I'm a Content Strategist & Creative Director who helps Personal Brands and B2B turn social media into a lead and sales channel. I've scaled two brands from zero: 500K+ followers across Instagram, TikTok and YouTube on the first, and 60K in 37 weeks on the second — with 40M+ total views and multiple viral videos (100K–2M+). I know what works because I've built it myself, not only advised on it. I build the full system behind the content: data-driven short-form strategy, scripting, creative direction, content review, and team leadership for editors and scriptwriters. Every month I audit performance, scale what converts, and cut what doesn't. My background as a Licensed Graphic Designer keeps strategy and execution aligned from concept to final edit. I work with founders, personal brands, B2B and agencies who want clarity, direction and measurable results. Remote from Manchester, UK. Fluent in English · Native Spanish. Portfolio: melimoyano.com/socialmediamanager…I'm a Content Strategist & Creative Director who helps Personal Brands and B2B turn social media into a lead and sales channel. I've scaled two brands from zero: 500K+ followers across Instagram, TikTok and YouTube on the first, and 60K in 37 weeks on the second — with 40M+ total views and multiple viral videos (100K–2M+). I know what works because I've built it myself, not only advised on it. I build the full system behind the content: data-driven short-form strategy, scripting, creative direction, content review, and team leadership for editors and scriptwriters. Every month I audit performance, scale what converts, and cut what doesn't. My background as a Licensed Graphic Designer keeps strategy and execution aligned from concept to final edit. I work with founders, personal brands, B2B and agencies who want clarity, direction and measurable results. Remote from Manchester, UK. Fluent in English · Native Spanish. Portfolio: melimoyano.com/socialmediamanagerWWWW…