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Integrated Marketing & Operations Manager with 9+ years' experience across agency and corporate environments. Proven track record in scaling campaigns delivery (100+ annually), driving 80% client retention, and building operational systems that enable portfolio growth without additional headcount. Bilingual in English and Chinese, with deep expertise in Chinese digital ecosystems (RedNote, WeChat, KOL) and cross-cultural stakeholder management. Combines strategic leadership with hands-on campaign execution across luxury, FMCG, and retail sectors.…Integrated Marketing & Operations Manager with 9+ years' experience across agency and corporate environments. Proven track record in scaling campaigns delivery (100+ annually), driving 80% client retention, and building operational systems that enable portfolio growth without additional headcount. Bilingual in English and Chinese, with deep expertise in Chinese digital ecosystems (RedNote, WeChat, KOL) and cross-cultural stakeholder management. Combines strategic leadership with hands-on campaign execution across luxury, FMCG, and retail sectors.

Melody Chen

Project Manager, Growth Marketer, Marketing Strategist, +1

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Integrated Marketing & Operations Manager with 9+ years' experience across agency and corporate environments. Proven track record in scaling campaigns delivery (100+ annually), driving 80% client retention, and building operational systems that enable portfolio growth without additional headcount. Bilingual in English and Chinese, with deep expertise in Chinese digital ecosystems (RedNote, WeChat, KOL) and cross-cultural stakeholder management. Combines strategic leadership with hands-on campaign execution across luxury, FMCG, and retail sectors.…Integrated Marketing & Operations Manager with 9+ years' experience across agency and corporate environments. Proven track record in scaling campaigns delivery (100+ annually), driving 80% client retention, and building operational systems that enable portfolio growth without additional headcount. Bilingual in English and Chinese, with deep expertise in Chinese digital ecosystems (RedNote, WeChat, KOL) and cross-cultural stakeholder management. Combines strategic leadership with hands-on campaign execution across luxury, FMCG, and retail sectors.

Available to hire

Integrated Marketing & Operations Manager with 9+ years’ experience across agency and corporate environments. Proven track record in scaling campaigns delivery (100+ annually), driving 80% client retention, and building operational systems that enable portfolio growth without additional headcount.

Bilingual in English and Chinese, with deep expertise in Chinese digital ecosystems (RedNote, WeChat, KOL) and cross-cultural stakeholder management. Combines strategic leadership with hands-on campaign execution across luxury, FMCG, and retail sectors.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Chinese

Fluent

Work Experience

Head of Agency-Wide Account Operations & Campaign Delivery at Polaris Group - Polaris Plus (Agency)

July 1, 2022 - December 1, 2025

Promoted to lead agency-wide account operations and campaign delivery. Led a portfolio of 200+ client accounts over a 3.5-year period across luxury, FMCG, and retail sectors, achieving 80% client retention and 25% year-on-year revenue growth through structured account governance and strategic upsell.

Influencer Marketing Manager at Polaris Group - Polaris Talent (Influencer)

January 1, 2020 - June 1, 2022

Established a new influencer marketing unit from inception, scaling to a key revenue stream. Built and managed a proprietary network of 500+ influencers (KOLs) across Chinese digital platforms (Red Note), maintaining high engagement and retention. Directed 80+ influencer campaigns annually for global brands in beauty, luxury, and retail, driving brand awareness and audience engagement in the Sino-Australian market. Reduced campaign turnaround by 20% through standardized talent vetting, workflows, and tracking systems. Served as key liaison between global brand stakeholders and local talent, translating briefs into culturally nuanced, market-relevant strategies.

Marketing Operations & Event Manager at Polaris Group - Polaris Media (Media)

July 1, 2016 - December 1, 2019

Managed end-to-end delivery of 15+ large-scale marketing events annually, including cultural festivals, brand activations, and high-profile community engagements. Led a flagship campaign in partnership with the Australian Turf Club, attracting 1,000+ attendees and achieving significant brand exposure within multicultural communities. Coordinated stakeholders across sponsors, media partners, vendors, and internal teams to ensure seamless campaign execution. Developed and executed integrated event promotion strategies across digital and offline channels, driving attendance and audience engagement. Managed on-site operations, logistics, and post-event reporting, including budget reconciliation and ROI analysis to inform future activations.

Marketing Assistant (Part-Time) at Australian Innovative Alliance

May 1, 2015 - June 1, 2016

Supported end-to-end delivery of large-scale community and cultural events, coordinating media partners and sponsors to ensure seamless execution. Assisted with campaign logistics, stakeholder communications, and on-site operations, contributing to successful event outcomes. Maintained reporting documentation and post-event analysis, providing insights that inform future campaign planning.