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I’m Michael Oluwaseyi Samuel, a results-driven Digital Marketing Strategist with 3+ years of experience leading B2B and B2C marketing initiatives for startups, government institutions, and consumer brands across Nigeria. I specialize in multi-channel digital marketing, including paid advertising (Meta Ads, Google Ads, TikTok Ads), social media management, content strategy, email marketing, lead generation, influencer partnerships, and performance marketing. I combine a strong analytical background (BSc in Microbiology) with creative execution to deliver measurable ROI and campaigns built on clear KPI frameworks. Beyond strategy, I manage end-to-end campaigns from brand positioning to conversion optimization, including WhatsApp Business commerce, influencer programs, and professional photography to strengthen visual assets. I hold a Digital Marketing Certification from TS Academy and Project Management Professional (PMP). I’m open to Digital Marketing, Social Media Management, and Brand Strategy roles in Lagos, Ibadan, or remote work.…I’m Michael Oluwaseyi Samuel, a results-driven Digital Marketing Strategist with 3+ years of experience leading B2B and B2C marketing initiatives for startups, government institutions, and consumer brands across Nigeria. I specialize in multi-channel digital marketing, including paid advertising (Meta Ads, Google Ads, TikTok Ads), social media management, content strategy, email marketing, lead generation, influencer partnerships, and performance marketing. I combine a strong analytical background (BSc in Microbiology) with creative execution to deliver measurable ROI and campaigns built on clear KPI frameworks. Beyond strategy, I manage end-to-end campaigns from brand positioning to conversion optimization, including WhatsApp Business commerce, influencer programs, and professional photography to strengthen visual assets. I hold a Digital Marketing Certification from TS Academy and Project Management Professional (PMP). I’m open to Digital Marketing, Social Media Management, and Brand Strategy roles in Lagos, Ibadan, or remote work.

Michael Oluwaseyi Samuel

Digital Marketer, Marketing Strategist, Growth Marketer, +4

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I’m Michael Oluwaseyi Samuel, a results-driven Digital Marketing Strategist with 3+ years of experience leading B2B and B2C marketing initiatives for startups, government institutions, and consumer brands across Nigeria. I specialize in multi-channel digital marketing, including paid advertising (Meta Ads, Google Ads, TikTok Ads), social media management, content strategy, email marketing, lead generation, influencer partnerships, and performance marketing. I combine a strong analytical background (BSc in Microbiology) with creative execution to deliver measurable ROI and campaigns built on clear KPI frameworks. Beyond strategy, I manage end-to-end campaigns from brand positioning to conversion optimization, including WhatsApp Business commerce, influencer programs, and professional photography to strengthen visual assets. I hold a Digital Marketing Certification from TS Academy and Project Management Professional (PMP). I’m open to Digital Marketing, Social Media Management, and Brand Strategy roles in Lagos, Ibadan, or remote work.…I’m Michael Oluwaseyi Samuel, a results-driven Digital Marketing Strategist with 3+ years of experience leading B2B and B2C marketing initiatives for startups, government institutions, and consumer brands across Nigeria. I specialize in multi-channel digital marketing, including paid advertising (Meta Ads, Google Ads, TikTok Ads), social media management, content strategy, email marketing, lead generation, influencer partnerships, and performance marketing. I combine a strong analytical background (BSc in Microbiology) with creative execution to deliver measurable ROI and campaigns built on clear KPI frameworks. Beyond strategy, I manage end-to-end campaigns from brand positioning to conversion optimization, including WhatsApp Business commerce, influencer programs, and professional photography to strengthen visual assets. I hold a Digital Marketing Certification from TS Academy and Project Management Professional (PMP). I’m open to Digital Marketing, Social Media Management, and Brand Strategy roles in Lagos, Ibadan, or remote work.

Available to hire

I’m Michael Oluwaseyi Samuel, a results-driven Digital Marketing Strategist with 3+ years of experience leading B2B and B2C marketing initiatives for startups, government institutions, and consumer brands across Nigeria. I specialize in multi-channel digital marketing, including paid advertising (Meta Ads, Google Ads, TikTok Ads), social media management, content strategy, email marketing, lead generation, influencer partnerships, and performance marketing. I combine a strong analytical background (BSc in Microbiology) with creative execution to deliver measurable ROI and campaigns built on clear KPI frameworks.

Beyond strategy, I manage end-to-end campaigns from brand positioning to conversion optimization, including WhatsApp Business commerce, influencer programs, and professional photography to strengthen visual assets. I hold a Digital Marketing Certification from TS Academy and Project Management Professional (PMP). I’m open to Digital Marketing, Social Media Management, and Brand Strategy roles in Lagos, Ibadan, or remote work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Social Media Manager at Kogi State Ministry of Education

January 1, 2023 - January 1, 2024

Managed and grew the ministry's official social media accounts across Facebook, Instagram, and Twitter/X — building consistent engagement through platform-appropriate content and a structured editorial calendar. Built monthly content calendars covering educational announcements, policy updates, events, and community engagement posts, ensuring regular and timely publication. Monitored social media analytics and produced monthly performance reports for leadership, tracking reach, engagement rate, and follower growth. Collaborated directly with the Director of Administration to communicate government education initiatives. Conceptualised and executed photo and video documentation of ministry events, programmes, and public-facing communications.

Freelance Digital Marketer & Marketing Strategist at Self-Employed

January 1, 2022 - Present

Developed comprehensive B2B and B2C marketing strategies for startup clients across fintech, fashion, and lifestyle — from brand positioning through to campaign execution and KPI review. Created end-to-end marketing plans covering audience segmentation, customer journey mapping, ad campaign briefs, channel strategy, and performance frameworks. Managed social media accounts for multiple brands, including content creation, caption writing, hashtag strategy, and community engagement. Delivered professional photography for clients including product shoots, event coverage, and personal branding sessions. Built a documented portfolio of real client work spanning a ₦500M pipeline fintech strategy, a full B2C fashion brand strategy, and a 60-day product launch campaign.

Freelance Digital Marketing Strategist at Independent Consultant

January 1, 2022 - Present

Developed comprehensive B2B and B2C digital marketing strategies for startup clients across fintech, fashion, and lifestyle sectors, including brand positioning, audience segmentation, channel strategy, paid advertising briefs, content calendars, email marketing sequences, influencer outreach, and performance reporting. Managed social media accounts for multiple brands, executed influencer programs, built WhatsApp Business commerce systems, and provided professional photography services to strengthen marketing assets.