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Hi, I'm Melissa Walton-Gideon, a passionate marketing executive with over 25 years of experience in product marketing and social media strategy, especially in the beauty and wellness industries. I love creating engaging digital content and managing brand presence on platforms like Instagram to connect with audiences authentically. I specialize in aligning marketing initiatives with business goals to drive meaningful audience engagement through compelling visual storytelling. Whether launching boutique agencies or consulting for well-known media groups, my goal is to help brands grow and thrive in the digital world.…Hi, I'm Melissa Walton-Gideon, a passionate marketing executive with over 25 years of experience in product marketing and social media strategy, especially in the beauty and wellness industries. I love creating engaging digital content and managing brand presence on platforms like Instagram to connect with audiences authentically. I specialize in aligning marketing initiatives with business goals to drive meaningful audience engagement through compelling visual storytelling. Whether launching boutique agencies or consulting for well-known media groups, my goal is to help brands grow and thrive in the digital world.

Melissa Walton-Gideon

Social Media Manager, Content Creator, Marketing Strategist, +2

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Hi, I'm Melissa Walton-Gideon, a passionate marketing executive with over 25 years of experience in product marketing and social media strategy, especially in the beauty and wellness industries. I love creating engaging digital content and managing brand presence on platforms like Instagram to connect with audiences authentically. I specialize in aligning marketing initiatives with business goals to drive meaningful audience engagement through compelling visual storytelling. Whether launching boutique agencies or consulting for well-known media groups, my goal is to help brands grow and thrive in the digital world.…Hi, I'm Melissa Walton-Gideon, a passionate marketing executive with over 25 years of experience in product marketing and social media strategy, especially in the beauty and wellness industries. I love creating engaging digital content and managing brand presence on platforms like Instagram to connect with audiences authentically. I specialize in aligning marketing initiatives with business goals to drive meaningful audience engagement through compelling visual storytelling. Whether launching boutique agencies or consulting for well-known media groups, my goal is to help brands grow and thrive in the digital world.

Available to hire

Hi, I’m Melissa Walton-Gideon, a passionate marketing executive with over 25 years of experience in product marketing and social media strategy, especially in the beauty and wellness industries. I love creating engaging digital content and managing brand presence on platforms like Instagram to connect with audiences authentically.

I specialize in aligning marketing initiatives with business goals to drive meaningful audience engagement through compelling visual storytelling. Whether launching boutique agencies or consulting for well-known media groups, my goal is to help brands grow and thrive in the digital world.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Multimedia Account Executive at WJXT / Graham Media Group

January 31, 2024 - July 16, 2025

Developed custom TV and digital advertising packages to expand client reach. Conducted performance analysis and optimized campaigns to improve results.

Senior Account Manager at Ruckus

January 31, 2024 - July 16, 2025

Managed national and regional accounts across SEO, SEM, email, and content marketing. Increased return on ad spend (ROAS) and lead engagement through strategic media optimization. Led cross-functional client communication and coordinated remote teams.

Founder & Marketing Director at Starfish Communications

January 31, 2024 - July 16, 2025

Launched boutique agency specializing in brand strategy and digital-first growth. Led multi-channel marketing campaigns including TV, OTT, paid social, and curb branding. Integrated AI tools to improve targeting, retention, and campaign performance, delivering measurable ROI improvement for early-stage clients.

Senior Marketing Consultant at First Coast News / TEGNA Media

January 31, 2022 - July 16, 2025

Led full-funnel advertising campaigns across TV, OTT, and digital platforms. Transitioned traditional advertisers to digital-first marketing models. Consistently surpassed revenue goals and built long-term partnerships with clients.