Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a commercial artist and creative leader who uses design as a vehicle to spark authentic brand-consumer relationships. My work is rooted in strategic storytelling, visual systems, and team leadership—helping brands not just sell, but resonate. I specialize in building cohesive brand ecosystems across digital, print, and experiential touchpoints, empowering lifestyle and mission-driven brands to connect with people through meaningful, memorable experiences.…I’m a commercial artist and creative leader who uses design as a vehicle to spark authentic brand-consumer relationships. My work is rooted in strategic storytelling, visual systems, and team leadership—helping brands not just sell, but resonate. I specialize in building cohesive brand ecosystems across digital, print, and experiential touchpoints, empowering lifestyle and mission-driven brands to connect with people through meaningful, memorable experiences.

Michael Baker

Art Director, Creative Director, Brand Designer, +2





I’m a commercial artist and creative leader who uses design as a vehicle to spark authentic brand-consumer relationships. My work is rooted in strategic storytelling, visual systems, and team leadership—helping brands not just sell, but resonate. I specialize in building cohesive brand ecosystems across digital, print, and experiential touchpoints, empowering lifestyle and mission-driven brands to connect with people through meaningful, memorable experiences.…I’m a commercial artist and creative leader who uses design as a vehicle to spark authentic brand-consumer relationships. My work is rooted in strategic storytelling, visual systems, and team leadership—helping brands not just sell, but resonate. I specialize in building cohesive brand ecosystems across digital, print, and experiential touchpoints, empowering lifestyle and mission-driven brands to connect with people through meaningful, memorable experiences.

Available to hire

I’m a commercial artist and creative leader who uses design as a vehicle to spark authentic brand-consumer relationships. My work is rooted in strategic storytelling, visual systems, and team leadership—helping brands not just sell, but resonate.

I specialize in building cohesive brand ecosystems across digital, print, and experiential touchpoints, empowering lifestyle and mission-driven brands to connect with people through meaningful, memorable experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder / Creative Director at Baker’s Dozen Creative Agency

January 1, 2016 - Present

Internal creative agency for a workforce development nonprofit. Oversaw creative pipeline across video, print, and digital for national campaigns. Transformed complex workforce narratives into emotionally resonant, visually compelling stories. Managed a team of designers, videographers, and copywriters to deliver 15+ campaigns annually. Introduced brand governance tools that reduced asset revision cycles by 35%.

Creative Director at Work Wisdom

January 1, 2020 - December 31, 2021

Designed and taught undergraduate courses in typography, branding, and design thinking. Mentored 50+ students annually, integrating real-world client briefs into curriculum. Emphasized conceptual development, presentation skills, and design ethics.

Adjunct Graphic Design Instructor at Maryland Institute College of Art (MICA)

January 1, 2018 - December 31, 2019

Designed and taught undergraduate courses in typography, branding, and design thinking.

Graphic Design & Advertising Lead at Primitives by Kathy

January 1, 2012 - December 31, 2016

Directed visual identity for a national gift and home décor brand with $50M+ annual revenue. Led seasonal product campaigns, including photoshoots, packaging, and trade show experiences. Managed 4 junior designers and external vendors; improved creative turnaround time by 25%. Introduced a digital asset management system that streamlined cross-team collaboration.

Graphic Designer at Iron Global Advertising

January 1, 2010 - December 31, 2012

Contributed to design projects for advertising agency.