Hello! I’m Melina Umansky, a Marketing & Content Specialist who loves turning creative ideas into measurable campaigns across TikTok, Instagram, and beyond. I enjoy collaborating with international teams, crafting engaging content for travel, lifestyle, and hospitality brands, and driving community growth through inventive, data-informed strategies. Based in Queensland, Australia, I thrive on end-to-end campaign management, creator sourcing, and producing high-performing user-generated content that resonates with Gen Z and young millennials. I’m fluent in English and Spanish, and I’m passionate about staying ahead of trends, culture, and digital engagement to fuel authentic brand experiences.

Melina Umansky

Hello! I’m Melina Umansky, a Marketing & Content Specialist who loves turning creative ideas into measurable campaigns across TikTok, Instagram, and beyond. I enjoy collaborating with international teams, crafting engaging content for travel, lifestyle, and hospitality brands, and driving community growth through inventive, data-informed strategies. Based in Queensland, Australia, I thrive on end-to-end campaign management, creator sourcing, and producing high-performing user-generated content that resonates with Gen Z and young millennials. I’m fluent in English and Spanish, and I’m passionate about staying ahead of trends, culture, and digital engagement to fuel authentic brand experiences.

Available to hire

Hello! I’m Melina Umansky, a Marketing & Content Specialist who loves turning creative ideas into measurable campaigns across TikTok, Instagram, and beyond. I enjoy collaborating with international teams, crafting engaging content for travel, lifestyle, and hospitality brands, and driving community growth through inventive, data-informed strategies.

Based in Queensland, Australia, I thrive on end-to-end campaign management, creator sourcing, and producing high-performing user-generated content that resonates with Gen Z and young millennials. I’m fluent in English and Spanish, and I’m passionate about staying ahead of trends, culture, and digital engagement to fuel authentic brand experiences.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Content Creator & Community Manager at Estudio Treagua – Buenos Aires, Argentina
January 1, 2021 - Present
Created and managed content and community initiatives for the studio across digital channels; collaborated with teams to align content with travel, lifestyle and social experiences.
Content Creator at Pointer Digital Hunters – Buenos Aires, Argentina
January 1, 2019 - Present
Sourced and vetted influencers for U.S. campaigns; supported TikTok growth strategies and creator partnerships.
Content Creator & Community Manager at Estudio Tregua
January 1, 2021 - Present
Created content and managed community engagement for the Buenos Aires studio.
Content Creator at Pointer Digital Hunters
January 1, 2019 - Present
Worked on content creation projects for clients in Buenos Aires, Argentina.

Education

Master's degree in Marketing and International Business at Griffith University
January 1, 2019 - January 1, 2023
Bachelor's degree in Marketing & Media and Entertainment Management at Universidad Argentina de la Empresa
January 1, 2019 - January 1, 2023
Master's degree in Marketing and International Business at Griffith University
October 1, 2026 - June 6, 2026
Master of Marketing and International Business at Universidad Argentina de la Empresa
January 1, 2019 - January 1, 2023
Master of Marketing and International Business at Griffith University
October 1, 2026 - June 6, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Real Estate & Construction, Other