2-paragraph first-person bio, friendly tone

Meseret Gashaye

5.0 (1 review)

2-paragraph first-person bio, friendly tone

Available to hire

2-paragraph first-person bio, friendly tone

Language

English
Fluent
Amharic
Fluent

Work Experience

Online Business Manager (OBM) at Freelance
April 1, 2021 - Present
Led and coordinated a 7-person remote team, maintaining a 95% on-time delivery rate using ClickUp and Google Workspace. Improved operational efficiency by 20% through workflow optimization, documentation, and CRM process improvements.
Email Marketing & Digital Marketing Specialist at Freelance
April 1, 2021 - Present
Delivered 40% revenue growth within 6 months by building and optimizing email campaigns and automations using Klaviyo, MailerLite, Keap, and Mailchimp. Increased opens to 25%+ and CTR to 3% through segmentation, personalization, A/B testing, and content optimization. Built high-impact automations, including welcome, abandoned cart, post-purchase, and re-engagement flows, improving retention and lifetime value. Reduced marketing costs by 10% through workflow automation, list hygiene, and deliverability best practices. Managed email calendars, reporting, and cross-functional coordination across multiple client accounts.
Digital Marketing Specialist at Freelance
July 1, 2020 - March 1, 2021
Improved email operations by 40% and achieved a 5% CTR through segmentation and content optimization in Mailchimp. Reduced marketing costs by 10% through automated campaigns and targeted messaging. Built high-impact automations including welcome, cart abandonment, post-purchase, and re-engagement flows, improving retention and lifetime value.
Digital Marketing Apprentice at Acadium
December 1, 2019 - May 1, 2020
● Supported social media and LinkedIn lead generation initiatives, contributing to 30% follower growth and improved engagement. ● Assisted with WordPress content updates and basic SEO improvements.

Education

Bachelor's Degree in Marketing Management at Addis Ababa University
September 1, 2003 - August 1, 2006

Qualifications

Klaviyo Product Certification
January 1, 2026 - April 15, 2026
Data Analytics Fundamentals - Udacity
January 1, 2025 - April 15, 2026
Keap CRM & Automation Certifications (Advanced Automation, Lifecycle Automation, Deliverability, Tags, Broadcasts)
January 1, 2024 - April 15, 2026
Digital Marketing Apprenticeship - Academy
January 1, 2020 - April 15, 2026
fundamentals of Digital Marketing - Google Digital Skills
January 1, 2019 - April 15, 2026

Industry Experience

Professional Services, Software & Internet, Media & Entertainment
    Shopify Welcome Flow - Klaviyo Email Automation Sample

    Designed and created a sample e-commerce welcome flow using Klaviyo for a skincare-focused Shopify brand.

    Project included:
    • 3-email automated welcome sequence
    • customer onboarding flow structure
    • email copywriting and layout
    • conversion-focused CTA placement
    • simple ecommerce lifecycle email strategy

    Tools used:
    Klaviyo, Canva

    Focus areas:
    • welcome flow automation
    • customer engagement
    • email marketing support
    • ecommerce onboarding experience

    Email Automation in MailerLite

    Created a MailerLite email automation system to deliver a lead magnet and promote services. Set up a signup form integration, automated welcome email delivering the resource, and a follow-up sequence to nurture leads and introduce core services. Included segmentation to separate leads from engaged subscribers and optimized messaging for conversions. The system helps turn cold subscribers into warm leads by guiding them from lead magnet download to service awareness and inquiry.

    Lead Generation Funnel

    Designed and built a beginner-focused lead generation funnel for aspiring remote Executive Assistants.

    Project included:
    • Landing page creation in MailerLite
    • Lead magnet design in Canva
    • Automated email sequence setup
    • Beginner-focused messaging and CTA structure
    • Funnel organization and subscriber workflow

    Tools used:
    MailerLite, Canva, Google Drive

    Project Management with Trello

    I help businesses stay organized and on track using Trello. I create clear boards, manage tasks, and streamline workflows so teams can work smoothly and meet deadlines. Whether you need setup, ongoing management, or team training, I make project management easy and efficient.

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