Lead Creative at The Playground Global

Designed brand identity and visual systems across 7 basketball facilities in Canada and the U.S. Created large-scale illustrated murals across courts, training areas, and cafes. Designed merchandise and apparel graphics extending the brand beyond physical locations. Work featured on blogTO and Breakfast Television.

Graphic Designer / Lead Creative at CUCU Covers

Joined early and led all creative for 6+ years across product design, packaging, campaigns, and ecommerce for a DTC brand that grew to 850,000+ customers. Created and art directed product-ready visuals across licensed collections for NBA, Sanrio, Crunchyroll, Pusheen, Transport for London, and S.L. Benfica. Designed collections across card covers, wallets, wall art, device skins, and stickers. Managed Amazon listing images and A+ content (hero images, lifestyle shots, and infographics) across active SKUs. Produced print production files including dielines, packaging specifications, and production-ready preparation for retail and DTC. Designed weekly email campaigns, paid social ads, web banners, and Shopify storefront assets for seasonal drops. Directed photography shoots through mood boards and shot lists, and built brand guidelines, templates, and asset libraries to maintain consistency across channels. Developed B2B pitch decks and partnership materials for collaborations including

Art Director / Lead Creative at CUCU Covers

Led all creative for 6+ years across product design, packaging, campaigns, and ecommerce for a DTC brand growing to 850,000+ customers. Secured and launched licensed collections with NBA (NBALAB), Sanrio, Crunchyroll, Pusheen, Transport for London, and S.L. Benfica. Directed marketing creative across paid ads, email campaigns, social content, and Shopify storefront. Managed full print production including dielines, packaging specifications, and production-ready file preparation. Directed product and lifestyle photography, developing mood boards and creative concepts for photographers, designers, and social teams. Designed and managed Amazon listing images and A+ content, including hero images, lifestyle shots, and infographic layouts across all active SKUs. Achieved retail placement at the NBA Flagship Store in New York City.