Delivered 40% revenue growth within 6 months by building and optimizing email campaigns and automations using Klaviyo, MailerLite, Keap, and Mailchimp. Increased opens to 25%+ and CTR to 3% through segmentation, personalization, A/B testing, and content optimization. Built high-impact automations, including welcome, abandoned cart, post-purchase, and re-engagement flows, improving retention and lifetime value. Reduced marketing costs by 10% through workflow automation, list hygiene, and deliverability best practices. Managed email calendars, reporting, and cross-functional coordination across multiple client accounts.

Online Business Manager (OBM) at Freelance

April 1, 2021 - Present

Led and coordinated a 7-person remote team, maintaining a 95% on-time delivery rate using ClickUp and Google Workspace. Improved operational efficiency by 20% through workflow optimization, documentation, and CRM process improvements.

Digital Marketing Specialist at Freelance

July 1, 2020 - March 1, 2021

Improved email operations by 40% and achieved a 5% CTR through segmentation and content optimization in Mailchimp. Reduced marketing costs by 10% through automated campaigns and targeted messaging. Built high-impact automations including welcome, cart abandonment, post-purchase, and re-engagement flows, improving retention and lifetime value.

Digital Marketing Apprentice at Acadium

December 1, 2019 - May 1, 2020

● Supported social media and LinkedIn lead generation initiatives, contributing to 30% follower growth and improved engagement. ● Assisted with WordPress content updates and basic SEO improvements.