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I’m a senior social media and influencer manager with 8+ years of agency, in-house and freelance experience across ecommerce, beauty, retail, home improvement, and hospitality. I specialise in building data-driven social media campaigns, influencer partnerships, and compelling content that grows brands and drives revenue. I’ve led cross-functional teams, scaled organic growth, and delivered multi-million impression campaigns for high-profile clients. I’m passionate about turning insights into creative, trend-led strategies and fostering collaborative partnerships to deliver measurable results.…I’m a senior social media and influencer manager with 8+ years of agency, in-house and freelance experience across ecommerce, beauty, retail, home improvement, and hospitality. I specialise in building data-driven social media campaigns, influencer partnerships, and compelling content that grows brands and drives revenue. I’ve led cross-functional teams, scaled organic growth, and delivered multi-million impression campaigns for high-profile clients. I’m passionate about turning insights into creative, trend-led strategies and fostering collaborative partnerships to deliver measurable results.

Mairi Hale

Social Media Manager, Influencer Marketing Manager, Content Creator, +5

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I’m a senior social media and influencer manager with 8+ years of agency, in-house and freelance experience across ecommerce, beauty, retail, home improvement, and hospitality. I specialise in building data-driven social media campaigns, influencer partnerships, and compelling content that grows brands and drives revenue. I’ve led cross-functional teams, scaled organic growth, and delivered multi-million impression campaigns for high-profile clients. I’m passionate about turning insights into creative, trend-led strategies and fostering collaborative partnerships to deliver measurable results.…I’m a senior social media and influencer manager with 8+ years of agency, in-house and freelance experience across ecommerce, beauty, retail, home improvement, and hospitality. I specialise in building data-driven social media campaigns, influencer partnerships, and compelling content that grows brands and drives revenue. I’ve led cross-functional teams, scaled organic growth, and delivered multi-million impression campaigns for high-profile clients. I’m passionate about turning insights into creative, trend-led strategies and fostering collaborative partnerships to deliver measurable results.

Available to hire

I’m a senior social media and influencer manager with 8+ years of agency, in-house and freelance experience across ecommerce, beauty, retail, home improvement, and hospitality. I specialise in building data-driven social media campaigns, influencer partnerships, and compelling content that grows brands and drives revenue.

I’ve led cross-functional teams, scaled organic growth, and delivered multi-million impression campaigns for high-profile clients. I’m passionate about turning insights into creative, trend-led strategies and fostering collaborative partnerships to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Social Media & Influencer Manager at Brazen

May 1, 2024 - March 1, 2025

Led on high-profile client accounts including Wren Kitchens, Greene King, Pet’s Choice, Butlin’s, QD Group and Nanna Tate; managed strategy, delivery and end-to-end client relationships; planned and executed influencer campaigns; delivered 3.2M organic views in two months for Wren Kitchens; improved audience growth, video views and impressions; managed content calendars, budgets and reporting; supervised social executives.

Senior Social Media Manager at One Agency Media

March 1, 2025 - Present

Own end-to-end social strategy, content and performance across multiple high-growth brands; managed up to 6 accounts concurrently; secured Kérastase via organic social pitch; developed 2025 organic and influencer strategy across Pinterest, YouTube, TikTok and Instagram; scaled cross-platform performance for Scare City Experience and led influencer recommendations; built clearer workflows and reporting; mentored junior team members.

Senior Email & Social Media Manager at Hello Earth Agency

August 1, 2020 - November 1, 2022

Supported purpose-driven brands with digital marketing, from ad copy for Google Ads & Paid Social to automated email journeys; led a small team to ensure brand-aligned creative assets; increased ROAS for key clients and pioneered UGC-style content for social channels.

Marketing Assistant at Roberts Bakery

May 1, 2019 - September 1, 2019

Reported to Brand Manager; analyzed data for B2B storytelling; coordinated PR events, risk assessments and press materials; collaborated with sales to develop pitching decks for NPD and campaigns to major retailers.

Digital Marketing Assistant at Amplifon

May 1, 2016 - September 1, 2018

Introduced CMS/digital platforms (Yext, Sysomos & Trust Pilot); supported website builds with SEO-optimised copy; contributed to website build readiness for 2019 launch.

Email Marketing Manager at BeFibre Ltd

November 1, 2022 - May 1, 2024

Increased annual web sales via optimized email channel performance; delivered +378% deliverability; managed end-to-end email, SMS and telesales campaigns; led CRM vendor selection; trained in PPC, Paid Social, GA4 and Klaviyo.

Freelance Social Media Manager at Empowered By Ashley & RepTail

July 1, 2023 - May 1, 2024

Strategically planned and executed cross-channel content for two e-commerce brands; delivered 1.4M organic reach and follower growth; developed disruptive content and influencer collaborations; managed budgets and reporting; provided consultancy for founders with insights and trends.