I’m Meseret Gashaye, a performance-focused email and digital marketing professional with 5+ years of experience driving revenue through lifecycle automation, segmentation, and optimization. I build and improve email campaigns and automated flows that help businesses grow while maintaining strong engagement, using tools like Klaviyo, MailerLite, Keap, and Mailchimp. Across my freelance experience, I’ve delivered significant results such as ~40% revenue growth in six months, 25%+ open rates, improved CTR through A/B testing and personalization, and reduced marketing costs through better workflow automation and deliverability best practices. I also support lead generation and CRM process improvements, coordinating reporting and cross-functional work to ensure campaigns perform end to end.…

Meseret Gashaye

5.0 (1 review)

I’m Meseret Gashaye, a performance-focused email and digital marketing professional with 5+ years of experience driving revenue through lifecycle automation, segmentation, and optimization. I build and improve email campaigns and automated flows that help businesses grow while maintaining strong engagement, using tools like Klaviyo, MailerLite, Keap, and Mailchimp. Across my freelance experience, I’ve delivered significant results such as ~40% revenue growth in six months, 25%+ open rates, improved CTR through A/B testing and personalization, and reduced marketing costs through better workflow automation and deliverability best practices. I also support lead generation and CRM process improvements, coordinating reporting and cross-functional work to ensure campaigns perform end to end.…

Available to hire

I’m Meseret Gashaye, a performance-focused email and digital marketing professional with 5+ years of experience driving revenue through lifecycle automation, segmentation, and optimization. I build and improve email campaigns and automated flows that help businesses grow while maintaining strong engagement, using tools like Klaviyo, MailerLite, Keap, and Mailchimp.

Across my freelance experience, I’ve delivered significant results such as ~40% revenue growth in six months, 25%+ open rates, improved CTR through A/B testing and personalization, and reduced marketing costs through better workflow automation and deliverability best practices. I also support lead generation and CRM process improvements, coordinating reporting and cross-functional work to ensure campaigns perform end to end.

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Skills

Experience Level

Canva
Expert
CRM
Expert
Email Marketing
Expert
Klaviyo
Expert
Mailchimp
Expert
WordPress
Intermediate
Data Visualization
Beginner
SEO
Beginner

Language

English
Fluent
Amharic
Fluent

Work Experience

Email Marketing Specialist at Freelance
April 1, 2023 - Present
● Delivered 40% revenue growth within 6 months by building and optimizing email campaigns and automations using Klaviyo, MailerLite, Keap, and Mailchimp. ● Increased open rates to 25%+ and CTR to 3% through segmentation, personalization, A/B testing, and content optimization. ● Built high-impact automations, including welcome, abandoned cart, post-purchase, and re-engagement flows, improving retention and lifetime value. ● Reduced marketing costs by 10% through workflow automation, list hygiene, and deliverability best practices. ● Managed email calendars, reporting, and cross-functional coordination across multiple client accounts.
Online Business Manager (OBM) at Freelance
April 1, 2022 - July 1, 2023
Led and coordinated a 7-person remote team, maintaining a 95% on-time delivery rate using ClickUp and Google Workspace. Improved operational efficiency by ~20% through workflow optimization, documentation, and CRM process improvements.
Lead Generation Strategist at Freelance
May 1, 2021 - March 1, 2022
● Generated 20+ qualified sales calls per month through targeted outreach and CRM-driven lead tracking. ● Expanded the client base by 50% in 6 months via multi-channel lead generation campaigns.
Digital Marketing Specialist at Furlough
July 1, 2020 - March 1, 2021
Improved email open rates by ~40% and achieved ~5% CTR through segmentation and content optimization using Mailchimp. Reduced marketing costs by ~10% by automating campaigns and using targeted messaging.
Digital Marketing Apprentice at Acadium
December 1, 2019 - May 1, 2020
● Supported social media and LinkedIn lead generation initiatives, contributing to 30% follower growth and improved engagement. ● Assisted with WordPress content updates and basic SEO improvements.

Education

Bachelor's Degree in Marketing Management at Addis Ababa University
September 1, 2003 - August 1, 2006

Qualifications

Klaviyo Practitioner Certificate
January 29, 2026 - January 29, 2028
Klaviyo Academy
Data Analysis Fundamentals
February 24, 2025 - February 28, 2030
Udacity
Keap CRM & Automation Certifications (Advanced Automation, Lifecycle Automation, Deliverability, Tags, Broadcasts)
August 30, 2024 - August 30, 2030
Keap Academy
Digital Marketing Apprenticeship
December 11, 2021 - December 11, 2030
Acadium
Fundamentals of Digital Marketing
May 21, 2019 - May 21, 2030
Google Digital Skills

Industry Experience

Professional Services, Education
    Shopify Welcome Flow - Klaviyo Email Automation Sample

    Designed and created a sample e-commerce welcome flow using Klaviyo for a skincare-focused Shopify brand.

    Project included:
    • 3-email automated welcome sequence
    • customer onboarding flow structure
    • email copywriting and layout
    • conversion-focused CTA placement
    • simple ecommerce lifecycle email strategy

    Tools used:
    Klaviyo, Canva

    Focus areas:
    • welcome flow automation
    • customer engagement
    • email marketing support
    • ecommerce onboarding experience

    Email Automation in MailerLite

    Created a MailerLite email automation system to deliver a lead magnet and promote services. Set up a signup form integration, automated welcome email delivering the resource, and a follow-up sequence to nurture leads and introduce core services. Included segmentation to separate leads from engaged subscribers and optimized messaging for conversions. The system helps turn cold subscribers into warm leads by guiding them from lead magnet download to service awareness and inquiry.

    Lead Generation Funnel

    Designed and built a beginner-focused lead generation funnel for aspiring remote Executive Assistants.

    Project included:
    • Landing page creation in MailerLite
    • Lead magnet design in Canva
    • Automated email sequence setup
    • Beginner-focused messaging and CTA structure
    • Funnel organization and subscriber workflow

    Tools used:
    MailerLite, Canva, Google Drive

    Project Management with Trello
    I help businesses stay organized and on track using Trello. I create clear boards, manage tasks, and streamline workflows so teams can work smoothly and meet deadlines. Whether you need setup, ongoing management, or team training, I make project management easy and efficient.…

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