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I’m a versatile graphic designer with 10+ years of experience shaping brands and visual stories across education, healthcare, fashion, tourism, and insurance. I blend brand identity, campaign design, and multi-platform visuals with both digital and traditional hand-drawn artistry, bringing warmth and character to my work.\n\nI’m driven by thoughtful storytelling, careful detail, and collaborative creativity that helps ideas feel clear, human, and memorable.…I’m a versatile graphic designer with 10+ years of experience shaping brands and visual stories across education, healthcare, fashion, tourism, and insurance. I blend brand identity, campaign design, and multi-platform visuals with both digital and traditional hand-drawn artistry, bringing warmth and character to my work.\n\nI’m driven by thoughtful storytelling, careful detail, and collaborative creativity that helps ideas feel clear, human, and memorable.

Miao Yu

Graphic Designer, Artworker, Designer, +3

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I’m a versatile graphic designer with 10+ years of experience shaping brands and visual stories across education, healthcare, fashion, tourism, and insurance. I blend brand identity, campaign design, and multi-platform visuals with both digital and traditional hand-drawn artistry, bringing warmth and character to my work.\n\nI’m driven by thoughtful storytelling, careful detail, and collaborative creativity that helps ideas feel clear, human, and memorable.…I’m a versatile graphic designer with 10+ years of experience shaping brands and visual stories across education, healthcare, fashion, tourism, and insurance. I blend brand identity, campaign design, and multi-platform visuals with both digital and traditional hand-drawn artistry, bringing warmth and character to my work.\n\nI’m driven by thoughtful storytelling, careful detail, and collaborative creativity that helps ideas feel clear, human, and memorable.

Available to hire

I’m a versatile graphic designer with 10+ years of experience shaping brands and visual stories across education, healthcare, fashion, tourism, and insurance. I blend brand identity, campaign design, and multi-platform visuals with both digital and traditional hand-drawn artistry, bringing warmth and character to my work.\n\nI’m driven by thoughtful storytelling, careful detail, and collaborative creativity that helps ideas feel clear, human, and memorable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Japanese

Beginner

Work Experience

Senior Integrated Designer at Inspired Education Group

May 1, 2023 - November 1, 2025

Led and supported junior and mid-level designers and freelancers, collaborating with senior designers to ensure design quality and efficiency. Redesigned visual guidelines for multiple brands, establishing a consistent design system. Contributed to rebranding projects, developed social media layouts, and produced integrated campaigns across banners, leaflets, billboards, and more. Created brochures, handbooks, an Icon Catalogue, branded templates, and a Photoshoot Guide to streamline partner materials.

Mid-Weight Designer at Health Unlimited

June 1, 2022 - November 1, 2022

Delivered creative assets for pharmaceutical, healthcare, and technology brands across print and digital. Designed social posts, leaflets, icons, banners, and PowerPoint templates; contributed to an interactive MHRA Annual Report and multilingual ITP materials, ensuring accessibility and language consistency.

Graphic Designer at Chinti and Parker

October 1, 2021 - June 1, 2022

Worked across digital, e-commerce, and marketing channels to strengthen brand presence. Designed mailers, updated the blog, lookbook, and event pages with Shopify and Zmags. Directed photo editing and color correction, guided product shoots, and produced cohesive social media image/video assets.

Designer at Trailfinders Design Studio

July 1, 2019 - October 1, 2021

Collaborated with departments to design templates and update content for 23 annual product brochures. Created multiple map styles and icons, and designed layouts for Trailfinders’ seasonal magazine.

Creative Designer at RGA Insurance Group

April 1, 2015 - July 1, 2019

Designed brand identities, guideline updates, and supporting graphics; produced a broad range of marketing collateral for B2B and B2C channels. Oversaw brand websites and contributed to UI design for Rentguard sites and mobile app. Created email templates and collaborated with the CEO on branding for Elanis Management, including brochures and 2D floor plans.

Education

Master of Arts (M.A.) in Communication Design at University of Southampton

January 1, 2010 - December 31, 2012

Bachelor of Arts (B.A.) in Graphic Art Design at University of Southampton

January 1, 2008 - December 31, 2010

Master of Arts (M.A.) at University of Southampton

January 1, 2010 - January 1, 2012

Bachelor of Arts (B.A.) at University of Southampton

January 1, 2008 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Healthcare, Travel & Hospitality, Financial Services, Media & Entertainment, Consumer Goods, Real Estate & Construction, Professional Services