I’m Maha Yarmani, a business development and marketing professional with over six years of experience driving revenue growth, pipeline management, and go-to-market execution for Web3, tech, and high-growth startups across Europe, MENA, and Africa. I’ve built and scaled partnerships—from reseller and OTC deals to global ambassador programs—while nurturing strong KOL and community networks to accelerate adoption. I’m fluent in English, Arabic, and French, and I thrive in cross-functional environments, coordinating marketing, product, and logistics to bring local GTM strategies to life at major Web3 events and on-the-ground activations. My passion is turning market insights into scalable growth, bold campaigns, and lasting partnerships that unlock new distribution channels.

I’m Maha Yarmani, a business development and marketing professional with over six years of experience driving revenue growth, pipeline management, and go-to-market execution for Web3, tech, and high-growth startups across Europe, MENA, and Africa. I’ve built and scaled partnerships—from reseller and OTC deals to global ambassador programs—while nurturing strong KOL and community networks to accelerate adoption. I’m fluent in English, Arabic, and French, and I thrive in cross-functional environments, coordinating marketing, product, and logistics to bring local GTM strategies to life at major Web3 events and on-the-ground activations. My passion is turning market insights into scalable growth, bold campaigns, and lasting partnerships that unlock new distribution channels.

Available to hire

I’m Maha Yarmani, a business development and marketing professional with over six years of experience driving revenue growth, pipeline management, and go-to-market execution for Web3, tech, and high-growth startups across Europe, MENA, and Africa. I’ve built and scaled partnerships—from reseller and OTC deals to global ambassador programs—while nurturing strong KOL and community networks to accelerate adoption.

I’m fluent in English, Arabic, and French, and I thrive in cross-functional environments, coordinating marketing, product, and logistics to bring local GTM strategies to life at major Web3 events and on-the-ground activations. My passion is turning market insights into scalable growth, bold campaigns, and lasting partnerships that unlock new distribution channels.

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Language

English
Fluent
Arabic
Fluent
French
Fluent

Work Experience

Business Development Manager at OneKey
May 1, 2025 - Present
Closed reseller, OTC, and co-branding partnerships across Europe and MENA; activated 20+ KOLs and media partners; briefed and tracked content performance to optimise conversions; built and maintained a CRM pipeline; represented OneKey at 5+ conferences and planned co-branded side events; collaborated cross-functionally to execute localised go-to-market strategies.
Business Development Manager at Socrates (Prediction & Trading App)
June 1, 2023 - April 1, 2025
Scaled X (Twitter) followers 3x in 2 weeks; built and managed a network of 100+ KOLs to amplify brand reach; launched a 1,000+ ambassador program; led a team of 5, implemented KPI tracking, and produced the monthly Web3Debates event; aligned product features with market needs to improve retention.
Freelance Marketing & BD Consultant at Multiple Clients incl. Albert Learning, Web3 Marketing Agency
November 1, 2022 - June 1, 2023
Managed end-to-end digital marketing campaigns for multiple clients; developed social media strategies, produced content, and executed paid acquisition; built CRM workflows and email marketing sequences; designed and A/B tested landing pages to improve conversions.
Digital Marketing Manager at Excellentia International Institute
September 1, 2019 - November 1, 2022
Founded and grew the branding agency within the company; achieved ~10% sales conversion on high-value services; grew Facebook following to 300k+ and YouTube to 5k+ subscribers; led the marketing team, managed events, and optimized performance.

Education

Master's in Marketing & Digital Communication at LUMSA University, Rome, Italy
January 11, 2030 - January 1, 2027
Master of Digital Marketing & Business Transformation at Rome Business School, Rome, Italy
January 1, 2024 - January 1, 2025
Bachelor of Business Administration at Tunis Business School, Tunisia
January 1, 2014 - January 1, 2019
Master's in Marketing & Digital Communication at LUMSA University
January 11, 2030 - January 1, 2027
Master of Digital Marketing & Business Transformation at Rome Business School
January 1, 2024 - January 1, 2025
Bachelor of Business Administration at Tunis Business School
January 1, 2014 - January 1, 2019

Qualifications

HubSpot Academy Content, Email & Social Media Marketing
January 1, 2019 - April 30, 2026
Google Digital Garage Fundamentals of Digital Marketing
January 1, 2023 - April 30, 2026
Soliya Advanced Facilitation & Media Production Training
May 1, 2018 - April 1, 2019
HubSpot Academy Content, Email & Social Media Marketing
January 11, 2030 - January 1, 2019
Google Digital Garage Fundamentals of Digital Marketing
January 11, 2030 - January 1, 2023
Soliya Advanced Facilitation & Media Production Training
May 1, 2018 - April 1, 2019

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education