I'm Melissa Mele, a versatile apparel and graphic designer with experience shaping brand identities, building business, and launching new product categories. I am currently working as a freelance designer focusing on apparel and graphic design, marketing, as well as event planning. I crafting cohesive brand systems across social media, print, and apparel, starting with logos, color palettes, and website elements. Previously I led American Eagle Outfitters design team on women’s fleece tops and knit bottoms and collaborated on major collaborations (Tailgate NFL & NCAA, AE x Disney, Netflix's Outer Banks, Mean Girls, and The Summer I Turned Pretty, to name a few). I love building teams, refining processes, and delivering results that boost engagement and sales.

Melissa L Mele

I'm Melissa Mele, a versatile apparel and graphic designer with experience shaping brand identities, building business, and launching new product categories. I am currently working as a freelance designer focusing on apparel and graphic design, marketing, as well as event planning. I crafting cohesive brand systems across social media, print, and apparel, starting with logos, color palettes, and website elements. Previously I led American Eagle Outfitters design team on women’s fleece tops and knit bottoms and collaborated on major collaborations (Tailgate NFL & NCAA, AE x Disney, Netflix's Outer Banks, Mean Girls, and The Summer I Turned Pretty, to name a few). I love building teams, refining processes, and delivering results that boost engagement and sales.

Available to hire

I’m Melissa Mele, a versatile apparel and graphic designer with experience shaping brand identities, building business, and launching new product categories. I am currently working as a freelance designer focusing on apparel and graphic design, marketing, as well as event planning. I crafting cohesive brand systems across social media, print, and apparel, starting with logos, color palettes, and website elements.

Previously I led American Eagle Outfitters design team on women’s fleece tops and knit bottoms and collaborated on major collaborations (Tailgate NFL & NCAA, AE x Disney, Netflix’s Outer Banks, Mean Girls, and The Summer I Turned Pretty, to name a few). I love building teams, refining processes, and delivering results that boost engagement and sales.

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Language

English
Fluent
Swedish
Intermediate

Work Experience

Graphic, Logo & Web Design | Marketing & Event Planning at Freelance
January 19, 2024 - Present
Freelance graphic, logo, and web designer focusing on cohesive brand identities across social media, print, and apparel. Responsibilities include logo development, supplemental graphics, color palette creation, and website design; building brand recognition through branded merchandise, social media content, signage, and printed marketing materials; advising on opportunities to increase engagement, including event planning and content calendar management.
Senior Designer, Women’s Fleece & Knit Bottoms at American Eagle Outfitters
September 1, 2020 - January 18, 2024
Led design for fleece and knit bottoms; collaborated with production and fabric sourcing teams; worked directly with factories and trim suppliers to elevate and innovate product while improving margin; led a team of designers to improve design process, product quality, and line assortment; managed and designed apparel and accessories for multiple special projects and collaborations including Tailgate NFL & NCAA, AE X Disney, Netflix’s Outer Banks, Paramount’s Mean Girls movie, and Amazon’s The Summer I Turned Pretty.
Designer, Women’s Soft Accessories, Leggings & Sleepwear at American Eagle Outfitters
June 18, 2012 - September 1, 2020
Designed product including sleepwear, leggings, cold weather accessories, socks, hosiery, hats, exclusive third party products, licensed accessories, holiday gift items, hair accessories, jewelry, bedding, and home accessories. Grew solid and printed legging business to record highs; launched sleepwear as a new business; managed fabric development, print design, and packaging design; introduced licensed and novelty yarn socks, proving socks as an year-round business.
Designer, Women’s Swimwear & Resort-wear at Crystal Jin Swimwear
August 14, 2009 - May 9, 2012
Designed designer-level swimwear and knit resort-wear; designed and developed garments, custom prints, and trims sourced domestically and overseas; managed website, social media accounts, garment fittings, and production; coordinated coverage with PR agency, runway show production, and market week planning for Miami Swim Week and Curve Vegas.

Education

BFA Fashion Design at Parsons School of Design
August 30, 2004 - May 14, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet