Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a Growth Marketing Leader and E-commerce Marketing Manager with 8+ years of experience scaling Shopify brands across US and EU. I’ve driven revenue growth, optimized conversion funnels, and managed multi-channel campaigns (Meta, TikTok, Email) to deliver measurable ROI. I thrive on aligning marketing strategy with business goals and leading cross-functional teams to execute initiatives that improve ROI, retention, and revenue.…I'm a Growth Marketing Leader and E-commerce Marketing Manager with 8+ years of experience scaling Shopify brands across US and EU. I’ve driven revenue growth, optimized conversion funnels, and managed multi-channel campaigns (Meta, TikTok, Email) to deliver measurable ROI. I thrive on aligning marketing strategy with business goals and leading cross-functional teams to execute initiatives that improve ROI, retention, and revenue.

Mervin Glarianaa

Growth Marketer, Marketing Strategist, Product Marketer, +2





I'm a Growth Marketing Leader and E-commerce Marketing Manager with 8+ years of experience scaling Shopify brands across US and EU. I’ve driven revenue growth, optimized conversion funnels, and managed multi-channel campaigns (Meta, TikTok, Email) to deliver measurable ROI. I thrive on aligning marketing strategy with business goals and leading cross-functional teams to execute initiatives that improve ROI, retention, and revenue.…I'm a Growth Marketing Leader and E-commerce Marketing Manager with 8+ years of experience scaling Shopify brands across US and EU. I’ve driven revenue growth, optimized conversion funnels, and managed multi-channel campaigns (Meta, TikTok, Email) to deliver measurable ROI. I thrive on aligning marketing strategy with business goals and leading cross-functional teams to execute initiatives that improve ROI, retention, and revenue.

Available to hire

I’m a Growth Marketing Leader and E-commerce Marketing Manager with 8+ years of experience scaling Shopify brands across US and EU. I’ve driven revenue growth, optimized conversion funnels, and managed multi-channel campaigns (Meta, TikTok, Email) to deliver measurable ROI.

I thrive on aligning marketing strategy with business goals and leading cross-functional teams to execute initiatives that improve ROI, retention, and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

E-commerce Marketing Manager at ANTA US, EU / Air Seekers US / Latitude

January 1, 2026 - Present

Led multi-brand e-commerce marketing initiatives across US and EU; drove 32% total online revenue growth in 6 months; scaled paid media campaigns achieving 4.2x ROAS while CAC reduced by 27%; improved conversion rate by 18% and increased AOV by 12%; implemented automation workflows improving operational efficiency by 30%.

E-commerce Web Master at Doctor Pooper

July 1, 2025 - Present

Improved site speed by 35% and reduced bounce rate by 22%; increased organic traffic by 40% via SEO and technical optimization; boosted conversion rate by 15% via UX and checkout improvements; reduced downtime by 50% through proactive monitoring.

Growth Marketing Expert at Chicka-d

May 1, 2024 - July 1, 2025

Delivered 45% revenue growth YoY through multi-channel campaigns; achieved 3.8x ROAS while CAC reduced by 25%; increased retention by 20% using lifecycle marketing strategies; improved conversion rates by 17% via A/B testing and funnel optimization.

Director of Marketing at Better Build Arizona

March 1, 2022 - September 1, 2023

Increased project inquiries by 41% and closed deals by 30%; achieved 3.6x ROAS and improved lead quality; expanded customer base by 25% through partnerships and outreach.

Shopify Web Developer at The Home Ground PH

February 1, 2022 - July 1, 2023

Improved site speed by 40% and conversion rate by 20%; built custom Shopify solutions improving efficiency by 25%.

Shopify Web Developer at Fruiggies US

August 1, 2021 - January 1, 2022

Increased online sales by 25%; Reduced bounce rate by 18% through UX improvements.

E-commerce Operations Specialist at Lokale.ph

March 1, 2017 - July 1, 2021

Supported 20%+ annual revenue growth; improved operational efficiency by 35%; reduced fulfillment errors by 28%; increased conversion rate by 15%.

Growth Marketing Specialist at The Hub Grill & Bar

September 1, 2023 - May 1, 2024

Increased engagement and foot traffic by 28%; achieved 3.2x ROAS across social media campaigns; boosted event-driven revenue by 20%.

Director of Marketing at Network Collision

August 1, 2023 - May 1, 2024

Increased qualified leads by 38% and conversion rate by 22%; managed campaigns achieving 3.5x ROAS across Meta and Google; reduced wasted ad spend by 18% through performance optimization.