Hi, I’m Amy Louise, a Social Media and Community Specialist with 15+ years of experience across content creation, social media management, community building, and digital marketing. Over the years I’ve worked across brand management, influencer campaigns, content strategy, and supporting large communities of small business owners. I love translating ideas, trends, and conversations into content that feels authentic and genuinely connects with people. My approach is simple: community first, personality over perfection, and creating social content that people actually want to engage with. Skills include social media management, content creation, community engagement, copywriting, trend spotting, and campaign support across platforms including Instagram, TikTok, LinkedIn, and Facebook.…

Amy-Louise Weitz

Hi, I’m Amy Louise, a Social Media and Community Specialist with 15+ years of experience across content creation, social media management, community building, and digital marketing. Over the years I’ve worked across brand management, influencer campaigns, content strategy, and supporting large communities of small business owners. I love translating ideas, trends, and conversations into content that feels authentic and genuinely connects with people. My approach is simple: community first, personality over perfection, and creating social content that people actually want to engage with. Skills include social media management, content creation, community engagement, copywriting, trend spotting, and campaign support across platforms including Instagram, TikTok, LinkedIn, and Facebook.…

Available to hire

Hi, I’m Amy Louise, a Social Media and Community Specialist with 15+ years of experience across content creation, social media management, community building, and digital marketing.

Over the years I’ve worked across brand management, influencer campaigns, content strategy, and supporting large communities of small business owners. I love translating ideas, trends, and conversations into content that feels authentic and genuinely connects with people.

My approach is simple: community first, personality over perfection, and creating social content that people actually want to engage with.

Skills include social media management, content creation, community engagement, copywriting, trend spotting, and campaign support across platforms including Instagram, TikTok, LinkedIn, and Facebook.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Social Media Manager at Not Just Travel
November 1, 2022 - Present
Developed and implemented social media strategy to support business growth across multiple platforms; created and managed Do Something Social Society, a closed Facebook community for Travel Consultants; grew B2C following; delivered social media training company-wide; wrote blogs and guides; managed organic channels and content library.
Global Social Media & Content Manager at Collectif
October 1, 2022 - Present
Implemented a new global social strategy to support international expansion; increased engagement through improved content quality and audience insight; collaborated with e-commerce and retail teams; planned content shoots; built a content library; managed influencer partnerships across UK, Europe and USA; oversaw paid social with external agencies; managed community engagement.
Social Media Manager at Buyagift & Red Letter Days
November 1, 2021 - October 31, 2022
Developed social strategies aligned to commercial goals; increased Instagram engagement by 387% through content optimization and audience insight; managed influencer partnerships; planned and executed content shoots; produced weekly and monthly performance reports; maintained content calendars; acted as brand guardian across social channels.
Social & Community Manager at iiAa (iiAA)
September 1, 2019 - October 31, 2021
Developed social strategies across multiple brands; managed performance reporting; led the creation of the brand's first Facebook community; developed digital product launch campaigns driving pre-orders and first-week sell-out; created B2B and B2C content; monitored trends and shared insights with the wider team; supported relationships with brand advocates and attended key industry events.
Regional Trainer London at MAC Cosmetics
March 1, 2019 - September 30, 2019
Delivered regional training programmes supporting product knowledge and brand standards; provided coaching to improve performance and customer experience.
Senior Social Media & Events Manager at Benefit Cosmetics
January 1, 2017 - January 1, 2019
Created content across Instagram, YouTube and blog channels; contributed to a 21% increase in sales through improved SEO and optimisation; managed daily social activity with a reach of 7.5 million; engaged with the online community; led social content creation at national events; managed a team of 15 artists; hosted influencer and press events; produced monthly insight reports; led large-scale brand activations and fundraising campaigns.
Regional Event Manager at Benefit Cosmetics
January 1, 2006 - January 1, 2017
Managed regional event activity, supporting brand visibility, retail engagement and commercial delivery across the territory; built strong relationships with stores, teams and stakeholders to deliver successful events and launches.
Account Manager at Benefit Cosmetics
January 1, 2004 - January 1, 2006
Managed account relationships and supported retail performance across assigned locations; developed customer-facing activity that strengthened brand presence and sales results.
Social & Community Manager at iiaa
September 1, 2019 - January 1, 2021
Collaborated with Communications Manager to create online strategies, tracked success with weekly/monthly reports, managed the first official Facebook Community for iiaa, launched a digital product pre-order strategy resulting in a sell-out in the first week of launch, created engaging B2B/B2C content, analyzed performance, managed content calendar, elevated online brand advocates, and represented the brand at key events.
Regional Trainer at MAC Cosmetics
March 1, 2019 - September 30, 2019
Trained regional teams, delivered product education, and supported brand campaigns.
Regional Trainer at Benefit Cosmetics
February 1, 2019 - August 31, 2019
Delivered regional and head office training; improved product knowledge and selling confidence across London region; enhanced in-store staff engagement and product education.
Social Media & Content Manager at Mermaid Media
January 1, 2020 - September 30, 2022
Managed social channels and content campaigns across platforms; built online communities; introduced ManyChat automation to improve engagement and conversions; led content workflows and campaign execution.
Senior Social Media Manager at Not Just Travel
December 1, 2022 - March 1, 2026
Managed social channels and content campaigns across multiple platforms; built online communities; created content that connects with audiences while supporting commercial goals; produced SEO-led blogs, guides and social content driving email engagement; introduced ManyChat automation to drive engagement and conversions; managed a designer and Social Media Coordinator; oversaw content workflows, creative delivery and campaign execution.
Senior Social Media & Events Manager at MAC Cosmetics
February 1, 2019 - August 1, 2019
Drove regional social media and events for MAC Cosmetics; led regional training for store and field teams; increased average transaction value by embedding skincare-led selling into consultations; managed flagship accounts including Selfridges, Harvey Nichols and John Lewis; introduced a commercially focused consultation approach; improved cross-selling and overall spend; delivered regional and head office training to boost product knowledge and selling confidence.
Social Media Manager at IIAA
August 1, 2019 - November 1, 2021
Developed and implemented social media strategies across multiple brands; improved engagement and brand visibility; launched the central 'Skin Conversation' hub; achieved an 87% join rate; delivered digital product launches and created B2B and B2C content across platforms.
Social Media Manager at Benefit Cosmetics
January 1, 2017 - November 1, 2019
Contributed to a 21% increase in sales; managed social channels with reach of 7.5 million users; led a team of 15 delivering £400k quarterly revenue; contributed to brand social strategy and campaigns.

Education

Makeup Artistry (Advanced Diploma) at South Downs College
January 1, 1999 - January 1, 2003
at Farnborough College of Technology
January 1, 2005 - January 1, 2009
Advanced Diploma in Makeup Artistry at South Downs College
January 1, 1999 - January 1, 2003

Qualifications

Makeup Artistry (Advanced Diploma)
January 1, 1999 - January 1, 2003

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Consumer Goods, Other, Software & Internet

Skills

Experience Level