Hi, I’m Michael Costa, a Toronto-based video specialist who loves storytelling and turning ideas into engaging video content across ads, social, and campaigns. I partner with marketing teams to ideate, script, shoot, and edit high-quality videos that move audiences and support drip campaigns and site journeys. I’m extremely passionate about video production and how it plugs into broader content strategy. I enjoy collaborating with design and marketing to shape brand guidelines, deliver on tight deadlines, and continually refine content through metrics, feedback, and iteration.…

Michael Costa

PRO
5.0 (1 review)

Hi, I’m Michael Costa, a Toronto-based video specialist who loves storytelling and turning ideas into engaging video content across ads, social, and campaigns. I partner with marketing teams to ideate, script, shoot, and edit high-quality videos that move audiences and support drip campaigns and site journeys. I’m extremely passionate about video production and how it plugs into broader content strategy. I enjoy collaborating with design and marketing to shape brand guidelines, deliver on tight deadlines, and continually refine content through metrics, feedback, and iteration.…

Available to hire

Hi, I’m Michael Costa, a Toronto-based video specialist who loves storytelling and turning ideas into engaging video content across ads, social, and campaigns. I partner with marketing teams to ideate, script, shoot, and edit high-quality videos that move audiences and support drip campaigns and site journeys.

I’m extremely passionate about video production and how it plugs into broader content strategy. I enjoy collaborating with design and marketing to shape brand guidelines, deliver on tight deadlines, and continually refine content through metrics, feedback, and iteration.

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Language

English
Fluent

Work Experience

Video Specialist at Dibbly
April 1, 2025 - September 8, 2025
Ideate, pitch, and produce video ads for Google MAX and META; Create motion graphics and explainer videos to support drip campaigns and site journeys; Work with marketing manager to craft various CTAs for A/B testing; Review watch-time and click-through metrics to inform future ads, webinars, and tutorials.
Video Specialist at Bridgit
October 1, 2022 - September 8, 2025
Produced competitive and brand awareness ads for use on Google MAX and LinkedIn; Responsible for video repurposing of large-form content to use across social platforms; Collaborated with design and communications to align on brand guidelines; Managed content deadlines, subtasks, links, and feedback via Notion and Frame IO.
Videographer and Editor at Creative 7
September 1, 2019 - Present
Developed weekly social media videos in accordance with content calendars; Served as primary source for questions surrounding video setup, feedback, and ad requirements; Worked with agency reps to align on shoots, deadlines, and client vision.
Marketing Communications Manager at ATA (Advanced Test and Automation)
May 1, 2021 - September 8, 2025
Delivered comprehensive component testing solutions for OEMs and their suppliers; Managed and reported on website traffic and drip campaigns; Worked closely with sales to align on customer pain-points and to communicate leads; Defined customer personas to optimize email campaigns and craft targeted ads; Coordinated with agency contacts on sourcing email rentals, ad space, and performance metrics.
Video Specialist at Dib Bly
April 1, 2025 - September 11, 2025
Ideate, pitch, and produce video ads for Google MAX and META; create motion graphics and explain er videos to support drip campaigns and site journeys; work with marketing manager to craft various CTAs for A/B testing; review watch-time and click-through metrics to inform future ads, webinars, and tutorials.
Video Specialist at Bridgit
October 1, 2022 - September 11, 2025
Produced competitive and brand awareness ads for Google MAX and LinkedIn; repurposed large-form content for social platforms; collaborated with design and communications to align on brand guidelines; managed content deadlines, subtasks, links, and feedback via Notion and Frame IO.
Marketing Communications Manager at ATA
May 1, 2021 - September 11, 2025
Advanced Test and Automation (ATA) delivers comprehensive component testing solutions for OEMs and their suppliers; responsible for aligning on customer pain-points, crafting targeted ads, and coordinating email campaigns.
Video Specialist at Creative 7
September 1, 2019 - Present
Worked with agency teams to align on shoots, deadlines, and client vision; developed weekly social media videos in accordance with content calendars; served as primary resource for video setup, feedback, and requirements.

Education

Media Fundamentals at Sheridan College
January 1, 2013 - January 1, 2014
Media Fundamentals Certificate at Sheridan College
January 1, 2013 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    uniE608 Public Taste Test - Store Launch Campaign
    For "More Natas Please", Toronto’s Portuguese custard tart–specialized bakery, I produced a series of videos capturing real customers tasting our pastries for the first time. The project highlights authentic reactions, bringing our community closer to the flavor and tradition behind each pastel de nata. videoeditor videographer producer…
    uniE608 Targeted Campaign - Bridgit Bench vs Spreadsheets
    I created an animated ad for Bridgit featuring playful airport-style visuals and SFX. The piece compared outdated spreadsheets to Bridgit Bench’s modern software, highlighting its reliability and efficiency. The ad was designed to capture attention quickly through a targeted ad (New York) while reinforcing brand positioning with humor and clarity.…
    uniE608 Bridgit Bench vs Spreadsheets
    I produced and edited Bridgit Bench vs Spreadsheets, a video highlighting the advantages of Bridgit’s workforce planning software over traditional spreadsheets. The project combined clear storytelling with motion graphics to showcase product features in an engaging, easy-to-digest format. It served as a key awareness asset, helping position Bridgit Bench as a modern, more efficient alternative for contractors.…
    uniE608 My Video Reel
    My reel showcases over a decade of experience in video editing and production, from branded ads and social content to motion graphics and product overviews. You can view my portfolio here: https://www.twine.net/signin/nice-to-meet-you…