MY

I’m Maha Yarmani, a business development and marketing professional with over six years of experience driving revenue growth, pipeline management, and go-to-market execution for Web3, tech, and high-growth startups…

About

I’m Maha Yarmani, a business development and marketing professional with over six years of experience driving revenue growth, pipeline management, and go-to-market execution for Web3, tech, and high-growth startups across Europe, MENA, and Africa. I’ve built and scaled partnerships—from reseller and OTC deals to global ambassador programs—while nurturing strong KOL and community networks to accelerate adoption.

I’m fluent in English, Arabic, and French, and I thrive in cross-functional environments, coordinating marketing, product, and logistics to bring local GTM strategies to life at major Web3 events and on-the-ground activations. My passion is turning market insights into scalable growth, bold campaigns, and lasting partnerships that unlock new distribution channels.

  • 7 years' experience
  • Joined April 2026

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Education

Work experience· 4 roles

Business Development Manager · OneKeyMay 2025 – Present · 1 yr 7 mos

Closed reseller, OTC, and co-branding partnerships across Europe and MENA; activated 20+ KOLs and media partners; briefed and tracked content performance to optimise conversions; built and maintained a CRM pipeline; represented OneKey at 5+ conferences and planned co-branded side events; collaborated cross-functionally to execute localised go-to-market strategies.

Business Development Manager · Socrates (Prediction & Trading App)Jun 2023 – Apr 2025 · 1 yr 11 mos

Scaled X (Twitter) followers 3x in 2 weeks; built and managed a network of 100+ KOLs to amplify brand reach; launched a 1,000+ ambassador program; led a team of 5, implemented KPI tracking, and produced the monthly Web3Debates event; aligned product features with market needs to improve retention.

Freelance Marketing & BD Consultant · Multiple Clients incl. Albert Learning, Web3 Marketing AgencyNov 2022 – Jun 2023 · 8 mos

Managed end-to-end digital marketing campaigns for multiple clients; developed social media strategies, produced content, and executed paid acquisition; built CRM workflows and email marketing sequences; designed and A/B tested landing pages to improve conversions.

Digital Marketing Manager · Excellentia International InstituteSep 2019 – Nov 2022 · 3 yrs 3 mos

Education· 6

Master's in Marketing & Digital Communication · LUMSA University, Rome, Italy2030 – 2027
Master of Digital Marketing & Business Transformation · Rome Business School, Rome, Italy2024 – 2025
Bachelor of Business Administration · Tunis Business School, Tunisia2014 – 2019
Master's in Marketing & Digital Communication · LUMSA University2030 – 2027

Certifications and awards· 6

HubSpot Academy Content, Email & Social Media Marketing2019 – 2026
Google Digital Garage Fundamentals of Digital Marketing2023 – 2026
Soliya Advanced Facilitation & Media Production Training2018 – 2019
HubSpot Academy Content, Email & Social Media Marketing2030 – 2019

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