Meryem Aitlahyane

Available to hire

I help consumer brands grow through strategic social media and performance-led content.

About

I help consumer brands grow through strategic social media and performance-led content. With 4+ years of experience in content strategy, planning, and influencer partnerships, I turn insights into campaigns that drive engagement and measurable results.

  • Joined September 2024

Languages

  • EnglishFluent
  • FrenchFluent
  • ArabicFluent

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Other
  • Consumer Goods
  • Retail
  • Professional Services

More experts in Dubai, United Arab Emirates

Projects · 1

PORTFOLIO
  • Content Creator
  • Social Media Freelancer
  • Social Media Manager

Work experience· 16 roles

Social Media Strategy Developer · Self-employed / FreelanceDec 2025 – Dec 2025 · 1 mo

Developed social media strategies, advertising campaigns, and email marketing for clients; built influencer outreach and collaboration networks; created content strategies, edited videos, and coordinated with partners to drive engagement.

Social Media Strategist · Startup (AI & Tech focused)Dec 2025 – Oct 2025

Oct 2024 – Dec 2025: Developed social media strategy, social advertising, email marketing, influencer outreach, and collaboration; created content strategy; edited video; built networks and relationships; also led the startup’s digital presence from scratch and defined its tone and marketing strategy; launched campaigns and partnerships to introduce new features; analyzed engagement data to optimize growth and conversions.

Social Media ManagerDec 2025 – Oct 2025

Social Media Strategy Development, Social Media Advertising (Facebook, Instagram, TikTok Ads); Email Marketing (CleverTap, Mailchimp); Influencer Outreach & Collaboration; Content Strategy; Video Editing; Networking and Relationship Building.

Social Media Strategist / Campaign Coordinator · Independent Freelance / StartupsMay 2025 – May 2025 · 1 mo
Social Media Manager · Startup Project (Self-initiated)May 2025 – Oct 2025 · 6 mos
Growth MarketerMay 2025 – Oct 2025 · 6 mos
Freelance Marketing & Social Media Manager · Dwisi (luxury resale app)Jan 2025 – Jun 2025 · 6 mos
Social Media Strategist & Influencer Outreach · Independent / Client CampaignsOct 2024 – Present · 2 yrs 2 mos

Education

International Foundation Program: Art & Media · Middlesex University Dubai2022 – 2023
Bachelor in Advertising, Branding, and PR · Middlesex University Dubai2023 – 2026

Certifications and awards

Email Marketing Certification (CleverTap / Mailchimp)2030 – 2025

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