Available to hire
Hi, I’m Melis Baysun, a digital marketing specialist with over 10 years of experience in content strategy, paid media, and brand communications. I enjoy crafting clear, measurable campaigns that stay true to the brand voice and drive real results. Whether working freelance or in-house, I bring both strategic insight and hands-on execution to the table.
I’m passionate about leveraging tools like Google Ads, Meta Ads Manager, and Google Analytics to optimize campaign performance and boost engagement across channels. I’m always eager to learn and adapt, and I love collaborating with teams to create impactful digital content that resonates.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Turkish
Fluent
German
Beginner
Work Experience
Digital Marketing Manager at Barry Callebaut
March 1, 2024 - July 13, 2025Managed SEO-driven content and 18+ email campaigns, tripling lead volume and boosting engagement across digital channels. Led and optimized paid social and Google campaigns as part of multi-channel launches, including a campaign that reached 80% sell-through in the first month. Coordinated landing pages, social media content, and influencer activations aligned with campaign KPIs. Tracked and reported on campaign performance using Google Analytics and Data Studio, identifying opportunities for improvement. Developed basic branded content assets using Canva and briefed freelancers for more complex content needs.
Communication Lead at Unite Edelman
June 1, 2021 - July 13, 2025Managed integrated digital campaigns for global consumer brands across paid, earned, and owned media. Supported cross-functional teams with content development and campaign execution. Developed messaging, managed stakeholder relations, and supported brand reputation strategies.
Digital Marketing Manager at Barry Callebaut
March 31, 2024 - July 13, 2025Managed SEO-driven content and 18+ email campaigns, tripling lead volume and boosting engagement across digital channels. Led and optimized paid social and Google campaigns as part of multi-channel launches, including a campaign that reached 80% sell-through in the first month. Coordinated landing pages, social media content, and influencer activations aligned with campaign KPIs. Tracked and reported on campaign performance using Google Analytics and Data Studio, identifying opportunities for improvement. Developed basic branded content assets using Canva and briefed freelancers for more complex content needs.
Communication Lead at Unite Edelman
June 30, 2021 - July 13, 2025Managed integrated digital campaigns for global consumer brands across paid, earned, and owned media. Supported cross-functional teams with content development and campaign execution. Developed messaging, managed stakeholder relations, and supported brand reputation strategies.
Education
Bachelor at Gazi University
January 1, 2000 - December 31, 2004Bachelor at Gazi University
January 1, 2000 - December 31, 2004Qualifications
IBM, Generative AI: Prompt Engineering Basics
January 1, 2024 - December 31, 2024Google, Digital Marketing & E-commerce Professional Certificate
January 1, 2024 - December 31, 2024Bocconi University, Corporate Sustainability. Understanding and Seizing the Strategic Opportunity Certification
January 1, 2024 - December 31, 2024Generative AI: Prompt Engineering Basics
January 1, 2024 - December 31, 2024Digital Marketing & E-commerce Professional Certificate
January 1, 2024 - December 31, 2024Corporate Sustainability. Understanding and Seizing the Strategic Opportunity Certification
January 1, 2024 - December 31, 2024Industry Experience
Consumer Goods, Professional Services, Media & Entertainment, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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