Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Michael Asaad, a marketing analytics director specializing in multi-channel PPC across e-commerce, retail, and real estate. I turn data into growth by leveraging analytics tools to boost sales, reduce acquisition costs, and maximize return on ad spend. I also design automated reporting systems to streamline data analysis and speed up decision-making, and I have a proven track record of integrating CRM with digital advertising to improve lead quality. I'm passionate about strategic planning and data-driven marketing, and I enjoy staying ahead of industry trends and AI-driven insights to keep a strong market presence. I'm excited to contribute to brand growth in a cutting-edge, analytics-powered environment.…Hi, I'm Michael Asaad, a marketing analytics director specializing in multi-channel PPC across e-commerce, retail, and real estate. I turn data into growth by leveraging analytics tools to boost sales, reduce acquisition costs, and maximize return on ad spend. I also design automated reporting systems to streamline data analysis and speed up decision-making, and I have a proven track record of integrating CRM with digital advertising to improve lead quality. I'm passionate about strategic planning and data-driven marketing, and I enjoy staying ahead of industry trends and AI-driven insights to keep a strong market presence. I'm excited to contribute to brand growth in a cutting-edge, analytics-powered environment.

Michael Asaad

Marketer, Marketing Analyst, Digital Marketer, +4





Hi, I'm Michael Asaad, a marketing analytics director specializing in multi-channel PPC across e-commerce, retail, and real estate. I turn data into growth by leveraging analytics tools to boost sales, reduce acquisition costs, and maximize return on ad spend. I also design automated reporting systems to streamline data analysis and speed up decision-making, and I have a proven track record of integrating CRM with digital advertising to improve lead quality. I'm passionate about strategic planning and data-driven marketing, and I enjoy staying ahead of industry trends and AI-driven insights to keep a strong market presence. I'm excited to contribute to brand growth in a cutting-edge, analytics-powered environment.…Hi, I'm Michael Asaad, a marketing analytics director specializing in multi-channel PPC across e-commerce, retail, and real estate. I turn data into growth by leveraging analytics tools to boost sales, reduce acquisition costs, and maximize return on ad spend. I also design automated reporting systems to streamline data analysis and speed up decision-making, and I have a proven track record of integrating CRM with digital advertising to improve lead quality. I'm passionate about strategic planning and data-driven marketing, and I enjoy staying ahead of industry trends and AI-driven insights to keep a strong market presence. I'm excited to contribute to brand growth in a cutting-edge, analytics-powered environment.

Available to hire

Hi, I’m Michael Asaad, a marketing analytics director specializing in multi-channel PPC across e-commerce, retail, and real estate. I turn data into growth by leveraging analytics tools to boost sales, reduce acquisition costs, and maximize return on ad spend. I also design automated reporting systems to streamline data analysis and speed up decision-making, and I have a proven track record of integrating CRM with digital advertising to improve lead quality.

I’m passionate about strategic planning and data-driven marketing, and I enjoy staying ahead of industry trends and AI-driven insights to keep a strong market presence. I’m excited to contribute to brand growth in a cutting-edge, analytics-powered environment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

Work Experience

Marketing Analytics Director at Reef Holding Company

July 1, 2024 - Present

Implemented data-driven growth techniques by leveraging analytics tools to track customer behavior and sales trends; optimized digital initiatives by evaluating website traffic and ad effectiveness, improving CTR by 30% and reducing non-converting traffic by 76%. Refined customer segmentation by demographics to enable personalized ads that drive loyalty and lifetime value. Tracked and reported on KPIs such as transaction efficiency, CAC, and retention metrics, providing actionable recommendations for continuous improvement. Strengthened spending efficiency by reallocating budgets to high-performing channels, improving paid return metrics by 90% and reducing wasted spend by 20%. Kept up with industry trends and AI-driven insights to maintain a strong market presence.

PPC Specialist (Remote) at Business Factory

January 1, 2022 - July 1, 2023

Developed PPC plans across platforms to meet client goals; managed budgets by adjusting bids to maximize ROI; analyzed efficiency using key metrics and conducted continuous A/B testing, lowering CPA by 40%.

Google Ads Manager at Texonica

May 1, 2021 - November 1, 2021

Planned and executed Google Ads techniques across Search, Display, Shopping, and P-Max; conducted thorough keyword research; designed compelling copies and visuals; managed monthly budgets over $1M, improving paid media profitability by 17% in the US market; measured data using GA4 and Google Ads reporting to refine tactics.

Freelance Media Buyer at Various Clients (Freelance)

July 1, 2018 - April 1, 2021

Led comprehensive PPC initiatives for e-commerce clients, combining keyword optimization, targeted ad copy, dynamic retargeting, and advanced customer segmentation to achieve 35% YoY sales growth; reduced CPA by 20% and increased ROAS by 25%; designed automated reporting linking multiple data sources to Google Data Studio for actionable dashboards and integrated CRM to lift lead-to-sale conversion by 30%.

Freelance Media Buyer

July 1, 2018 - April 1, 2021

Led comprehensive PPC outlines for e-commerce clients, combining keyword optimization, targeted ad copy, and dynamic remarketing with advanced tactics for customer segmentation, resulting in a 35% year-over-year increase in sales. Implemented bid management and A/B testing to reduce CPA by 20%. Developed strategies to boost ROAS by 25% through strategic bidding and budget allocation, using real-time analytics for campaign adjustments. Designed and deployed automated reporting systems linking multiple data sources to Google Data Studio, creating dashboards that saved over 10 hours of manual work per week. Integrated CRM data for targeting high-quality leads, lifting lead-to-sale ratio by 30%. Optimized e-commerce product feeds using Google Merchant Center and ROI Hunter with dynamic remarketing to strengthen interactions and conversions. Conducted competitor analysis with Semrush and SpyFu to sharpen brand positioning and keyword/ad performance. Implemented AI-driven automation tools fo