Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Social Media Content Lead at Local Restaurant Group
January 1, 2025 - PresentDesign and execute monthly content strategy for two restaurant brands across Instagram and TikTok; direct full production cycle: concept development, shooting direction, CapCut editing, and copy; plan, schedule, and publish all content; analyze performance and adjust strategy; collaborate directly with management to align content with business campaigns and launches; produced branded Reels end-to-end: scriptwriting, on-location production, video editing, and caption copy; adapted brand voice and messaging for short-form video formats targeting Spanish-speaking audiences; delivered content packages with fast turnarounds.
Freelance Content Creator at Pelo Bueno · Darling · She Is — Hair & Beauty Brands
January 1, 2022 - PresentCreated and edited content for hair and beauty brands across social platforms, focusing on concept development, scripting, on-location shoots, and final edits to support brand campaigns and product launches. Collaborated with brand teams to ensure consistent voice and messaging across short-form video formats.
Creative Director & Content Creator at Personal Art Project & Brand · @merypalmezzano
January 1, 2020 - PresentLed creative direction and content creation for a personal art project and brand. Built an original creative universe, produced video content (Reels, Shorts), scriptwriting, on-location production, editing, and caption copy. Adapted brand voice across formats and audiences; managed fast turnarounds and maintained narrative-first storytelling.
Education
Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services
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