I am a results-driven Digital Marketing Specialist with over six years of experience in building and optimizing email marketing strategies. My expertise lies in automation and CRM-driven systems for e-commerce and service-based businesses. I thrive in remote environments, collaborating with international teams to drive growth and engagement through tailored email campaigns. I am passionate about utilizing advanced segmentation tactics to improve customer retention and increase conversion rates. Life is not just about work, though! I believe in the power of creativity and connection. Outside of my professional pursuits, I enjoy exploring new marketing trends and collaborating with like-minded individuals who share a passion for innovation and growth. I'm eager to continue pushing the boundaries of what effective digital marketing can achieve.…

MERCY MADUAKOR

I am a results-driven Digital Marketing Specialist with over six years of experience in building and optimizing email marketing strategies. My expertise lies in automation and CRM-driven systems for e-commerce and service-based businesses. I thrive in remote environments, collaborating with international teams to drive growth and engagement through tailored email campaigns. I am passionate about utilizing advanced segmentation tactics to improve customer retention and increase conversion rates. Life is not just about work, though! I believe in the power of creativity and connection. Outside of my professional pursuits, I enjoy exploring new marketing trends and collaborating with like-minded individuals who share a passion for innovation and growth. I'm eager to continue pushing the boundaries of what effective digital marketing can achieve.…

Available to hire

I am a results-driven Digital Marketing Specialist with over six years of experience in building and optimizing email marketing strategies. My expertise lies in automation and CRM-driven systems for e-commerce and service-based businesses. I thrive in remote environments, collaborating with international teams to drive growth and engagement through tailored email campaigns. I am passionate about utilizing advanced segmentation tactics to improve customer retention and increase conversion rates.

Life is not just about work, though! I believe in the power of creativity and connection. Outside of my professional pursuits, I enjoy exploring new marketing trends and collaborating with like-minded individuals who share a passion for innovation and growth. I’m eager to continue pushing the boundaries of what effective digital marketing can achieve.

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Skills

Experience Level

Work Experience

Email Marketing Manager & Google Ads Specialist at Boathouse Auctions
March 1, 2022 - December 1, 2025
Owned end-to-end email marketing and automation strategy while supporting paid acquisition efforts through Google Ads. Directed campaign planning, automation architecture, segmentation logic, QA, and optimization. Built welcome flows, lead-nurture sequences, promotional campaigns, and re-engagement automations. Integrated email workflows with Google Ads to support lead generation and conversion tracking.
Head of Email Marketing & Google Ads Expert at Shersom Consulting
January 1, 2020 - April 1, 2022
Led the email marketing department and owned strategic planning, execution standards, and team performance. Managed a team of 6 email marketers across multiple client accounts with a focus on segmentation logic and quality assurance.
Email Marketing Specialist at The Advisorist
August 1, 2025 - January 1, 2026
Executed email marketing campaigns and automations across multiple platforms for professional service clients. Built and maintained automation workflows while conducting QA testing and supporting deliverability improvements.
Email Marketing Specialist at Haven’s Palace
January 1, 2021 - August 1, 2022
Planned, executed, and optimized revenue-driven email marketing campaigns for an e-commerce brand. Developed promotional campaigns, newsletters, and lifecycle email sequences while conducting A/B testing.
Email Marketing Specialist at Marvel’s Collections
February 1, 2020 - February 1, 2021
Supported email marketing execution and optimization across campaigns and customer journeys. Created and deployed promotional and lifecycle email campaigns, aligning initiatives with brand goals.

Education

Bachelor of Science (B.Sc.) at Obafemi Awolowo University, Ile-Ife
July 1, 2017 - June 1, 2023

Qualifications

Email Marketing Certification
August 1, 2021 - September 1, 2021

Industry Experience

Professional Services, Education, Consumer Goods, Financial Services, Healthcare, Manufacturing, Non-Profit Organization, Wholesale & Distribution, Travel & Hospitality, Real Estate & Construction

Skills

Experience Level