Available to hire
Marketing Manager with 4+ years of experience owning integrated marketing programs across content strategy, social media, email campaigns, and outbound lead generation. I translate strategic direction into executable plans, build scalable marketing processes from the ground up, and use performance data to continuously improve results.
I’m equally comfortable managing brand voice and creative execution as digging into analytics and campaign optimization—partnering with internal teams and external agencies to deliver measurable growth outcomes.
Work Experience
Marketing Manager at The Parker Avery Group
January 1, 2026 - PresentLed evolution of the firm’s marketing function from execution-focused support to full channel ownership, strategic planning, and performance measurement. Owned integrated marketing strategy across content, social media, email, and outbound lead generation aligned to business growth objectives. Managed campaign planning, execution, and optimization across HubSpot, Apollo, Podbean, Descript, Canva, and Adobe Creative Suite. Built and maintained outbound prospecting programs using Apollo; managed lead segmentation and database hygiene in HubSpot. Developed and executed targeted email campaigns to segmented audiences and tracked open rates, click-through rates, and response rates. Owned the social media content calendar and used engagement/impression/follower metrics to inform data-driven adjustments. Prepared performance insights and recommendations for firm leadership and partnered with external agencies to incorporate strategy into plan and tactics. Established repeatable processes fo
Management Consultant at The Parker Avery Group
August 1, 2023 - January 1, 2026Maintained full digital marketing and social media operations alongside client-facing consulting responsibilities. Coordinated social media strategy and optimized content reach using SEO best practices. Maintained and enhanced the firm’s client-facing website to support lead generation. Authored and distributed the firm-wide newsletter, producing visuals using Canva and Adobe Creative Suite. Developed training and change management content for clients across multiple industries using Rise 360, PowerPoint, and InVideo with brand-compliant delivery. Facilitated Train-the-Trainer sessions with client leadership and provided post-implementation support including quick-reference guides and end-user materials.
Marketing Associate at The Parker Avery Group
June 1, 2022 - August 1, 2023Managed digital marketing operations across a suite of platforms and media channels. Coordinated social media posts and optimized reach using SEO best practices. Maintained, updated, and enhanced the firm’s client-facing website to support lead generation. Authored and distributed a monthly firm-wide newsletter covering firm updates and thought leadership. Produced visual assets for the firm’s online presence using Canva and Adobe Creative Suite.
Education
Master of Business Administration (MBA) at John Carroll University
August 1, 2023 - December 31, 2023Bachelor of Business Administration (BBA), Marketing at John Carroll University
August 1, 2020 - May 1, 2022Qualifications
Industry Experience
Professional Services, Media & Entertainment
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