I’m Andrea Huertas, a Branding & Website Designer with expertise in WordPress and Shopify, along with broad experience across other platforms. Beyond web design, I bring skills in wireframing, copywriting, email marketing, AI tools, and SEO. I’m currently seeking a remote or contract position where I can apply my creative and technical strengths to deliver impactful digital solutions. With a background in marketing and branding, I bridge the gap between creative visuals and strategic growth. I specialize in building custom websites, refining visual identities, and implementing SEO-driven, user-first design that not only looks beautiful but converts. Let’s connect if you're a business owner, coach, or creative looking to transform your online presence into a brand that actually works for your business.…

Andrea

I’m Andrea Huertas, a Branding & Website Designer with expertise in WordPress and Shopify, along with broad experience across other platforms. Beyond web design, I bring skills in wireframing, copywriting, email marketing, AI tools, and SEO. I’m currently seeking a remote or contract position where I can apply my creative and technical strengths to deliver impactful digital solutions. With a background in marketing and branding, I bridge the gap between creative visuals and strategic growth. I specialize in building custom websites, refining visual identities, and implementing SEO-driven, user-first design that not only looks beautiful but converts. Let’s connect if you're a business owner, coach, or creative looking to transform your online presence into a brand that actually works for your business.…

Available to hire

I’m Andrea Huertas, a Branding & Website Designer with expertise in WordPress and Shopify, along with broad experience across other platforms. Beyond web design, I bring skills in wireframing, copywriting, email marketing, AI tools, and SEO. I’m currently seeking a remote or contract position where I can apply my creative and technical strengths to deliver impactful digital solutions.

With a background in marketing and branding, I bridge the gap between creative visuals and strategic growth. I specialize in building custom websites, refining visual identities, and implementing SEO-driven, user-first design that not only looks beautiful but converts.

Let’s connect if you’re a business owner, coach, or creative looking to transform your online presence into a brand that actually works for your business.

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Skills

Experience Level

Web Design
Expert
Branding
Expert
Adobe Photoshop
Expert
WordPress
Expert
SEO
Expert
Email Marketing
Expert
Email Design
Expert
Copywriting
Expert
Brand Identity
Expert
Adobe Illustrator
Expert
Logo
Expert
Adobe XD
Expert
Presentation Design
Expert
Shopify
Expert
Squarespace
Intermediate
Wix
Intermediate
CSS
Intermediate
Poster
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Senior Web Designer at Merveille Creative Studios
October 1, 2024 - Present
Design and develop custom websites across WordPress, Shopify, Squarespace, Wix, and WebFlow; build strategic brand identities including logos, color palettes, typography, and brand guidelines; provide ongoing creative direction and design support through monthly retainers; create marketing materials including email campaigns, digital ads, and social graphics; conduct website audits and 1:1 consulting sessions for brand and web optimization; oversee client onboarding, project management, and creative strategy. Notable achievements include increasing online conversions through optimized design and scaling agency operations for clients in e-commerce, coaching, and wellness.
Web Designer at ImageBloom, Inc.
May 23, 2022 - September 27, 2024
Collaborated with Designers and Marketing Specialists to build webpages and websites on WordPress; designed UX systems to convert & collect customer data; designed branding identities, UX wireframes, websites, and graphics; optimized websites with SEO best practices.
Web Designer & Web Developer at Freelance
May 1, 2022 - September 27, 2025
Designed logos and branded products for small businesses & drop-shippers; developed websites and digital marketing material strategies for small businesses; created responsive HTML email marketing templates for schools & online ventures; built effective and responsive websites following coding best practices.
Creative Director at Hadia Media
March 1, 2022 - September 27, 2025
Managed a group of designers to lead client and internal creative projects; redesigned the company website (UX/UI); created logos, branding identities, landing pages, and social media graphics for client projects and internal events.
Head of Marketing and Administration at Inka Stone Countertops
September 1, 2021 - September 27, 2025
Managed social media accounts and website content; designed graphics for social media, brochures, business cards, and other promotional materials; doubled company sales through effective marketing and project management; created information systems and organized customer data; managed budget, vendor payments, and customer invoices.
Service Manager at Casa Maya
October 1, 2019 - September 27, 2025
Consulted on menu and website design; assisted online marketing efforts; managed inventory, budgeting, and a service staff of 10.
Bilingual Sales Representative at Concentrix
July 2, 2018 - December 10, 2018
Took inbound calls for Spectrum to promote and sell products in both English and Spanish; delivered excellent customer service and identified the right products for customers’ needs.

