Mercedes Elena López Miranda

Full management of social media (Instagram, Facebook), including planning, writing, and publishing content. Daily interaction with the digital community: responding to messages, comments, and handling inquiries. Creation of visual content in collaboration with the design team to promote renovation services. Metrics analysis and preparation of monthly performance reports. Implementation of strategies to increase brand reach, followers, and engagement.

Creation of visual and audiovisual content for digital campaigns, social media, and branding. Professional video editing with animations, transitions, and adaptation to multiple formats. Graphic design of promotional materials, visual identity, and assets for digital media. Collaboration with creative teams and direct clients, ensuring high-quality, on-time deliveries.

Design of graphic and audiovisual content aligned with each brand’s identity. Video editing for advertising campaigns, social media, and institutional content. Planning and management of social media (Instagram, Facebook, TikTok, YouTube, among others). Adaptation of content strategies based on each client’s target audience. Development of posting calendars and assets for both organic and paid campaigns. Optimization of digital presence, achieving greater reach, engagement, and customer loyalty.