Campaign Overview
“Shine a Light” is a motion-based awareness campaign that exposes the widespread exploitation of migrant workers across multiple sectors in Aotearoa New Zealand, including horticulture, hospitality, construction, and domestic work.
Core Narrative Focus
At the heart of the campaign is a stylised short animation, designed to illuminate the often-invisible abuse and precarious conditions faced by migrants behind the nation’s labour force.
Parallel Storytelling Approach
In Shine a Light, parallel storytelling is used through the careful weaving together of audio interviews from multiple survivors of modern slavery. Each voice represents an individual experience, unique in its details, setting, and emotional weight, but when layered side by side, they reveal a shared, systemic narrative.
Intercut Voices as Collective Testimony
Rather than telling one person’s story from beginning to end, the audio is intercut, allowing different voices to speak on similar moments in their journey, being recruited, the promise of opportunity, the arrival, the exploitation, the fear, and the aftermath. These voices unfold in parallel, forming a collective testimony.
Purpose and Audience Impact
Rather than offering solutions or petitions, Shine a Light focuses on raising awareness and provoking reflection. It presents researched insights alongside poetic or metaphor-driven visuals, inviting viewers to question how exploitation is normalised and hidden in plain sight.
Motion Designers
Mehmet Gultekin ( Vector Animation )
Jules Castillon ( Frame by frame Animation)
UX/UI Designers
Eilish Neal
Jayme Rose Ducommun
Graphic Designer
Scarlett Kang…Campaign Overview
“Shine a Light” is a motion-based awareness campaign that exposes the widespread exploitation of migrant workers across multiple sectors in Aotearoa New Zealand, including horticulture, hospitality, construction, and domestic work.
Core Narrative Focus
At the heart of the campaign is a stylised short animation, designed to illuminate the often-invisible abuse and precarious conditions faced by migrants behind the nation’s labour force.
Parallel Storytelling Approach
In Shine a Light, parallel storytelling is used through the careful weaving together of audio interviews from multiple survivors of modern slavery. Each voice represents an individual experience, unique in its details, setting, and emotional weight, but when layered side by side, they reveal a shared, systemic narrative.
Intercut Voices as Collective Testimony
Rather than telling one person’s story from beginning to end, the audio is intercut, allowing different voices to speak on similar moments in their journey, being recruited, the promise of opportunity, the arrival, the exploitation, the fear, and the aftermath. These voices unfold in parallel, forming a collective testimony.
Purpose and Audience Impact
Rather than offering solutions or petitions, Shine a Light focuses on raising awareness and provoking reflection. It presents researched insights alongside poetic or metaphor-driven visuals, inviting viewers to question how exploitation is normalised and hidden in plain sight.
Motion Designers
Mehmet Gultekin ( Vector Animation )
Jules Castillon ( Frame by frame Animation)
UX/UI Designers
Eilish Neal
Jayme Rose Ducommun
Graphic Designer
Scarlett KangWW…