I'm Melissa Bugsch, a digital marketing professional specializing in Meta Ads, TikTok Advertising, and Klaviyo Email Marketing. Before I transitioned into marketing, my career was built around understanding people. More than 20 years of customer-facing experience, combined with a background in education and marketing, taught me how to communicate effectively, solve problems, build trust, and understand what motivates people to take action. Today, I use those same skills to help businesses reach the right customers with the right message at the right time. I enjoy the balance of creativity and analytics that comes with media buying. Whether I'm researching audiences, developing campaign strategies, analyzing performance, or refining creative, my focus is always the same: helping businesses connect with the right people and achieve meaningful results. While I work with businesses across a variety of industries, I have a particular interest in beauty, anti-aging skincare, wellness, and lead generation brands. If you're looking for someone who is collaborative, curious, and genuinely invested in your success, I'd love to connect.

Melissa Bugsch-Media Buyer

I'm Melissa Bugsch, a digital marketing professional specializing in Meta Ads, TikTok Advertising, and Klaviyo Email Marketing. Before I transitioned into marketing, my career was built around understanding people. More than 20 years of customer-facing experience, combined with a background in education and marketing, taught me how to communicate effectively, solve problems, build trust, and understand what motivates people to take action. Today, I use those same skills to help businesses reach the right customers with the right message at the right time. I enjoy the balance of creativity and analytics that comes with media buying. Whether I'm researching audiences, developing campaign strategies, analyzing performance, or refining creative, my focus is always the same: helping businesses connect with the right people and achieve meaningful results. While I work with businesses across a variety of industries, I have a particular interest in beauty, anti-aging skincare, wellness, and lead generation brands. If you're looking for someone who is collaborative, curious, and genuinely invested in your success, I'd love to connect.

Available to hire

I’m Melissa Bugsch, a digital marketing professional specializing in Meta Ads, TikTok Advertising, and Klaviyo Email Marketing.

Before I transitioned into marketing, my career was built around understanding people. More than 20 years of customer-facing experience, combined with a background in education and marketing, taught me how to communicate effectively, solve problems, build trust, and understand what motivates people to take action. Today, I use those same skills to help businesses reach the right customers with the right message at the right time.

I enjoy the balance of creativity and analytics that comes with media buying. Whether I’m researching audiences, developing campaign strategies, analyzing performance, or refining creative, my focus is always the same: helping businesses connect with the right people and achieve meaningful results.

While I work with businesses across a variety of industries, I have a particular interest in beauty, anti-aging skincare, wellness, and lead generation brands.

If you’re looking for someone who is collaborative, curious, and genuinely invested in your success, I’d love to connect.

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Language

English
Fluent

Work Experience

Freelance Media Buyer at Self-Employed
June 1, 2026 - Present
Completed advanced training and certification in Meta Ads, TikTok Advertising, Klaviyo Email Marketing, and AI-powered marketing automation. Developed campaign strategies focused on lead generation, customer acquisition, and conversion optimization. Conducted audience research and competitive analysis to identify growth opportunities. Created marketing strategies aligned with business objectives and target customer behaviors. Supported businesses with campaign planning, account structure, and digital growth initiatives.
Information Technology Marketing Manager at Private Company
December 1, 2024 - Present
Managed product marketing operations, including digital merchandising, content creation, and product presentation. Created and optimized product listings across multiple online marketplaces, including Facebook Marketplace, Craigslist, and OfferUp. Produced product photography and marketing content to increase customer engagement and sales opportunities. Maintained accurate product data, inventory presentation, and technical specifications. Analyzed marketplace trends and customer behavior to support marketing and sales efforts.
Server at Pismo's
June 1, 2013 - December 1, 2024
Delivered exceptional customer experiences in a fast-paced, high-volume environment. Built strong customer relationships through communication, attentiveness, and problem resolution. Managed multiple priorities while maintaining accuracy and attention to detail. Developed a deep understanding of customer behavior, purchasing decisions, and relationship-building through more than two decades of direct customer interaction.
Teacher & Grant Writer at Valley Arts and Science Academy (VASA)
August 1, 2009 - August 1, 2013
Delivered standards-based instruction to diverse student populations using data-driven assessment and analysis. Developed and implemented strategies to improve student outcomes and engagement. Researched, wrote, and secured grant funding for educational programs and resources. Collaborated with administrators, families, and stakeholders to achieve organizational goals. Strengthened skills in communication, project management, analytical thinking, and problem-solving.

Education

Multiple Subject Teaching Credential at California State University, Fresno
January 1, 2007 - January 1, 2008
Bachelor of Arts, Liberal Studies at California State University, Fresno
January 1, 2005 - January 1, 2007

Qualifications

Certified Meta Ads Specialist
January 11, 2030 - June 26, 2026
Certified TikTok Advertising Specialist
January 11, 2030 - June 26, 2026
Certified Klaviyo Email Marketing Specialist
January 11, 2030 - June 26, 2026
Certified AI Automation Specialist
January 11, 2030 - June 26, 2026
American Accreditation Association (AAA) Certification
January 11, 2030 - June 26, 2026
Media Buyer Online Course Completion Certificate
January 11, 2030 - June 26, 2026

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Education