Mervin Glarianaa
I'm a Growth Marketing Leader and E-commerce Marketing Manager with 8+ years of experience scaling Shopify brands across US and EU.
About
I’m a Growth Marketing Leader and E-commerce Marketing Manager with 8+ years of experience scaling Shopify brands across US and EU. I’ve driven revenue growth, optimized conversion funnels, and managed multi-channel campaigns (Meta, TikTok, Email) to deliver measurable ROI.
I thrive on aligning marketing strategy with business goals and leading cross-functional teams to execute initiatives that improve ROI, retention, and revenue.
- 9 years' experience
- Joined June 2026
Skills· 11
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Retail
- Other
Work experience· 9 roles
Led multi-brand e-commerce marketing initiatives across US and EU; drove 32% total online revenue growth in 6 months; scaled paid media campaigns achieving 4.2x ROAS while CAC reduced by 27%; improved conversion rate by 18% and increased AOV by 12%; implemented automation workflows improving operational efficiency by 30%.
Improved site speed by 35% and reduced bounce rate by 22%; increased organic traffic by 40% via SEO and technical optimization; boosted conversion rate by 15% via UX and checkout improvements; reduced downtime by 50% through proactive monitoring.
Delivered 45% revenue growth YoY through multi-channel campaigns; achieved 3.8x ROAS while CAC reduced by 25%; increased retention by 20% using lifecycle marketing strategies; improved conversion rates by 17% via A/B testing and funnel optimization.
Education
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