Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a London-based social media manager with 7 years experience helping small businesses turn content into consistent growth, engagement, and sales. I handle everything from strategy and creative direction to filming, editing, and publishing, working with brands including Four Seasons, Shania Twain, Lily Vanilli, and more. Specialising in short-form video, I combine story-led editing with a strong commercial focus; creating content that feels authentic while still driving results, not just impressions. Recent results include generating 128K new followers for Lily Vanilli in under 11 months, and leading a pre-launch social strategy that saw Gina Restaurant fully booked for its first two months. I’m easy to work with, comfortable both independently and as part of a team, and fully equipped to manage shoots end-to-end. If you’re a busy founder or team juggling multiple priorities, I can take social media off your plate and make it work harder for your business. Currently available for new projects - feel free to get in touch.…I’m a London-based social media manager with 7 years experience helping small businesses turn content into consistent growth, engagement, and sales. I handle everything from strategy and creative direction to filming, editing, and publishing, working with brands including Four Seasons, Shania Twain, Lily Vanilli, and more. Specialising in short-form video, I combine story-led editing with a strong commercial focus; creating content that feels authentic while still driving results, not just impressions. Recent results include generating 128K new followers for Lily Vanilli in under 11 months, and leading a pre-launch social strategy that saw Gina Restaurant fully booked for its first two months. I’m easy to work with, comfortable both independently and as part of a team, and fully equipped to manage shoots end-to-end. If you’re a busy founder or team juggling multiple priorities, I can take social media off your plate and make it work harder for your business. Currently available for new projects - feel free to get in touch.

Mia John-Philip

Content Creator, Video Editor, Marketing Strategist, +7





I’m a London-based social media manager with 7 years experience helping small businesses turn content into consistent growth, engagement, and sales. I handle everything from strategy and creative direction to filming, editing, and publishing, working with brands including Four Seasons, Shania Twain, Lily Vanilli, and more. Specialising in short-form video, I combine story-led editing with a strong commercial focus; creating content that feels authentic while still driving results, not just impressions. Recent results include generating 128K new followers for Lily Vanilli in under 11 months, and leading a pre-launch social strategy that saw Gina Restaurant fully booked for its first two months. I’m easy to work with, comfortable both independently and as part of a team, and fully equipped to manage shoots end-to-end. If you’re a busy founder or team juggling multiple priorities, I can take social media off your plate and make it work harder for your business. Currently available for new projects - feel free to get in touch.…I’m a London-based social media manager with 7 years experience helping small businesses turn content into consistent growth, engagement, and sales. I handle everything from strategy and creative direction to filming, editing, and publishing, working with brands including Four Seasons, Shania Twain, Lily Vanilli, and more. Specialising in short-form video, I combine story-led editing with a strong commercial focus; creating content that feels authentic while still driving results, not just impressions. Recent results include generating 128K new followers for Lily Vanilli in under 11 months, and leading a pre-launch social strategy that saw Gina Restaurant fully booked for its first two months. I’m easy to work with, comfortable both independently and as part of a team, and fully equipped to manage shoots end-to-end. If you’re a busy founder or team juggling multiple priorities, I can take social media off your plate and make it work harder for your business. Currently available for new projects - feel free to get in touch.

Available to hire

I’m a London-based social media manager with 7 years experience helping small businesses turn content into consistent growth, engagement, and sales.

I handle everything from strategy and creative direction to filming, editing, and publishing, working with brands including Four Seasons, Shania Twain, Lily Vanilli, and more.

Specialising in short-form video, I combine story-led editing with a strong commercial focus; creating content that feels authentic while still driving results, not just impressions.

Recent results include generating 128K new followers for Lily Vanilli in under 11 months, and leading a pre-launch social strategy that saw Gina Restaurant fully booked for its first two months.

I’m easy to work with, comfortable both independently and as part of a team, and fully equipped to manage shoots end-to-end.

If you’re a busy founder or team juggling multiple priorities, I can take social media off your plate and make it work harder for your business.

Currently available for new projects - feel free to get in touch.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media Strategist & Creative Director at Freelance

April 1, 2024 - Present

Managed social media channels for brands from strategy to ideation and content creation. Achieved notable growth and engagement: 45% increase in Lily Vanilla’s Instagram followers in one year; created and managed content for accounts including L'Oreal, Nestlé, Durex & DAMAC; generated 110K followers during Eivør’s album campaign; ideated virtual TikTok videos for Shania Twain; led influencer collaborations for artists and venues.

Freelance Social Media Manager at Self-employed / Freelance

April 1, 2024 - Present

Managed social media channels for brands from strategy to ideation and content creation; built viral content and campaigns, establishing brand partnerships and growing engagement.

Social Media Strategist at Honeytrap Events

April 1, 2024 - Present

Managed paid and organic social media campaigns, resulting in tickets selling out within 5 days on average. Built and maintained relationships with micro-influencers, venues and sponsorship partners. Designed promotional videos, flyers and emails with an average open rate of 68%. Conducted market research by attending competitor events. Created and managed content for strategic accounts including L'Oreal, Nestlé, Durex and DAMAC. Drove 400 product reviews and 300 pieces of UGC for NYX Professional Makeup through community management. Recommended product improvements actioned by the product team and well received by users. Managed social accounts for charting artists including Pixies, Eivør, Katie Melua and more. Led a social media rollout and fan activations for Circa Waves contributing to their No.1 album on the Official Independent Charts. Generated 10K followers in just 3 weeks during Eivør's album campaign. Ideated viral TikTok videos for Shania Twain.

Social Media & Audience Executive at Honeytrap Events

June 1, 2022 - April 1, 2024

Led paid and organic social media campaigns, growing engagement and driving ticket sales; ideated content and cross-channel strategies; built relationships with micro-influencers, venues and sponsors; produced viral TikTok content; contributed to event marketing and brand initiatives.