Education

Web Development / Web Design at Skillcrush
January 1, 2020 - January 1, 2021
Design & Coding bootcamp
Bachelor's degree in International Business at University of South Florida
January 1, 2019 - January 1, 2019
Study Abroad at Akita International University
January 1, 2017 - January 1, 2017
Associate's degree in General Studies at State College of Florida-Manatee-Sarasota
August 11, 2014 - May 4, 2015

Qualifications

Adobe XD for Designers
January 11, 2030 - September 27, 2025
WordPress: SEO
January 11, 2030 - September 27, 2025
SEO Foundations
January 11, 2030 - September 27, 2025
The 22 Immutable Laws of Branding
January 11, 2030 - September 27, 2025
Blinkist Summary
January 11, 2030 - September 27, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Healthcare, Telecommunications, Travel & Hospitality, Computers & Electronics
    uniE621 Paver Pros Branding & Custom Website
    About Paver Pros Solutions is a company specializing inpaver installation, repair, sealing, concrete pouring and custom outdoor hardscape designs. Their work covers both residential and commercial clients that seek durable, high-quality outdoor environments. The Scope For Paver Pros Solutions, I led a full branding and website project designed to elevate their professional presence and help them stand out in a competitive home/improvement market. This project included: Creating a refreshed brand identity, including logo design, color palette, typography, and visual style to reflect craftsmanship, reliability, and strength Designing a modern, responsive website that clearly communicates their services, process, portfolio of past jobs, and contact channels Structuring the site to guide prospective clients from browsing to inquiry — with service pages, project galleries, and testimonials to build trust Optimizing for SEO fundamentals (on-page titles, meta descriptions, clean URL structure) to help them attract local search traffic The end result is a cohesive brand image and website presence that positions Paver Pros Solutions as a trustworthy, high-end choice for hardscape and paver services.…
    uniE621 Patient Recruitment Marketplace Wordpress + WooCommerce Ecommerce website
    About Patient Recruitment Marketplace is an e-commerce site built on WordPress that provides clinics, CROs, and research sites with graphics and marketing materials tailored to patient recruitment. Their online shop features a wide variety of products, including study kits, social media graphics, video and animation assets, flyers, and options for custom recruitment materials. The Scope While working under ImageBloom, I designed and developed the Patient Recruitment Marketplace website with the goal of creating a streamlined, conversion-driven marketplace for digital assets. The project included: Designing a clean, user-friendly layout that organizes offerings by category (Study Kits, Social Media Graphics, Video & Animation, Flyers, Custom Materials). Creating a responsive design that supports both instant buyers and users who prefer to explore options in depth. Setting up a WordPress CMS that empowers the client to update product listings, images, categories, and forms with ease. Integrating functionality for custom recruitment requests, ensuring clients could obtain tailored materials when needed.…
    uniE621 Kekas Cookies Shopify Ecommerce Website
    About Kekas Cookies is a boutique bakery brand that specializes in thick, New-York–style gourmet cookies. Handcrafted with premium ingredients — Belgian chocolate, hand-roasted nuts, European butter, and pure vanilla extract — each cookie delivers an indulgent experience. The brand offers both classic cookie flavors and custom-order options, positioning itself as a premium treat for gifts, celebrations, and everyday enjoyment. The Scope I redesigned and built Kekas Cookies’ e-commerce site on Shopify, focused on elevating the brand’s online presence and maximizing conversions. The project included: A visually rich, mouthwatering homepage design that emphasizes product imagery and sensory appeal Clear calls-to-action (e.g. “Order Deliciousness Here”) placed strategically to push visitors toward shopping quickly KekasCookies A “Cookie Journey” section that walks users through the ordering process (order → cutoff → shipping → enjoyment) to build trust and clarity Showcasing premium ingredients (Belgian chocolate, hand-roasted nuts, European butter, pure vanilla) in content sections to reinforce quality and brand story KekasCookies Custom-order order and checkout process for pickup and delivery options Integration with Shopify’s backend so the client can manage products, inventory, content, and banners without requiring dev support Website: https://www.twine.net/signin…
