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I am a passionate marketing educator with postgraduate teaching experience, blending academic insight with real-world industry application. I specialise in consumer behaviour, branding, and entrepreneurial strategy, helping businesses and students translate psychology into effective marketing. Over the years I have led courses, designed interactive learning activities, and consulted with clients to develop data-driven marketing strategies. I thrive on creating engaging, inclusive learning environments and guiding teams to deliver measurable results.…I am a passionate marketing educator with postgraduate teaching experience, blending academic insight with real-world industry application. I specialise in consumer behaviour, branding, and entrepreneurial strategy, helping businesses and students translate psychology into effective marketing. Over the years I have led courses, designed interactive learning activities, and consulted with clients to develop data-driven marketing strategies. I thrive on creating engaging, inclusive learning environments and guiding teams to deliver measurable results.

Melissa Mawby

Marketing Consultant, Marketing Strategist, Brand Strategist, +7

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I am a passionate marketing educator with postgraduate teaching experience, blending academic insight with real-world industry application. I specialise in consumer behaviour, branding, and entrepreneurial strategy, helping businesses and students translate psychology into effective marketing. Over the years I have led courses, designed interactive learning activities, and consulted with clients to develop data-driven marketing strategies. I thrive on creating engaging, inclusive learning environments and guiding teams to deliver measurable results.…I am a passionate marketing educator with postgraduate teaching experience, blending academic insight with real-world industry application. I specialise in consumer behaviour, branding, and entrepreneurial strategy, helping businesses and students translate psychology into effective marketing. Over the years I have led courses, designed interactive learning activities, and consulted with clients to develop data-driven marketing strategies. I thrive on creating engaging, inclusive learning environments and guiding teams to deliver measurable results.

Available to hire

I am a passionate marketing educator with postgraduate teaching experience, blending academic insight with real-world industry application. I specialise in consumer behaviour, branding, and entrepreneurial strategy, helping businesses and students translate psychology into effective marketing.

Over the years I have led courses, designed interactive learning activities, and consulted with clients to develop data-driven marketing strategies. I thrive on creating engaging, inclusive learning environments and guiding teams to deliver measurable results.

Skills

Branding

Copywriting

Web Design

Experience Level

Branding

Expert

Copywriting

Expert

Web Design

Expert

Language

English

Fluent

Work Experience

Teaching and Research Sessional at RMIT University

January 1, 2024 - Present

Providing education and advice to businesses on the application of psychology to marketing strategies. Delivering lectures in Consumer Behaviour - postgraduate; Facilitating tutorials in Buyer Behaviour - undergraduate; Assessment development and marking; Designing interactive, real-world learning activities. Head Tutor of Buyer Behaviour course for Semester 1, 2025.

Marketing Consultant at Self Employed

January 1, 2022 - Present

Providing education and advice to businesses on the application of psychology to marketing strategies. Writing and facilitating marketing workshops and webinars; Consumer behaviour research and strategy development; Brand touchpoint and target audience auditing. Achievements include developing a behavioural marketing workshop in conjunction with the NSW Government and ongoing educational blogs and interactive exercises.

Digital Marketing Manager at Adworks Creative

August 1, 2008 - Present

Responsible for digital marketing strategy development and management of the agency’s client base, focusing on e-commerce. SEO and SEM implementation; measuring and reporting on all digital campaigns; Website development and User Experience (UX) design; Junior staff management and marketing education development. Achievements include initiating and facilitating small business workshops with local council to educate and support e-commerce operations.

Digital Marketing Manager at Self Employed

March 1, 2016 - Present

After relocating I continued to work with clients from Kochie’s Business Builders as a consultant, while also developing my own local client base on the Mornington Peninsula. Key responsibilities included social media management and reputation monitoring; Client relationship management and business partnership building; Wireframing, website development and graphic design; Expert digital marketing project support to local marketing agencies.

Marketing Executive at Kochie’s Business Builders (KBB)

December 1, 2016 - October 24, 2025

Senior level position working an in-house ‘marketing expert’ in both the agency arm of the KBB brand along with the production department of the associated TV program. Key responsibilities included creating awareness campaigns of the KBB Digital Agency; Developing educational thought leadership content for the TV program; Building and nurturing client and business partnerships. Achievements include attending many industry events as a guest speaker and educating on the development of digital marketing and its impact on business.

Teaching and Research Sessional at RMIT University

January 1, 2024 - Present

Providing education and advice to businesses on the application of psychology to marketing strategies. Responsibilities include delivering lectures in Consumer Behaviour (postgraduate), facilitating tutorials in Buyer Behaviour (undergraduate), assessment development and marking, and designing interactive, real-world learning activities.

Marketing Consultant at Self Employed

January 1, 2022 - Present

Writing and facilitating marketing workshops and webinars; conducting consumer behaviour research and strategy development; brand touchpoint and target audience auditing.

Digital Marketing Manager at Adworks Creative

August 1, 2008 - Present

Responsible for digital marketing strategy development and management of the agency’s client base, with a focus on e-commerce. Key responsibilities included SEO and SEM implementation, campaign measurement and reporting, website development and UX design, junior staff management, and marketing education development.

Digital Marketing Manager at Self Employed

March 1, 2016 - Present

After relocating I continued to work with clients from Kochie’s Business Builders as a consultant, while also developing my own local client base on the Mornington Peninsula.

Marketing Executive at Kochie’s Business Builders (KBB)

December 1, 2016 - October 27, 2025

Senior level position working in-house as a marketing expert for both the agency arm of the KBB brand and the production department of the associated TV program. Created awareness campaigns for the KBB Digital Agency, developed educational thought leadership content for the TV program, and built and nurtured client and business partnerships.