Available to hire
Hi, I’m Melina Papadopoulos, a fractional CMO and Head of Marketing with over 15 years of experience in strategic planning and cross-functional team leadership across SaaS, data analytics, and related sectors. I thrive on shaping brand narratives and scaling marketing programs that align with measurable business goals.
I am passionate about driving brand growth and digital marketing initiatives, achieving revenue increases up to 20% across B2B, B2C, and B2G; I am seeking advisory or fractional roles to leverage proven expertise to scale startups and SMBs.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Advanced
Greek, Modern
Advanced
Portuguese
Intermediate
Work Experience
Head of Marketing at AIMMS
December 31, 2024 - October 1, 2025Led a five-person marketing team for an advanced analytics software company; directed cross-functional marketing strategy, budgets, and go-to-market; managed a $1.5M budget; achieved 20% revenue growth across B2B, B2C, and B2G through targeted marketing campaigns and a redesigned content strategy; led digital initiatives increasing conversion rates to 18% via integrated web experience and CRM-driven optimization.
Strategic Marketing Consultant at Wellzy Perks
December 31, 2024 - October 1, 2025Led GTM strategy and brand positioning; developed comprehensive brand and launch strategy for a B2B/B2C wellness platform; increased revenue by 60% in 2024 through targeted market positioning and activation of a new paid media and content plan; built and rebranded marketing assets; worked closely with CEO.
Fractional CMO at Inuka Coaching
December 31, 2021 - October 1, 2025Headed marketing initiatives for a B2B platform focused on resilience coaching; achieved 20% revenue growth by leading strategic marketing planning with a team of 5 part-time staff and interns; rebranded site and messaging, and developed a messaging framework.
Head of Marketing at Renaissance Planning Group
December 31, 2017 - October 1, 2025Led marketing efforts for an urban planning consultancy; produced over 50 proposals annually with a 40% win rate; delivered consistent growth and rebranded offerings; launched new website and repositioned company services.
Head of Marketing at Hero Engine
December 31, 2013 - October 1, 2025Managed marketing activities for a 3D game engine platform; increased market penetration by 30% through targeted campaigns; launched cloud-based tailorable engine for indie developers; acquired ~6,000 users within 6 months via multi-channel marketing and a comprehensive relaunch.
Marketing Consultant at PwC
December 31, 2008 - October 1, 2025Consulted on digital marketing strategies for cross-functional teams; supported campaigns with data-driven insights and client communications; led outputs, managed client expectations, and contributed to improved marketing efficiency and revenue growth.
Economic Analyst at Foley & Lardner
December 31, 2004 - October 1, 2025Evaluated antitrust exposure for hedge funds; prepared analyses and communicated insights to fund managers regarding merger timing, regulatory considerations, and risk exposure.
Research Associate at Strategic Investment Group
December 31, 2006 - October 1, 2025Managed an asset portfolio, contributed to monthly/quarterly reporting, supported client management, and developed marketing materials for asset acquisition; helped establish market positioning.
Head of Marketing at AIMS
January 1, 2024 - October 1, 2025Led a 5-person marketing team for a leading prescriptive analytics software company; oversaw a $1.5M budget; delivered a 20% increase in new business revenue through targeted marketing campaigns and strategic brand positioning; steered a comprehensive website redesign and integrated content marketing strategy to boost traffic and user experience.
Marketing Advisor at Inuka Coaching
January 1, 2021 - October 1, 2025Spearheaded marketing initiatives for a B2B platform providing resilience coaching to employees; led strategic marketing planning with a team of 5 part-time staff and interns; contributed to a 20% revenue increase and enhanced site traffic through rebranding and new messaging.
Marketing Consultant at Science Pod
December 31, 2020 - October 1, 2025Directed the marketing strategy for a content platform focused on the science and pharmaceutical sector; created a comprehensive one-year plan emphasizing lead generation, digital marketing, and email campaigns; led recruitment and training to establish a foundation for marketing efforts and aligned messaging.
Head of Marketing at Maestro Group
January 1, 2020 - October 1, 2025Led marketing efforts for an urban planning consultancy; produced over 50 proposals annually with a 40% win rate; managed a year-long rebranding initiative and led a new website launch and repositioning.
Head of Marketing at Renaissance Planning Group
January 1, 2017 - October 1, 2025Led marketing efforts for an urban planning consultancy; developed and executed strategic marketing plans, client outreach, and branding; contributed to growth and visibility in a competitive market.
Head of Marketing at Hero Engine
January 1, 2013 - October 1, 2025Managed marketing activities for a 3D game engine platform; achieved 30% increase in market penetration by launching a cloud-based tailored solution; acquired 6,000 users in 6 months through a multi-channel marketing approach and redesigned the website and content.
Marketing Consultant at PwC
January 1, 2008 - October 1, 2025Marketing consultant for the transportation and logistics sector; supported market opportunity evaluation and client expectations; coordinated outputs and financial planning; contributed to a $100M transportation practice portfolio; supported marketing efforts for investment initiatives.
Research Associate at Strategic Investment Group
January 1, 2006 - October 1, 2025Managed asset portfolio for an investment firm, overseeing $200M+ in assets; prepared monthly and quarterly reporting; assisted with client management and marketing of funds.
Economic Analyst at Foley & Lardner
December 31, 2004 - October 1, 2025Evaluated antitrust exposure for hedge fund clients; communicated insights to hedge fund managers regarding antitrust exposure, merger timing, and regulatory hurdles.
Education
Bachelor of Science at Duke
October 2, 2000 - October 2, 2003Master of Business Administration at Lisbon MBA
January 2, 2010 - December 2, 2010Master of Business Administration at The Lisbon MBA and MIT Sloan
January 1, 2008 - January 1, 2010Bachelor of Science in Economics at Duke University
January 1, 2000 - January 1, 2003Master of Business Administration at The Lisbon MBA and MIT Sloan
January 1, 2008 - January 1, 2010Bachelor of Science in Economics at Duke University
January 1, 2000 - January 1, 2003Qualifications
UX/UI Certification
January 11, 2030 - October 1, 2025Health Coach Certification
January 11, 2030 - October 1, 2025UX/UI Certification
January 11, 2030 - October 1, 2025Health Coach Certification
January 11, 2030 - October 1, 2025Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education, Healthcare, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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