    uniE621 Lirio And Co. Shopify Website
    About Lirio And Co is a socially conscious brand that specializes in handcrafted purses, accessories, and apparel created by skilled artisans in Peru. The brand combines traditional techniques with modern designs, using sustainable materials to craft unique pieces. Through their work, Lirio And Co empowers artisan communities while celebrating cultural heritage. The Scope The project was to redesign their Shopify Ecommerce store to reflect the clean and elegant look of the brand. The old version of the website was overloaded with pink and beige and did not represent the brand look & feel. In addition to this the brand story and information about the sustainable materials used for their products was not well represented. My goal was to create an easy to navigate website with organized product collections and a more minimal website design that would allow the look of the products to shine. Website: https://www.twine.net/signin webdesigner designer webdesign shopify ecommerce…
    uniE621 Brandi Fano Coaching Squarespace Redesign
    About Brandi Fano Coaching (Lifestyle by Design) is a life & relationship coaching brand led by Brandi Fano. She works with women and couples to foster deeper connection, embodiment, alignment, and personal growth using a blend of spiritual insight, somatic awareness, and practical empowerment. The site positions her services in 1:1 coaching, couples coaching, group programs, and speaking engagements. The Scope I redesigned and rebuilt Brandi’s site on Squarespace, bringing clarity, elegance, and intuitive navigation to her online presence. Key elements include: A refined, clean visual design that aligns with her brand’s tone — calm, intentional, transformative Responsive layout and mobile-first focus to ensure a smooth experience for visitors across devices Clear calls-to-action (e.g. “Book a Discovery Call”) placed strategically to guide prospective clients toward booking Organized services sections (1:1 Coaching, Couples Coaching, Group Coaching, Speaking) so users can easily explore her offerings A testimonials/client stories section to enhance trust and social proof A content management setup within Squarespace that allows Brandi to update coaching pages, blog posts, images, and calls-to-action easily without needing a developer Website: https://www.twine.net/signin webdesigner designer webdesign squarespace coaching lifestyle…
    uniE621 Chatty Camel Productions - Squarespace Website Redesign
    Chatty Camel Productions is a media services business owned by Ricky Shaid, specializing in podcast and YouTube editing, audio & video post-production, and promotional clip creation. They help content creators offload the technical workload so they can focus on creating substantive content. Website: chattycamel.com Chatty Camel Productions The Scope I designed and built the Chatty Camel Productions website to reflect a clean, professional, and creative brand identity. The project included: A modern, responsive layout that clearly showcases their core services (audio editing, video editing, podcast editing, YouTube editing, promo clips, podcast launch support) Chatty Camel Productions Strong visual hierarchy and calls-to-action so visitors can easily see “Let’s Work Together” and contact Ricky Portfolio section to highlight past work and sample media A backend CMS allowing Ricky to manage service listings, images, client testimonials, and updates without needing a developer Emphasis on clarity and conversion — guiding prospective clients quickly from landing to service inquiry webdesigner graphicdesigner designer webdeveloper squarespace…
    uniE621 NWFL Clinical Research Group Website Design
    About Northwest Florida Clinical Research Group (NWFL CRG) is a clinical trial site serving both adult and pediatric patients in Northwest Florida. They specialize in neurology research—covering areas like epilepsy, migraines, movement disorders, spasticity, and rare disease—and collaborate with local pediatric neurology practices (including the Child Neurology Center) to advance treatments and enroll participants. The Scope While working at ImageBloom, I designed and built the NWFL CRG website on WordPress to modernize their web presence and improve user engagement. Key elements of the project included: Responsive, clean layout highlighting the core service areas (e.g., “Join a Study,” “Participant Information,” “Sponsors & CROs,” “About,” “Research Team”) nwflcrg.com Clear calls-to-action and pathways for site visitors to volunteer for studies or contact the team Prominent presentation of clinical focus areas (like neurology, pediatric neurology) and the organization’s mission nwflcrg.com A content management setup allowing NWFL CRG to update ongoing “Current Studies,” team bios, FAQs, and other resources without ongoing developer support Website : https://www.twine.net/signin webdesigner designer webdeveloper website WordPress…
