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Hi, I’m Meryem Aitlahyane, a Dubai-based PR, social media, and creative marketing specialist. I help brands grow their visibility and online presence through strategic storytelling, cultural insight, and content that actually resonates. My work combines creative direction with data-driven marketing. From mood boards, campaign concepts, and on-set production to influencer outreach, PR coordination, and social media strategy, I bring a full 360° approach. My goal is always the same: to translate a brand’s essence into content, experiences, and communication that feel intentional, elevated, and effective.…Hi, I’m Meryem Aitlahyane, a Dubai-based PR, social media, and creative marketing specialist. I help brands grow their visibility and online presence through strategic storytelling, cultural insight, and content that actually resonates. My work combines creative direction with data-driven marketing. From mood boards, campaign concepts, and on-set production to influencer outreach, PR coordination, and social media strategy, I bring a full 360° approach. My goal is always the same: to translate a brand’s essence into content, experiences, and communication that feel intentional, elevated, and effective.

Meryem Aitlahyane

PRO

Social Media Freelancer, Social Media Manager, Content Creator, +6

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Hi, I’m Meryem Aitlahyane, a Dubai-based PR, social media, and creative marketing specialist. I help brands grow their visibility and online presence through strategic storytelling, cultural insight, and content that actually resonates. My work combines creative direction with data-driven marketing. From mood boards, campaign concepts, and on-set production to influencer outreach, PR coordination, and social media strategy, I bring a full 360° approach. My goal is always the same: to translate a brand’s essence into content, experiences, and communication that feel intentional, elevated, and effective.…Hi, I’m Meryem Aitlahyane, a Dubai-based PR, social media, and creative marketing specialist. I help brands grow their visibility and online presence through strategic storytelling, cultural insight, and content that actually resonates. My work combines creative direction with data-driven marketing. From mood boards, campaign concepts, and on-set production to influencer outreach, PR coordination, and social media strategy, I bring a full 360° approach. My goal is always the same: to translate a brand’s essence into content, experiences, and communication that feel intentional, elevated, and effective.

Available to hire

Dubai, United Arab Emirates

Hi, I’m Meryem Aitlahyane, a Dubai-based PR, social media, and creative marketing specialist. I help brands grow their visibility and online presence through strategic storytelling, cultural insight, and content that actually resonates.

My work combines creative direction with data-driven marketing. From mood boards, campaign concepts, and on-set production to influencer outreach, PR coordination, and social media strategy, I bring a full 360° approach. My goal is always the same: to translate a brand’s essence into content, experiences, and communication that feel intentional, elevated, and effective.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Arabic

Fluent

Work Experience

Marketing Intern at Ignite Film Marketing

January 1, 2023 - October 12, 2025

Assisted in planning and executing email marketing campaigns through CleverTap; supported influencer outreach and collaborations; created content in English, French, and Arabic; contributed to multi-channel marketing initiatives to grow brand awareness.

Marketing Assistant at Freelance / Client Campaigns

November 30, 2022 - October 12, 2025

Assisted in the creation and organization of impactful marketing campaigns for clients; continued outreach to macro and mega influencers; secured successful collaborations; maintained client communications and aligned campaigns with objectives.

Marketing & Social Media Coordinator at Independent / Freelance

September 30, 2024 - October 12, 2025

Dec 2022 – Sep 2024: Assisted in planning and promoting short film and media campaigns across digital platforms; contributed visuals to storytelling, created engaging posts, behind-the-scenes content, and promotional teasers; supported video editing and creative direction; built PR and influencer lists; coordinated outreach.

Social Media Strategist at Startup (AI & Tech focused)

December 31, 2025 - October 12, 2025

Oct 2024 – Dec 2025: Developed social media strategy, social advertising, email marketing, influencer outreach, and collaboration; created content strategy; edited video; built networks and relationships; also led the startup’s digital presence from scratch and defined its tone and marketing strategy; launched campaigns and partnerships to introduce new features; analyzed engagement data to optimize growth and conversions.

