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I'm a Digital Marketing Manager with 7+ years of experience leading digital strategy, social media management, content production, and performance marketing for government, automotive, FMCG, and real estate organizations. I build end-to-end campaigns that blend creative storytelling with data-driven optimization, delivering measurable results across awareness, engagement, conversions, and retention. I excel at designing full-funnel marketing programs, coordinating cross-functional teams, and leveraging AI-enhanced workflows to streamline content creation, campaign execution, and analytics. I thrive in fast-paced environments and enjoy turning insights into strategy that aligns with brand goals and business outcomes.…I'm a Digital Marketing Manager with 7+ years of experience leading digital strategy, social media management, content production, and performance marketing for government, automotive, FMCG, and real estate organizations. I build end-to-end campaigns that blend creative storytelling with data-driven optimization, delivering measurable results across awareness, engagement, conversions, and retention. I excel at designing full-funnel marketing programs, coordinating cross-functional teams, and leveraging AI-enhanced workflows to streamline content creation, campaign execution, and analytics. I thrive in fast-paced environments and enjoy turning insights into strategy that aligns with brand goals and business outcomes.

Michael George William

Digital Marketer, Content Creator, Social Media Manager, +2

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I'm a Digital Marketing Manager with 7+ years of experience leading digital strategy, social media management, content production, and performance marketing for government, automotive, FMCG, and real estate organizations. I build end-to-end campaigns that blend creative storytelling with data-driven optimization, delivering measurable results across awareness, engagement, conversions, and retention. I excel at designing full-funnel marketing programs, coordinating cross-functional teams, and leveraging AI-enhanced workflows to streamline content creation, campaign execution, and analytics. I thrive in fast-paced environments and enjoy turning insights into strategy that aligns with brand goals and business outcomes.…I'm a Digital Marketing Manager with 7+ years of experience leading digital strategy, social media management, content production, and performance marketing for government, automotive, FMCG, and real estate organizations. I build end-to-end campaigns that blend creative storytelling with data-driven optimization, delivering measurable results across awareness, engagement, conversions, and retention. I excel at designing full-funnel marketing programs, coordinating cross-functional teams, and leveraging AI-enhanced workflows to streamline content creation, campaign execution, and analytics. I thrive in fast-paced environments and enjoy turning insights into strategy that aligns with brand goals and business outcomes.

Available to hire

I’m a Digital Marketing Manager with 7+ years of experience leading digital strategy, social media management, content production, and performance marketing for government, automotive, FMCG, and real estate organizations. I build end-to-end campaigns that blend creative storytelling with data-driven optimization, delivering measurable results across awareness, engagement, conversions, and retention.

I excel at designing full-funnel marketing programs, coordinating cross-functional teams, and leveraging AI-enhanced workflows to streamline content creation, campaign execution, and analytics. I thrive in fast-paced environments and enjoy turning insights into strategy that aligns with brand goals and business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Arabic

Advanced

Work Experience

Digital Marketing Manager at ADin B

June 1, 2024 - Present

Lead end-to-end digital strategy across all platforms, ensuring platform hygiene and alignment with client objectives. Develop full-funnel marketing strategies across awareness, engagement, conversion, and retention on Meta, TikTok, LinkedIn, Google, and YouTube. Oversee content production workflow (scripting, briefing, filming, editing, publishing) and manage paid media execution and optimization to improve ROAS and reduce CPA through audience refinement and A/B testing. Build analytics dashboards and reporting frameworks to support data-driven decision making and strategic insights. Design and implement influencer strategies to support brand visibility and audience engagement. Ensure brand alignment and compliance across campaigns, assets, and communications. Manage lifecycle communications including push notifications and in-app messages.

Content Creator Lead & Consultant at Abou Ghaly Motors – Cairo

November 1, 2024 - November 1, 2025

Led content creation for more than 10 premium automotive brands, produced high-performing short-form video content for TikTok, Instagram Reels, and YouTube Shorts, and managed end-to-end production lifecycles. Coordinated third-party agencies and production crews for brand launches, activations, and influencer events. Re-purposed long-form footage into performance-driven short-form formats. Introduced AI tools to streamline content ideation, editing, and visual creation. Analyzed content performance and applied iterative improvements to boost retention, engagement, and benchmark performance.

Senior Brand & Communication Manager at Dubizle Group Egypt

January 1, 2024 - October 1, 2024

Developed and executed integrated marketing campaigns to drive brand awareness, engagement, and conversions across multiple channels. Built and maintained relationships with media outlets, journalists, and influencers to secure press coverage and amplify brand messaging through earned media channels. Delivered competitive analysis and audience insights to inform positioning and differentiation. Led communications activities for events, sponsorships, TV/digital/outdoor campaigns, ensuring alignment with brand objectives and messaging.

Senior Social Media Specialist at Dubizzle Group Egypt

March 1, 2022 - December 1, 2023

Increased engagement by 30% and community growth by 25% across social platforms through targeted content planning. Supported SEO/SEM and lifecycle marketing initiatives, boosting conversions by 39% and app engagement by 46%. Built and managed content calendars focusing on story-telling and data-driven optimization. Implemented media buying strategies across channels to optimize campaign performance and maximize ROI. Reduced CPA by 20% through campaign adjustments and optimized media delivery.

Senior Digital & Social Media Advisor at Nestlé Egypt

March 1, 2019 - March 1, 2022

Managed dashboards, reporting, and analytics to support regional digital teams in decision-making. Produced competitor, influencer, and audience insights for the Nescafé Middle East and KitKat Middle East brands. Managed paid media performance and campaign tracking, improving conversions by 25%. Prepared crisis mitigation and digital communications guidelines. Collaborated with brand and corporate teams to support product launches, campaigns, and regional rollouts.

Facilitator at Aspire Training Solutions

January 1, 2017 - January 1, 2019

Delivered facilitation and training services (2017–2019).

Examination Invigilator at British Council

January 1, 2016 - January 1, 2018

Supervised examinations and maintained exam integrity.

Customer Care Representative at Vodafone Egypt

January 1, 2014 - January 1, 2015

Handled customer inquiries, resolved issues, and supported service delivery.

Digital & Social Media Intern at Nestlé Egypt

January 1, 2018 - January 1, 2018

Gained exposure to digital and social media campaigns and reporting.