    uniE621 DaVinci Clinical Research
    About DaVinci Clinical Research (also known as DaVinci Research) is a clinical research site based in Roseville, California, serving the Greater Sacramento area. They partner with pharmaceutical and medical device companies globally to run clinical trials, collaborating with local physicians to enroll participants at minimal to no cost and advancing medical innovations. DaVinci Research The Scope As their partner via ImageBloom, I rebuilt DaVinci Clinical Research’s website on WordPress to modernize their digital presence and improve usability across devices. The scope of the project included: Crafting a clean, responsive design that clearly guides visitors to key areas (e.g. “Current Studies,” “Participant Info,” “Sponsor / CRO Info”) Structuring content to prioritize study enrollment, participant education, and sponsor/CRO collaboration Ensuring easy navigation and strong calls-to-action to increase conversions (study sign-ups, contact outreach) Integrating backend CMS workflows so DaVinci could update studies, manage testimonials, and maintain content without heavy developer reliance webdesign webdesigner webdeveloper website Wordpress…
    uniE621 Gadolin Research Website
    About Gadolin Research is a clinical research site in Beaumont, TX that researches various chronic conditions and vaccine studies. As a small clinical research center, Gadolin has strong ties to its community and hopes to gain better understanding of their conditions through their research. The Scope Gadolin Research was a client of my parent company ImageBloom who came to us for a website rebuild because their original website was outdated. They also wanted us to integrate their CRIO forms which are the forms they use to collect participant information for their enrolling research studies. webdesign webdesigner webdeveloper healthcare clinicalresearch designer…
    uniE621 Trovare Clinical Research Website
    About Trovaré Clinical Research is an independent, multi-specialty research facility located in Bakersfield, California.Trovaré researches a wide range of conditions, including bunions, sciatica, Diabetic Peripheral Neurotherapy, plastics, and more. The Scope Trovaré was a client of my parent company ImageBloom who came to us for a website rebuild because their original website was on built Wix and their RealTime CTMS integration, which is what they used to list their currently enrolling studies, wouldn't work properly on their old website. We rebuilt and redesigned their website on WordPress and integrated their CTMS seamlessly on their new website. webdesign wordpress webdevelopment webdesigner website healthcare clinicaltrials…
    uniE621 WandrWorking Logo & Podcast Cover
    ABOUT THE PODCAST: Wandr Working is a podcast where we explore the intersection of travel and work. This is the perfect show for aspiring digital nomads and travelers that gives you a real and in-depth view of the travel lifestyle. PROJECT: Create a logo and podcast cover for WandrWorking brand.…
    uniE621 Sacred & Spicy Podcast Cover
    About the Podcast Sacred and Spicy is for established service providers, who are wild at heart, crave freedom, and ready to step into the sacred and the spicy and to stop OTHERING themselves out of success. You come to this point where you realize the hard work to grow is not the same type of hard work you’ve done to GET HERE. Entrepreneurship is hard work. Spicy work. Unsexy work. Slowing down. Challenging old narratives, Healing. Looking inward. Knowing and trusting the external will follow. I'm Alicia, the holistic brand coach and your host- let's get sacred and let's get spicy. LISTEN HERE: https://www.twine.net/signin The Project I was tasked with creating several podcast cover options for Alicia's new podcast called Sacred & Spicy. This cover image was not the one that was ultimately picked for her podcast but I was a one of the considered options.…