Growth Marketer

May 1, 2025 - October 12, 2025

Built the startup’s digital presence from scratch, defining its tone, identity, and marketing strategy; created original social media and web content focused on AI tools, automation, and digital innovation; designed launch campaigns and coordinated influencer partnerships to introduce new features; analyzed engagement data and iterated strategies for growth and conversions.

Social Media Manager

December 1, 2025 - October 12, 2025

Social Media Strategy Development, Social Media Advertising (Facebook, Instagram, TikTok Ads); Email Marketing (CleverTap, Mailchimp); Influencer Outreach & Collaboration; Content Strategy; Video Editing; Networking and Relationship Building.

Content Strategist at Artan Media

September 1, 2024 - October 12, 2025

Assisted in planning and promoting short film and media campaigns across digital platforms; contributed to visuals, storytelling, engaging posts, behind-the-scenes content, and promotional teasers; supported video editing and creative direction to align content with campaign narratives.

Content Strategist at Ignite Film Marketing

November 1, 2022 - October 12, 2025

Marketing Intern – Ignite Film Marketing; assisted in creation and organization of impactful marketing campaigns for clients; conducted outreach to macro and mega influencers; secured collaborations; communicated with clients to maintain partnerships; built and maintained detailed PR and influencer lists.

Social Media Manager at Startup Project (Self-initiated)

May 1, 2025 - October 12, 2025

Built the startup’s digital presence from scratch, defining its tone, identity, and marketing strategy; created original social media content focusing on AI tools, automation, and digital innovation; launched campaigns and built influencer partnerships.

Marketing Intern at Ignite Film Marketing

November 30, 2022 - October 12, 2025

Assisted in planning and promoting short film and media campaigns across digital platforms. Contributed to visuals and storytelling, created engaging posts, behind-the-scenes content, and promotional teasers. Supported video editing and creative direction to align content with campaign narratives.

Assistant Marketing & Campaign Planner at Ignite Film Marketing

September 20, 2024 - October 12, 2025

Assisted in planning and promoting short film and media campaigns across digital platforms. Contributed visuals to storytelling, creating engaging posts, behind-the-scenes content, and promotional teasers. Supported video editing and creative direction to align content with campaign narratives.

Social Media Strategist & Influencer Outreach at Independent / Client Campaigns

October 1, 2024 - Present

Built and maintained influencer partnerships; conducted outreach to macro and mega influencers; secured collaborations; communicated with clients to establish and maintain partnerships; coordinated PR and influencer lists; developed content calendars and campaign strategies.

Marketing Intern at Ignite Film Marketing

January 1, 2023 - January 1, 2023

Assisted in planning and promoting film and media campaigns across digital platforms; contributed to visuals storytelling, engaging posts, and behind-the-scenes content; supported influencer outreach and campaign analysis.

Social Media Strategist / Campaign Coordinator at Independent Freelance / Startups

May 1, 2025 - May 1, 2025

Built the startup’s digital presence from scratch, defined its tone, identity, and marketing strategy. Created original social media and web content focused on AI tools and automation; designed launch campaigns and coordinated influencer partnerships; analyzed engagement data and iterated strategies for growth and conversions.

Marketing & Campaigns Coordinator at Clients (Freelance)

November 1, 2022 - November 1, 2022

Conducted outreach to macro and mega influencers; secured collaborations; communicated directly with clients to establish and maintain partnerships; built and maintained PR and influencer lists; managed outreach and collaboration processes.

Content and Campaign Manager at Independent / Multi-client

September 1, 2024 - September 1, 2024

Assisted in planning and promoting short film and media campaigns across digital platforms; contributed visuals for storytelling; created engaging posts; behind-the-scenes content; supported video editing and creative direction to align content with campaign narratives.

Social Media Strategy Developer at Self-employed / Freelance

December 31, 2025 - December 31, 2025

Developed social media strategies, advertising campaigns, and email marketing for clients; built influencer outreach and collaboration networks; created content strategies, edited videos, and coordinated with partners to drive engagement.