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I’m a creative problem solver, storyteller, and designer with a Bachelor of Communication Design (distinction) from Otago Polytechnic. As a freelance graphic designer, I help brands and individuals around the world bring big ideas to life through bold, meaningful design.
From brand identities to playful packaging and everything in between, I create visuals that connect and leave a lasting impression. On the side, I run a custom playing cards business, a fun passion project that combines my love for design and storytelling. Driven by curiosity and always learning, I thrive in positive, supportive environments and believe in enjoying life’s simple moments along the way.
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If Ponsonby had a new hotspot, this is how I’d brand it.
One of my favorite ways to get my creative juices flowing is through passion projects.
Last year, I became fixated on bar, restaurant, and cafe branding, so I decided to dream up my own concept for a bar and restaurant in Ponsonby.
I imagined a place where good food, great cocktails, and even better vibes come together, all wrapped in a visual identity inspired by modern 70s design. Think bold colors, playful typography, and hand drawn illustrations that feel warm, nostalgic, and full of personality!!!
The interior concept? Bold yellows, reds, and blues, with a modern twist of silk, terrazzo, and that carefree 70s poolside party feel.
This project was all about pushing my creative boundaries and exploring how branding can capture the spirit of a space before it even exists. From the logo and menus to coasters and signage, every detail was designed to tell a story and invite people in.
Passion projects like this keep me inspired and remind me why I love design, to create experiences that feel unique, memorable, and a little bit unexpected.
If you’re in Ponsonby (or just love a good design story), I’d love to hear what you think!
I created a bold, nautical inspired identity for this waterfront cafe, pairing a geometric sans-serif wordmark—where the “O” mirrors a life-ring with a fresh red-and-sky-blue palette. Playful hand-drawn icons of seagulls, oyster shells and folding café chairs bring Westhaven’s marina charm to menus, loyalty cards, cups and interior signage, tying every touchpoint back to the water’s edge.
sola’s debut swimwear collection draws inspiration from three iconic Mediterranean locales, Spain, Greece and Italy, translating each culture’s color, pattern and spirit into three striking triangle-top bikinis.
For this Perth-based mobile bar, I created a dynamic, versatile logo branding that moves with its audience. The custom “Roaming”-over-“Rhythm” wordmark (a rounded, friendly sans-serif) conveys motion and approachability, while a monoline mascot, part coffee cup, part cocktail glass, captures the day to night spirit. I rolled the identity out across van signage, takeaway cups, and packaging, ensuring every touchpoint feels cohesive and instantly recognizable on the road
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