Melissa Webber
Available to hire
I am Melissa Webber, an award-winning digital strategy and organization change management leader with deep expertise in strategic execution, digital transformation, team leadership, optimization and personalization. I’ve helped Fortune 500 companies align digital vision with revenue-driving outcomes and built scalable change management frameworks to embed personalization, analytics, and CX transformation. I am an Adobe Alumni_Phone details not available. Sign in: https://www.twine.net/signup_) with an entrepreneurial spirit and a track record of defining and executing cross-functional engagements while fostering trusted partnerships and client advocacy.
When I’m not shaping digital experiences, I enjoy traveling, exploring AI innovations, photographing memorable moments, writing novels, and spending time with friends and family.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Beginner
Italian
Beginner
Work Experience
Principal Digital Strategist, Team Lead at Adobe
June 1, 2018 - March 1, 2024Directed enterprise transformation strategies for Fortune 500 clients, aligning digital vision with revenue-driving outcomes; designed organizational change management frameworks to embed personalization, analytics, and CX transformation; led global teams of strategists and mentored consultants while managing large-scale client engagements; spearheaded Adobe's Global Customer Experience Strategy Bootcamp & Digital Marketing Academy; earned Adobe Bravo Award (2021) and Achievement Award (2019) for measurable client impact.
Senior Business Consultant at Adobe
February 1, 2017 - June 1, 2018Partnered with C-suite stakeholders to develop roadmaps for customer experience, personalization, and analytics maturity; delivered multi-year transformation initiatives across financial services, retail, and technology verticals.
Business Consultant at Adobe
February 1, 2015 - February 1, 2017Delivered multi-year optimization roadmaps across financial services, retail, and technology verticals; bridged the gap between marketing & technology to troubleshoot and implement winning website formulas.
Conversion Optimization Manager at KEAP (Infusionsoft)
June 1, 2012 - January 1, 2015Received CEO Award for Website Optimization; Served as Interim Creative Director, leading design, UX, and campaign architecture for demand generation; Founded the company's first optimization program, driving 253% increase in demo conversions and 94% YoY PPC growth.
Creative Director / Sr Art Director at KEAP (Infusionsoft)
October 1, 2011 - June 1, 2012Led design, UX and campaign architecture for marketing initiatives and product campaigns; oversaw creative direction and production.
Art Director at Upromise
June 1, 2007 - October 1, 2009Directed creative direction and branding across campaigns, overseeing design, UX and campaign execution.
Interactive Designer at Digitas
February 1, 2006 - June 1, 2007Designed interactive assets and campaigns across digital channels, contributing to cross-functional creative projects.
Education
Paralegal Studies at Boston University School of Law
January 1, 2022 - January 1, 2022Digital Transformation Studies at Massachusetts Institute of Technology
January 1, 2021 - January 1, 2021Negotiation Studies at Northwestern University
January 1, 2020 - January 1, 2020Viticulture and Enology at Yavapai College
January 1, 2019 - January 1, 2019Digital Marketing & Analytics Studies at The University of British Columbia
January 1, 2012 - January 1, 2012Acupuncture & MAOM Coursework at New England School of Acupuncture
January 1, 2005 - January 1, 2008Bachelor's Degree in Anthropology & Archaeology at Arizona State University
January 1, 2004 - January 1, 2004Paralegal Studies at Boston University School of Law
January 1, 2022 - January 1, 2022Digital Transformation Studies at Massachusetts Institute of Technology
January 1, 2021 - January 1, 2021Negotiation Studies at Northwestern University
January 1, 2020 - January 1, 2020Viticulture and Enology at Yavapai College
January 1, 2019 - January 1, 2019Digital Marketing & Analytics Studies at The University of British Columbia
January 1, 2012 - January 1, 2012Acupuncture & MAOM Coursework at New England School of Acupuncture
January 1, 2005 - December 31, 2008Bachelor's Degree, Anthropology & Archaeology at Arizona State University
January 1, 2004 - January 1, 2004Qualifications
Adobe: Digital Marketing Academy
January 11, 2030 - January 17, 2026Prosci Certified Change Practitioner
January 11, 2030 - January 17, 2026MIT: Organizational Design for Digital Transformation Certificate
January 11, 2030 - January 17, 2026Northwestern University: Negotiating in a Virtual World Certificate
January 11, 2030 - January 17, 2026MECLABS Institute: Certified Professional in Landing Page Optimization
January 11, 2030 - January 17, 2026MECLABS Institute: Certified Professional in Online Testing
January 11, 2030 - January 17, 2026MECL ABS Institute: Certified Professional in Email Marketing & Messaging
January 11, 2030 - January 17, 2026Adobe: Digital Marketing Academy
January 11, 2030 - January 17, 2026Prosci®: Certified Change Practitioner
January 11, 2030 - January 17, 2026MIT: Organizational Design for Digital Transformation Certificate
January 11, 2030 - January 17, 2026Northwestern University: Negotiating in a Virtual World Certificate
January 11, 2030 - January 17, 2026MECLABS Institute: Certified Professional in Landing Page Optimization
January 11, 2030 - January 17, 2026MECLABS Institute: Certified Professional in Online Testing
January 11, 2030 - January 17, 2026MECLABS Institute: Certified Professional in Email Marketing & Messaging
January 11, 2030 - January 17, 2026Industry Experience
Software & Internet, Professional Services, Financial Services, Retail, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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