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I’m a freelance Social Media & Marketing Strategist working with international brands across tech, lifestyle, fashion, wellness, and Web3. I help organizations turn their ideas into impactful digital storytelling, measurable brand growth, and meaningful community engagement. My work combines creativity, structure, and strategy — bridging the gap between marketing, communications, and execution. Core Expertise: Social Media Strategy & Management – Platform strategies, editorial calendars, storytelling concepts, content briefing, and publication management across LinkedIn, Instagram, TikTok, X, and YouTube. Content Creation & Copywriting – Writing platform-specific copy for campaigns, ads, and organic posts; developing tone of voice and narrative consistency across all touchpoints. Campaign Planning & Execution – Coordinating integrated marketing campaigns from concept to rollout, including performance tracking, KPI reports, and optimization. PR & Communications – Drafting press releases, crafting founder or spokesperson quotes, managing media outreach, and aligning communication strategies with brand positioning. Event Marketing & Management – Developing event concepts, managing speaker and partner communications, coordinating on-site coverage, and creating social amplification strategies before, during, and after events. Project Management – Overseeing multi-stakeholder projects, aligning creative, technical, and marketing teams, managing budgets, timelines, and deliverables. Community & Influencer Management – Building and maintaining authentic online communities, identifying and managing influencer collaborations, and fostering brand advocacy. Paid & Performance Marketing – Planning and optimizing paid social campaigns, managing budgets, creating performance dashboards, and interpreting analytics to guide creative direction. Strategic Consulting – Defining brand positioning, messaging frameworks, and storytelling strategies that connect long-term business goals with daily marketing activities. I work across industries including Technology & AI, Lifestyle, Fashion, Jewelry, Wellness, FMCG, Web3, and Events, offering a holistic approach that merges creative storytelling, data-driven insights, and strategic execution. My goal is to help brands communicate with purpose, consistency, and emotional resonance — creating content that not only captures attention but builds lasting connection.…I’m a freelance Social Media & Marketing Strategist working with international brands across tech, lifestyle, fashion, wellness, and Web3. I help organizations turn their ideas into impactful digital storytelling, measurable brand growth, and meaningful community engagement. My work combines creativity, structure, and strategy — bridging the gap between marketing, communications, and execution. Core Expertise: Social Media Strategy & Management – Platform strategies, editorial calendars, storytelling concepts, content briefing, and publication management across LinkedIn, Instagram, TikTok, X, and YouTube. Content Creation & Copywriting – Writing platform-specific copy for campaigns, ads, and organic posts; developing tone of voice and narrative consistency across all touchpoints. Campaign Planning & Execution – Coordinating integrated marketing campaigns from concept to rollout, including performance tracking, KPI reports, and optimization. PR & Communications – Drafting press releases, crafting founder or spokesperson quotes, managing media outreach, and aligning communication strategies with brand positioning. Event Marketing & Management – Developing event concepts, managing speaker and partner communications, coordinating on-site coverage, and creating social amplification strategies before, during, and after events. Project Management – Overseeing multi-stakeholder projects, aligning creative, technical, and marketing teams, managing budgets, timelines, and deliverables. Community & Influencer Management – Building and maintaining authentic online communities, identifying and managing influencer collaborations, and fostering brand advocacy. Paid & Performance Marketing – Planning and optimizing paid social campaigns, managing budgets, creating performance dashboards, and interpreting analytics to guide creative direction. Strategic Consulting – Defining brand positioning, messaging frameworks, and storytelling strategies that connect long-term business goals with daily marketing activities. I work across industries including Technology & AI, Lifestyle, Fashion, Jewelry, Wellness, FMCG, Web3, and Events, offering a holistic approach that merges creative storytelling, data-driven insights, and strategic execution. My goal is to help brands communicate with purpose, consistency, and emotional resonance — creating content that not only captures attention but builds lasting connection.

