I am a passionate marketing educator with postgraduate teaching experience, blending academic insight with real-world industry application.

About

I am a passionate marketing educator with postgraduate teaching experience, blending academic insight with real-world industry application. I specialise in consumer behaviour, branding, and entrepreneurial strategy, helping businesses and students translate psychology into effective marketing.

Over the years I have led courses, designed interactive learning activities, and consulted with clients to develop data-driven marketing strategies. I thrive on creating engaging, inclusive learning environments and guiding teams to deliver measurable results.

  • 18 years' experience
  • Joined October 2025

Languages

  • EnglishFluent

Industry experience

  • Education
  • Professional Services
  • Media & Entertainment
  • Retail
  • Software & Internet

Work experience· 10 roles

Teaching and Research Sessional · RMIT UniversityJan 2024 – Present · 2 yrs 11 mos

Providing education and advice to businesses on the application of psychology to marketing strategies. Responsibilities include delivering lectures in Consumer Behaviour (postgraduate), facilitating tutorials in Buyer Behaviour (undergraduate), assessment development and marking, and designing interactive, real-world learning activities.

Teaching and Research Sessional · RMIT UniversityJan 2024 – Present · 2 yrs 11 mos

Providing education and advice to businesses on the application of psychology to marketing strategies. Delivering lectures in Consumer Behaviour - postgraduate; Facilitating tutorials in Buyer Behaviour - undergraduate; Assessment development and marking; Designing interactive, real-world learning activities. Head Tutor of Buyer Behaviour course for Semester 1, 2025.

Marketing Consultant · Self EmployedJan 2022 – Present · 4 yrs 11 mos

Writing and facilitating marketing workshops and webinars; conducting consumer behaviour research and strategy development; brand touchpoint and target audience auditing.

Marketing Consultant · Self EmployedJan 2022 – Present · 4 yrs 11 mos
Marketing Executive · Kochie’s Business Builders (KBB)Dec 2016 – Oct 2025 · 8 yrs 11 mos
Marketing Executive · Kochie’s Business Builders (KBB)Dec 2016 – Oct 2025 · 8 yrs 11 mos
Digital Marketing Manager · Self EmployedMar 2016 – Present · 10 yrs 9 mos
Digital Marketing Manager · Self EmployedMar 2016 – Present · 10 yrs 9 mos

Education

Master of Marketing · Deakin University2030 – 2016
Bachelor of Arts (Psychology Major) · Deakin University2030 – 2008
Master of Marketing · Deakin University2030 – 2016
Bachelor of Arts (Psychology Major) · Deakin University2030 – 2008

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