Creative Graphic Designer and Illustrator with 12+ years of experience building brand identities, logos, and visual materials for global and local brands. I'm passionate about minimalist, detail-oriented design that communicates clearly and strategically. Having worked internationally and remotely, I bring adaptability, collaboration, and a proactive mindset to every project.

Melina Carraro

Creative Graphic Designer and Illustrator with 12+ years of experience building brand identities, logos, and visual materials for global and local brands. I'm passionate about minimalist, detail-oriented design that communicates clearly and strategically. Having worked internationally and remotely, I bring adaptability, collaboration, and a proactive mindset to every project.

Available to hire

Creative Graphic Designer and Illustrator with 12+ years of experience building brand identities, logos, and visual materials for global and local brands. I’m passionate about minimalist, detail-oriented design that communicates clearly and strategically.

Having worked internationally and remotely, I bring adaptability, collaboration, and a proactive mindset to every project.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Freelancer Graphic Designer at Self-employed
January 1, 2019 - June 10, 2025
Specialized in crafting unique brand Identity, logos, social media post, illustrations, web design, catalogues, graphic advertising, editorial design, interactive PDF and diverse designs that tell a unique story. Remote ongoing work since 2019.
Freelance Art Director at The Pool, Buenos Aires, Argentina
January 1, 2022 - December 31, 2023
Conceptualized and executed visually stunning materials for various campaigns and activations, from print to digital media. Collaborated closely with the marketing team and took on a leadership role, mentoring freelance designers to maintain quality and consistency throughout projects.
Art Director at Possible Agency, Buenos Aires, Argentina
January 1, 2017 - December 31, 2019
Provided art direction, supervision and organisation of creative team tasks. Worked collaboratively with the UX team and translated wireframes into functional landing pages or websites. Developed and designed infographics and interactive PDFs for the international Microsoft account.
Art Director Jr at Job Btl, Buenos Aires, Argentina
January 1, 2013 - December 31, 2017
Developed creative and graphic proposals for activations, promotions and events for huge companies such as Samsung, Bodega Norton, Nestlé, Arcor, Fratelli Branca and more. Developed and adapted POP materials, created originals and digital presentations, working collaboratively with the marketing team.
Art Director at Possible Agency
January 1, 2019 - October 21, 2025
Provide art direction, supervision and organisation of creative team tasks. Work collaboratively with the UX team and translate wireframes into functional landing pages or websites. Development and design of infographics and interactive PDFs for the international Microsoft account.
Freelance Art Director at The Pool
January 1, 2023 - October 21, 2025
Conceptualizing and executing visually stunning materials for various campaigns and activations, from print to digital media. I collaborated closely with the marketing team and I took on a leadership role, mentoring freelance designers to maintain quality and consistency throughout projects.
Art Director Jr at Job Btl
January 1, 2017 - October 21, 2025
Art Director Jr at Job Btl; assisted in developing BTL campaigns, coordinating creative tasks and supporting the design of promotional materials.
Freelance Graphic Designer & Art Director at On going
January 1, 2019 - Present
I specialize in crafting unique brand identity, logos, social media posts, illustrations, web design, catalogues, graphic advertising, editorial design, interactive PDFs and diverse designs that tell a unique story.

Education

IELTS Certificate at Modest User
January 1, 2018 - December 31, 2018
Bachelor at Economics and Management of Organisations
January 1, 2007 - December 31, 2007
Graphic Designer Certificate at Buenos Aires, Argentina
January 1, 2013 - December 31, 2013
Bachelor at Unknown institution
January 1, 2007 - December 31, 2007
Graphic Designer Certificate at Buenos Aires, Argentina
January 11, 2030 - January 1, 2013

Qualifications

Domestika online illustration and marketing course
January 1, 2022 - December 31, 2022
IELTS Certificate Modest User
January 1, 2018 - August 25, 2025
Graphic Designer Certificate
January 1, 2013 - September 22, 2025
Online Lettering course
January 1, 2018 - September 22, 2025
Bachelor in Economics and Management of Organisations
January 1, 2007 - October 6, 2025
Marketing Course
January 1, 2023 - October 6, 2025
IELTS Certificate (Modest User)
January 1, 2018 - October 6, 2025
Bachelor in economics and management of organisations
January 11, 2030 - January 1, 2007
Marketing Course
January 11, 2030 - January 1, 2023
Domestika online illustration and marketing course
January 11, 2030 - January 1, 2022
IELTS Certificate - Modest User
January 11, 2030 - January 1, 2018
IELTS Certificate - Modest User
January 11, 2030 - January 1, 2018
Graphic Designer Certificate
January 11, 2030 - January 1, 2013
Marketing Course
January 11, 2030 - January 1, 2023
Domestika online illustration and marketing course
January 11, 2030 - January 1, 2022
Bachelor in economics and management of organisations
January 11, 2030 - January 1, 2007

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Other, Software & Internet, Manufacturing
    paper Brand Identity | UnoPago
    Redesign of logo and brand identity for UNOPAGO, a Venezuelan digital payment platform. The goal was to create a more modern and reliable brand presence. The result is a clean, bold, and adaptable logo that reflects the brand’s values: trust, accessibility, and technological innovation. graphicdesigner brandidentity brandguide logodesign brandstrategist