Mia Charlotte Kaluza

Social Media Manager, Brand Strategist, Marketing Strategist, +7

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I’m a freelance Social Media & Marketing Strategist working with international brands across tech, lifestyle, fashion, wellness, and Web3. I help organizations turn their ideas into impactful digital storytelling, measurable brand growth, and meaningful community engagement. My work combines creativity, structure, and strategy — bridging the gap between marketing, communications, and execution. Core Expertise: Social Media Strategy & Management – Platform strategies, editorial calendars, storytelling concepts, content briefing, and publication management across LinkedIn, Instagram, TikTok, X, and YouTube. Content Creation & Copywriting – Writing platform-specific copy for campaigns, ads, and organic posts; developing tone of voice and narrative consistency across all touchpoints. Campaign Planning & Execution – Coordinating integrated marketing campaigns from concept to rollout, including performance tracking, KPI reports, and optimization. PR & Communications – Drafting press releases, crafting founder or spokesperson quotes, managing media outreach, and aligning communication strategies with brand positioning. Event Marketing & Management – Developing event concepts, managing speaker and partner communications, coordinating on-site coverage, and creating social amplification strategies before, during, and after events. Project Management – Overseeing multi-stakeholder projects, aligning creative, technical, and marketing teams, managing budgets, timelines, and deliverables. Community & Influencer Management – Building and maintaining authentic online communities, identifying and managing influencer collaborations, and fostering brand advocacy. Paid & Performance Marketing – Planning and optimizing paid social campaigns, managing budgets, creating performance dashboards, and interpreting analytics to guide creative direction. Strategic Consulting – Defining brand positioning, messaging frameworks, and storytelling strategies that connect long-term business goals with daily marketing activities. I work across industries including Technology & AI, Lifestyle, Fashion, Jewelry, Wellness, FMCG, Web3, and Events, offering a holistic approach that merges creative storytelling, data-driven insights, and strategic execution. My goal is to help brands communicate with purpose, consistency, and emotional resonance — creating content that not only captures attention but builds lasting connection.…I’m a freelance Social Media & Marketing Strategist working with international brands across tech, lifestyle, fashion, wellness, and Web3. I help organizations turn their ideas into impactful digital storytelling, measurable brand growth, and meaningful community engagement. My work combines creativity, structure, and strategy — bridging the gap between marketing, communications, and execution. Core Expertise: Social Media Strategy & Management – Platform strategies, editorial calendars, storytelling concepts, content briefing, and publication management across LinkedIn, Instagram, TikTok, X, and YouTube. Content Creation & Copywriting – Writing platform-specific copy for campaigns, ads, and organic posts; developing tone of voice and narrative consistency across all touchpoints. Campaign Planning & Execution – Coordinating integrated marketing campaigns from concept to rollout, including performance tracking, KPI reports, and optimization. PR & Communications – Drafting press releases, crafting founder or spokesperson quotes, managing media outreach, and aligning communication strategies with brand positioning. Event Marketing & Management – Developing event concepts, managing speaker and partner communications, coordinating on-site coverage, and creating social amplification strategies before, during, and after events. Project Management – Overseeing multi-stakeholder projects, aligning creative, technical, and marketing teams, managing budgets, timelines, and deliverables. Community & Influencer Management – Building and maintaining authentic online communities, identifying and managing influencer collaborations, and fostering brand advocacy. Paid & Performance Marketing – Planning and optimizing paid social campaigns, managing budgets, creating performance dashboards, and interpreting analytics to guide creative direction. Strategic Consulting – Defining brand positioning, messaging frameworks, and storytelling strategies that connect long-term business goals with daily marketing activities. I work across industries including Technology & AI, Lifestyle, Fashion, Jewelry, Wellness, FMCG, Web3, and Events, offering a holistic approach that merges creative storytelling, data-driven insights, and strategic execution. My goal is to help brands communicate with purpose, consistency, and emotional resonance — creating content that not only captures attention but builds lasting connection.

Available to hire

I’m a freelance Social Media & Marketing Strategist working with international brands across tech, lifestyle, fashion, wellness, and Web3. I help organizations turn their ideas into impactful digital storytelling, measurable brand growth, and meaningful community engagement.
My work combines creativity, structure, and strategy — bridging the gap between marketing, communications, and execution.
Core Expertise:
Social Media Strategy & Management – Platform strategies, editorial calendars, storytelling concepts, content briefing, and publication management across LinkedIn, Instagram, TikTok, X, and YouTube.
Content Creation & Copywriting – Writing platform-specific copy for campaigns, ads, and organic posts; developing tone of voice and narrative consistency across all touchpoints.
Campaign Planning & Execution – Coordinating integrated marketing campaigns from concept to rollout, including performance tracking, KPI reports, and optimization.
PR & Communications – Drafting press releases, crafting founder or spokesperson quotes, managing media outreach, and aligning communication strategies with brand positioning.
Event Marketing & Management – Developing event concepts, managing speaker and partner communications, coordinating on-site coverage, and creating social amplification strategies before, during, and after events.
Project Management – Overseeing multi-stakeholder projects, aligning creative, technical, and marketing teams, managing budgets, timelines, and deliverables.
Community & Influencer Management – Building and maintaining authentic online communities, identifying and managing influencer collaborations, and fostering brand advocacy.
Paid & Performance Marketing – Planning and optimizing paid social campaigns, managing budgets, creating performance dashboards, and interpreting analytics to guide creative direction.
Strategic Consulting – Defining brand positioning, messaging frameworks, and storytelling strategies that connect long-term business goals with daily marketing activities.
I work across industries including Technology & AI, Lifestyle, Fashion, Jewelry, Wellness, FMCG, Web3, and Events, offering a holistic approach that merges creative storytelling, data-driven insights, and strategic execution.
My goal is to help brands communicate with purpose, consistency, and emotional resonance — creating content that not only captures attention but builds lasting connection.

Language

English

Fluent

Spanish; Castilian

Advanced

German

Fluent

Work Experience

Marketing & Social Media Lead at Google Cloud (DAC region)

January 1, 2021 - January 1, 2021

Led marketing and social media projects for Google Cloud executives across the DAC region; developed KPI-driven reporting (weighted engagement, ER%, impressions, clicks) to optimize campaigns; managed end-to-end marketing campaigns for pharma/healthcare clients; drove B2B lead generation and community engagement through social selling; executed data-driven loyalty campaigns for BMW, Amazon, Cartier; managed multi-market social media programs and newsletters; implemented CRM integrations and supported e-commerce initiatives.

Key Account Manager – Freelance at Social Media Freelance / Freelance Marketing

July 1, 2021 - July 1, 2021

Supported influencer collaborations, PR events, and Fashion Week campaigns; conducted channel audits, competitor analysis, and performance marketing campaigns (paid ads); coordinated with brands on UGC influencer marketing.

Influencer & Digital Content Creator at Instagram (Self-employed) / Karl Müchler Schule, Dortmund

January 1, 2023 - January 1, 2023

Freelance influencer and digital content creator producing Instagram content; collaborated with brands and educational institutions; built personal brand and produced visuals.