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I work in social media, but the part I enjoy most is helping brands and people feel more connected online. Over the years, I’ve worked across travel, beauty and lifestyle brands, building communities, creating content and finding ways to make social media feel more engaging, more creative and less formulaic. I love understanding what makes people stop scrolling, what makes them interact, and how to create content that actually feels like the brand behind it. My experience spans content creation, community management, influencer campaigns, paid and organic social, training and content planning. I’ve led social strategy across networks of 500+ people, increased engagement by 387%, and built online communities designed to bring people together rather than just push content out. I’m at my best working with brands that want social media to feel human, creative and genuinely engaging.…I work in social media, but the part I enjoy most is helping brands and people feel more connected online. Over the years, I’ve worked across travel, beauty and lifestyle brands, building communities, creating content and finding ways to make social media feel more engaging, more creative and less formulaic. I love understanding what makes people stop scrolling, what makes them interact, and how to create content that actually feels like the brand behind it. My experience spans content creation, community management, influencer campaigns, paid and organic social, training and content planning. I’ve led social strategy across networks of 500+ people, increased engagement by 387%, and built online communities designed to bring people together rather than just push content out. I’m at my best working with brands that want social media to feel human, creative and genuinely engaging.

Amy-Louise Weitz

Social Media Manager, Content Producer, Community Manager, +7

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I work in social media, but the part I enjoy most is helping brands and people feel more connected online. Over the years, I’ve worked across travel, beauty and lifestyle brands, building communities, creating content and finding ways to make social media feel more engaging, more creative and less formulaic. I love understanding what makes people stop scrolling, what makes them interact, and how to create content that actually feels like the brand behind it. My experience spans content creation, community management, influencer campaigns, paid and organic social, training and content planning. I’ve led social strategy across networks of 500+ people, increased engagement by 387%, and built online communities designed to bring people together rather than just push content out. I’m at my best working with brands that want social media to feel human, creative and genuinely engaging.…I work in social media, but the part I enjoy most is helping brands and people feel more connected online. Over the years, I’ve worked across travel, beauty and lifestyle brands, building communities, creating content and finding ways to make social media feel more engaging, more creative and less formulaic. I love understanding what makes people stop scrolling, what makes them interact, and how to create content that actually feels like the brand behind it. My experience spans content creation, community management, influencer campaigns, paid and organic social, training and content planning. I’ve led social strategy across networks of 500+ people, increased engagement by 387%, and built online communities designed to bring people together rather than just push content out. I’m at my best working with brands that want social media to feel human, creative and genuinely engaging.

Next availability:

May 18, 2026

Portsmouth, United Kingdom

I work in social media, but the part I enjoy most is helping brands and people feel more connected online.

Over the years, I’ve worked across travel, beauty and lifestyle brands, building communities, creating content and finding ways to make social media feel more engaging, more creative and less formulaic. I love understanding what makes people stop scrolling, what makes them interact, and how to create content that actually feels like the brand behind it.

My experience spans content creation, community management, influencer campaigns, paid and organic social, training and content planning. I’ve led social strategy across networks of 500+ people, increased engagement by 387%, and built online communities designed to bring people together rather than just push content out.

I’m at my best working with brands that want social media to feel human, creative and genuinely engaging.

Skills

Leadership

Branding

Copywriting

Experience Level

Leadership

Expert

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Social Media Manager at Not Just Travel

November 1, 2022 - Present

Developed and implemented social media strategy to support business growth across multiple platforms; created and managed Do Something Social Society, a closed Facebook community for Travel Consultants; grew B2C following; delivered social media training company-wide; wrote blogs and guides; managed organic channels and content library.

Global Social Media & Content Manager at Collectif

October 1, 2022 - Present

Implemented a new global social strategy to support international expansion; increased engagement through improved content quality and audience insight; collaborated with e-commerce and retail teams; planned content shoots; built a content library; managed influencer partnerships across UK, Europe and USA; oversaw paid social with external agencies; managed community engagement.

Social Media Manager at Buyagift & Red Letter Days

November 1, 2021 - October 31, 2022

Developed social strategies aligned to commercial goals; increased Instagram engagement by 387% through content optimization and audience insight; managed influencer partnerships; planned and executed content shoots; produced weekly and monthly performance reports; maintained content calendars; acted as brand guardian across social channels.

Social & Community Manager at iiAa (iiAA)

September 1, 2019 - October 31, 2021

Developed social strategies across multiple brands; managed performance reporting; led the creation of the brand's first Facebook community; developed digital product launch campaigns driving pre-orders and first-week sell-out; created B2B and B2C content; monitored trends and shared insights with the wider team; supported relationships with brand advocates and attended key industry events.

Regional Trainer London at MAC Cosmetics

March 1, 2019 - September 30, 2019

Delivered regional training programmes supporting product knowledge and brand standards; provided coaching to improve performance and customer experience.

Senior Social Media & Events Manager at Benefit Cosmetics

January 1, 2017 - January 1, 2019

Created content across Instagram, YouTube and blog channels; contributed to a 21% increase in sales through improved SEO and optimisation; managed daily social activity with a reach of 7.5 million; engaged with the online community; led social content creation at national events; managed a team of 15 artists; hosted influencer and press events; produced monthly insight reports; led large-scale brand activations and fundraising campaigns.

Regional Event Manager at Benefit Cosmetics

January 1, 2006 - January 1, 2017

Managed regional event activity, supporting brand visibility, retail engagement and commercial delivery across the territory; built strong relationships with stores, teams and stakeholders to deliver successful events and launches.

Account Manager at Benefit Cosmetics

January 1, 2004 - January 1, 2006

Managed account relationships and supported retail performance across assigned locations; developed customer-facing activity that strengthened brand presence and sales results.

Social & Community Manager at iiaa

September 1, 2019 - January 1, 2021

Collaborated with Communications Manager to create online strategies, tracked success with weekly/monthly reports, managed the first official Facebook Community for iiaa, launched a digital product pre-order strategy resulting in a sell-out in the first week of launch, created engaging B2B/B2C content, analyzed performance, managed content calendar, elevated online brand advocates, and represented the brand at key events.

Regional Trainer at MAC Cosmetics

March 1, 2019 - September 30, 2019

Trained regional teams, delivered product education, and supported brand campaigns.

Regional Trainer at Benefit Cosmetics

February 1, 2019 - August 31, 2019

Delivered regional and head office training; improved product knowledge and selling confidence across London region; enhanced in-store staff engagement and product education.

Social Media & Content Manager at Mermaid Media

January 1, 2020 - September 30, 2022

Managed social channels and content campaigns across platforms; built online communities; introduced ManyChat automation to improve engagement and conversions; led content workflows and campaign execution.