Hi there! My name is Micah Gutweiler, and I am a communications and marketing professional who’s terrifically interested in building your marketing infrastructure, whether it’s taking an existing system and scaling, or creating something mind-blowing from the ground up.
I’ve been around a while, having been working in marketing and communications work for nearly 15 years. As a private employee, I built my foundation in both the nonprofit and healthcare world. But since going freelance over five years ago, I’ve been able to build upon that foundation by connecting with some incredible companies, be it running small ad campaigns for a small startup in rural Georgia or managing global marketing campaigns for enterprise-level corporations across multiple continents.
So, what do you get if you hire me? Well, here are the technical specs:
- Years of experience in both B2B and D2C marketing campaigns across all major platforms, with a particular emphasis on Meta and Google campaigns.
- Deep knowledge on identifying key brand selling points, audience targeting, keyword research, copywriting, and creative development.
- Wholistic, end-to-end marketing strategy, creative strategy, and funnel development.
– Management expertise for those of you in search of a fractional CMO or otherwise have teams that need direction.
– Platform-specific expertise, including GA4, Google Tag Manager, Shopify, Zapier, HubSpot, MailChimp, Pardot/Salesforce, and various other backend support software suites. I’ve worked pretty much with them all.
But more than that, by hiring me you get a true partner. I’m not into one-off gigs, nor am I a “set it and forget it” kind of marketer. I value partnerships with my clients, and prize communication and clear expectations above all else. I won’t try to drown you in jargon and buzzwords, and am as clear with my limitations as I am with my abilities. If things are going well, I’ll be sure to let you know. If things aren’t going well, you can be sure I won’t sugar coat things.
Bottom line: if you’re needing a reliable contractor who can help guide you in your digital marketing, then we should have a chat. I bet there’s a lot I can bring to the table to help your business grow.
Let’s talk!
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Managed a full team and built full marketing strategy for a trio of online and physical storefronts in the sporting goods niche. While the main focus was D2C direct customer fulfillment, there was also a B2B aspect by communicating with schools and colleges to outfit their teams. As CMO, I had direct oversight for all digital marketing (Google, Meta), email marketing, organic social media, and overall sales strategy.
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