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I’m a data-driven Social Media & Content Strategist with 8+ years of experience growing engagement and building brand presence across sports, entertainment, and higher education. I excel at turning analytics into action—from strategy and content calendars to copywriting, creative development, and audience growth. I’ve delivered measurable results for top brands by crafting compelling campaigns, optimizing paid and organic social, and collaborating across teams to provide fans with engaging live experiences.…I’m a data-driven Social Media & Content Strategist with 8+ years of experience growing engagement and building brand presence across sports, entertainment, and higher education. I excel at turning analytics into action—from strategy and content calendars to copywriting, creative development, and audience growth. I’ve delivered measurable results for top brands by crafting compelling campaigns, optimizing paid and organic social, and collaborating across teams to provide fans with engaging live experiences.

Michael Silver

Social Media Manager, Content Strategist, Copywriter, +2

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I’m a data-driven Social Media & Content Strategist with 8+ years of experience growing engagement and building brand presence across sports, entertainment, and higher education. I excel at turning analytics into action—from strategy and content calendars to copywriting, creative development, and audience growth. I’ve delivered measurable results for top brands by crafting compelling campaigns, optimizing paid and organic social, and collaborating across teams to provide fans with engaging live experiences.…I’m a data-driven Social Media & Content Strategist with 8+ years of experience growing engagement and building brand presence across sports, entertainment, and higher education. I excel at turning analytics into action—from strategy and content calendars to copywriting, creative development, and audience growth. I’ve delivered measurable results for top brands by crafting compelling campaigns, optimizing paid and organic social, and collaborating across teams to provide fans with engaging live experiences.

Available to hire

I’m a data-driven Social Media & Content Strategist with 8+ years of experience growing engagement and building brand presence across sports, entertainment, and higher education. I excel at turning analytics into action—from strategy and content calendars to copywriting, creative development, and audience growth.

I’ve delivered measurable results for top brands by crafting compelling campaigns, optimizing paid and organic social, and collaborating across teams to provide fans with engaging live experiences.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Partner Success Coordinator at WMT Digital

March 1, 2024 - November 30, 2025

Manage digital content and partner platforms for collegiate and professional sports brands, ensuring real-time accuracy and audience engagement. Build and distribute push notifications; execute social media strategies for game-day activations and marketing campaigns. Provide technical support across front-end and back-end functions to maintain seamless performance. Design and publish in-game video and photo highlights using Mobile Page Builder to enhance the live fan experience.

Social Media Specialist at USC Dornsife College of Arts & Sciences

February 1, 2022 - February 29, 2024

Directed social strategy for Instagram, Twitter/X, Facebook, LinkedIn, YouTube for 5M+ followers. Developed content calendars, wrote copy, and coordinated cross-functional campaigns for tentpole events. Collaborated with designers and videographers to produce high-performing content for priority campaigns.

Social Media Manager (Sports & Music) at Complex Networks

May 1, 2020 - September 30, 2021

Increased follower growth by 43% YoY through data-driven engagement strategies and optimized content scheduling. Led multi-platform campaigns for editorial and branded content, ensuring alignment with audience insights and KPIs. Produced trending content for Complex Sports & Music verticals, driving engagement and shares to 7M+ followers.

Digital Researcher & Data Operator (NFL on FOX) at FOX Sports

August 1, 2019 - April 30, 2020

Delivered real-time analytics, game data, and highlight packages to support in-studio segments and on-air commentary. Edited and published live in-game updates, headlines, and alerts under strict deadlines while maintaining 100% accuracy.