Marketing Consultant at UNESCO IBE

As a freelance marketing consultant for UNESCO-IBE, Melissa is leading the development of the Institute’s centenary communications strategy ahead of its 100-year celebration in Geneva (2025). Her role includes editorial planning, digital content strategy, brand storytelling, and the design of global activations that highlight IBE’s legacy and future vision in transformative education. Consultant Scope & Current Contributions As a freelance consultant, I support IBE’s 100-year anniversary campaign by: - Designing the centenary brand narrative and voice across platforms - Developing a social media roadmap and content calendar - Crafting editorial content (features, interviews, institutional storytelling) - Advising on audience engagement strategies (digital and on-site) - Coordinating inter-agency communication touchpoints to align with UNESCO HQ - Identifying partnership opportunities with creative, educational, and cultural actors

Marketing Consultant at House of Kheops Egypt

As Head of Marketing and Partnerships at House of Kheops, Melissa oversees brand strategy, audience development, and strategic collaborations for this emerging cultural wellness hub based in Egypt. Her work includes shaping the brand narrative, curating cross-cultural programming, and building partnerships with global institutions, artists, and impact-driven brands to position House of Kheops at the intersection of healing, heritage, and innovation.

Senior Digital Consultant at Publicis Media

- Responsible for the strategic-conceptual development and roadmap for clients (Bouygues Telecom, Lidl, Europa Park, Sector Alarm, Groupama, Lapeyre) Managed a monthly budget of 100K€ to execute marketing initiatives, resulting in a 30% increase in website traffic - Led and mentored a team of 3 digital professionals, providing guidance and fostering a collaborative work environment - Exploration of digital solutions in interdisciplinary teams, taking into account customer requirements and cross-industry best practices - Implementation, monitoring, and daily optimization of campaigns using dedicated tools (Google Analytics, Adserver) - Conducted in-depth campaign performance analyses and assessed against goals (ROI and KPIs), providing actionable insights and recommendations

Audited, conceived, and executed media and digital marketing strategies to increase brand awareness and drive sales for clients including UNESCO, BIE, Off-White, VANS. Managed social media accounts boosting engagement, followers, and sales by 60% in two months. Forged partnerships and media relations securing press coverage with Vogue, Forbes, Numero, and managed PR events like open days and press conferences. Developed strategic roadmaps for clients such as Bouygues Telecom, Lidl, Europa Park, Sector Alarm, Groupama, Lapeyre. Managed a monthly budget of 100K€ resulting in a 30% increase in website traffic. Led and mentored a team of 3 digital professionals fostering collaboration. Explored digital solutions, implemented and optimized campaigns using Google Analytics and Adserver achieving strong ROI and KPIs. Optimized B2B marketing strategy for trade shows, generating up to 20% additional revenue. Managed relationships with advertising agencies and specialized press, designed commu

Developed and managed a quarterly marketing budget of $80K. Created Facebook Ads campaigns generating over 300 qualified leads and increased revenue by 30%. Directed and monitored editorial and graphic production for website and social media channels. Acquired and retained major clients resulting in a 25% increase in monthly revenues.