Senior Regional Social Media & Campaign Manager at NAOS Middle East ( Bioderma, Esthederm, Etatpur )

Build and lead integrated digital strategies across paid, owned, and earned channels; launch multi-channel brand campaigns to increase reach and sustain engagement across priority markets; develop content from ideation to implementation across multi-platforms ensuring consistent visual identity and tone of voice; strengthen brand authority by scaling community engagement and UGC; optimize paid media and audience segmentation to reduce acquisition costs and improve conversion performance; direct high-impact influencer and healthcare professional partnerships to expand brand credibility and accelerate category leadership; manage multi-market digital budgets, improving ROI and contributing to stronger P&L outcomes.

Regional Digital & Media Manager at Bayer Middle East ( Bepanthen, Priorin , Claritine, Elevit )

Build and lead integrated digital strategies across paid, organic, and earned channels; drive YoY growth; optimize cross-channel campaigns; manage high-impact influencer partnerships; oversee regional digital budgets and ROI; collaborate with media agencies to maximize reach and effectiveness.