I’m Angela Campbell, a strategic copywriter, storyteller, and employee engagement champion who helps organizations craft internal and external messaging that drives engagement, supports change initiatives, and strengthens brand alignment. Since 2021, I’ve served as Content Producer at ScanSource in Greenville, South Carolina, collaborating across IT, Marketing, Sales, and HR to streamline communications, elevate leadership messaging, and boost brand consistency. I restructured the company podcast to grow listenership and strengthen executive thought leadership, and I led targeted SEO efforts that expanded our digital reach. Earlier in my career, I earned recognition as an award-winning reporter and best-selling author, contributing to parenting and pets publications under Gannett and covering entertainment and lifestyle for Static Media. I’m proficient across Adobe Creative Cloud, CMS platforms, and SEO, and I enjoy helping nonprofits and businesses translate complex ideas into clear, authentic content that resonates with employees and stakeholders.

Angela Campbell

I’m Angela Campbell, a strategic copywriter, storyteller, and employee engagement champion who helps organizations craft internal and external messaging that drives engagement, supports change initiatives, and strengthens brand alignment. Since 2021, I’ve served as Content Producer at ScanSource in Greenville, South Carolina, collaborating across IT, Marketing, Sales, and HR to streamline communications, elevate leadership messaging, and boost brand consistency. I restructured the company podcast to grow listenership and strengthen executive thought leadership, and I led targeted SEO efforts that expanded our digital reach. Earlier in my career, I earned recognition as an award-winning reporter and best-selling author, contributing to parenting and pets publications under Gannett and covering entertainment and lifestyle for Static Media. I’m proficient across Adobe Creative Cloud, CMS platforms, and SEO, and I enjoy helping nonprofits and businesses translate complex ideas into clear, authentic content that resonates with employees and stakeholders.

Available to hire

I’m Angela Campbell, a strategic copywriter, storyteller, and employee engagement champion who helps organizations craft internal and external messaging that drives engagement, supports change initiatives, and strengthens brand alignment. Since 2021, I’ve served as Content Producer at ScanSource in Greenville, South Carolina, collaborating across IT, Marketing, Sales, and HR to streamline communications, elevate leadership messaging, and boost brand consistency. I restructured the company podcast to grow listenership and strengthen executive thought leadership, and I led targeted SEO efforts that expanded our digital reach.

Earlier in my career, I earned recognition as an award-winning reporter and best-selling author, contributing to parenting and pets publications under Gannett and covering entertainment and lifestyle for Static Media. I’m proficient across Adobe Creative Cloud, CMS platforms, and SEO, and I enjoy helping nonprofits and businesses translate complex ideas into clear, authentic content that resonates with employees and stakeholders.

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Language

English
Fluent

Work Experience

Content Producer at ScanSource
January 1, 2021 - Present
Created internal and external communications supporting strategic initiatives and leadership messaging. Collaborated cross-functionally with IT, Marketing, Product, and HR to align communications. Optimized content for email, intranet, social media, and executive presentations. Managed editorial calendars and project workflows to meet business goals and deadlines.
Freelance Writer at Static Media
December 31, 2023 - August 23, 2025
Published articles on entertainment, celebrity culture, and lifestyle topics for Looper and The List. Met tight deadlines for breaking news while ensuring accuracy and SEO optimization.
Technical Writer at Techtronic Industries Power Equipment, Inc.
December 31, 2019 - August 23, 2025
Produced and edited user manuals for Ryobi, Ridgid, and Milwaukee power tools. Simplified complex processes into clear, step-by-step instructions suitable for users.
Content Writer at Vivial (formerly LocalVox)
December 31, 2020 - August 23, 2025
Wrote optimized website content and blog posts for clients across sectors including healthcare, finance, and hospitality. Tailored tone and voice to meet client brand guidelines and audience demographics.
Editor – Upstate Parent | Communications Specialist | Digital Producer at The Greenville News (a Gannett newspaper)
December 31, 2019 - August 23, 2025
Managed editorial team and assigned features. Edited and maintained online content on parenting, pets, and lifestyle topics. Produced branded content and original photography and video for stories and advertising campaigns.
Associate Managing Editor, Lifestyle Editor, Business Editor, Staff Writer at Easley Publications, LLC.
December 31, 2003 - August 23, 2025
Wrote and edited lifestyle and business content. Handled page layout and print production. Supervised print production and contributed to graphic design efforts.
Content Producer at ScanSource
January 1, 2021 - November 26, 2025
Copywriter for corporate communications, product marketing, and employee engagement. Spearheaded internal and external communications that elevated leadership messaging and supported high-visibility company initiatives, driving stronger employee engagement and brand consistency. Partnered cross-functionally with IT, Marketing, Sales, and HR to streamline communication workflows, ensuring clarity and alignment across diverse audiences. Restructured the company podcast, achieving a 17% increase in listenership within two months and strengthening executive thought leadership. Implemented a targeted SEO strategy that boosted web traffic by nearly 20% in the first two months, expanding digital reach and audience engagement. Optimized content for multi-channel distribution (email, intranet, social media, executive presentations), maximizing impact and repurposing assets for broader visibility. Managed fast-paced editorial calendars and project workflows, consistently meeting strategic goals
Freelance Writer at Static Media
January 1, 2023 - January 1, 2023
Published articles on entertainment, celebrity culture, and lifestyle for Looper and The List. Met tight deadlines for breaking news while ensuring journalistic accuracy and SEO optimization.
Technical Writer at Techtronic Industries Power Equipment, Inc.
January 1, 2019 - January 1, 2019
Created and edited user manuals for Ryobi, Ridgid, and Milwaukee power tools. Simplified complex processes into clear, step-by-step language.
Content Writer at Vivial (formerly LocalVox)
January 1, 2020 - January 1, 2020
Wrote optimized website content and blog posts for businesses in healthcare, finance, hospitality, and more. Customized tone and voice based on client brand guidelines and target demographics.
Editor – Upstate Parent | Communications Specialist | Digital Producer at The Greenville News
January 1, 2019 - January 1, 2019
Managed editorial team, assigned and edited features, maintained online content. Reported on parenting topics, pet content, and lifestyle stories. Produced branded content for advertisers, including social posts, print inserts, and web articles. Captured original photography and video for feature stories and campaigns.
Associate Managing Editor, Lifestyle Editor, Business Editor, Staff Writer at Easley Publications, LLC.
January 1, 2003 - January 1, 2003
Wrote and edited lifestyle and business content, handled page layout and production. Supervised print production and contributed to graphic design.

Education

Bachelor's degree at The University of South Carolina, College of Journalism and Mass Communications
January 1, 1993 - January 1, 1997

Qualifications

Ongoing training on social media and digital engagement
January 1, 2014 - December 31, 2016

Industry Experience

Media & Entertainment, Non-Profit Organization, Manufacturing, Financial Services, Healthcare, Professional Services, Education, Software & Internet