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I am a fractional marketing executive with over 20 years of experience scaling B2B SaaS and enterprise tech companies from Series A through acquisition. Certified as a GTM Partners consultant, I utilize proven frameworks to help founders and CEOs eliminate random acts of marketing and build predictable revenue engines. Known for quickly diagnosing GTM gaps, aligning leadership, and executing strategy across demand gen, ABM, PLG, partner marketing, and RevOps, I excel in driving clarity and confidence in technical and regulated markets including data platforms, analytics, cybersecurity, and GRC. Throughout my career, I have led high-impact marketing teams, delivered growth strategies that significantly increased ARR and pipeline, and developed scalable GTM frameworks. I am passionate about creating alignment between executive leadership and marketing functions to fuel sustainable business growth in fast-paced SaaS environments.…I am a fractional marketing executive with over 20 years of experience scaling B2B SaaS and enterprise tech companies from Series A through acquisition. Certified as a GTM Partners consultant, I utilize proven frameworks to help founders and CEOs eliminate random acts of marketing and build predictable revenue engines. Known for quickly diagnosing GTM gaps, aligning leadership, and executing strategy across demand gen, ABM, PLG, partner marketing, and RevOps, I excel in driving clarity and confidence in technical and regulated markets including data platforms, analytics, cybersecurity, and GRC. Throughout my career, I have led high-impact marketing teams, delivered growth strategies that significantly increased ARR and pipeline, and developed scalable GTM frameworks. I am passionate about creating alignment between executive leadership and marketing functions to fuel sustainable business growth in fast-paced SaaS environments.

Michele Reister

Fractional CMO, Marketing Strategist, Marketing Consultant, +4

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I am a fractional marketing executive with over 20 years of experience scaling B2B SaaS and enterprise tech companies from Series A through acquisition. Certified as a GTM Partners consultant, I utilize proven frameworks to help founders and CEOs eliminate random acts of marketing and build predictable revenue engines. Known for quickly diagnosing GTM gaps, aligning leadership, and executing strategy across demand gen, ABM, PLG, partner marketing, and RevOps, I excel in driving clarity and confidence in technical and regulated markets including data platforms, analytics, cybersecurity, and GRC. Throughout my career, I have led high-impact marketing teams, delivered growth strategies that significantly increased ARR and pipeline, and developed scalable GTM frameworks. I am passionate about creating alignment between executive leadership and marketing functions to fuel sustainable business growth in fast-paced SaaS environments.…I am a fractional marketing executive with over 20 years of experience scaling B2B SaaS and enterprise tech companies from Series A through acquisition. Certified as a GTM Partners consultant, I utilize proven frameworks to help founders and CEOs eliminate random acts of marketing and build predictable revenue engines. Known for quickly diagnosing GTM gaps, aligning leadership, and executing strategy across demand gen, ABM, PLG, partner marketing, and RevOps, I excel in driving clarity and confidence in technical and regulated markets including data platforms, analytics, cybersecurity, and GRC. Throughout my career, I have led high-impact marketing teams, delivered growth strategies that significantly increased ARR and pipeline, and developed scalable GTM frameworks. I am passionate about creating alignment between executive leadership and marketing functions to fuel sustainable business growth in fast-paced SaaS environments.

Available to hire

I am a fractional marketing executive with over 20 years of experience scaling B2B SaaS and enterprise tech companies from Series A through acquisition. Certified as a GTM Partners consultant, I utilize proven frameworks to help founders and CEOs eliminate random acts of marketing and build predictable revenue engines. Known for quickly diagnosing GTM gaps, aligning leadership, and executing strategy across demand gen, ABM, PLG, partner marketing, and RevOps, I excel in driving clarity and confidence in technical and regulated markets including data platforms, analytics, cybersecurity, and GRC.

Throughout my career, I have led high-impact marketing teams, delivered growth strategies that significantly increased ARR and pipeline, and developed scalable GTM frameworks. I am passionate about creating alignment between executive leadership and marketing functions to fuel sustainable business growth in fast-paced SaaS environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

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Intermediate

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Work Experience

Certified Go-To-Market Consultant / Fractional CMO at GTM Partners

January 1, 2025 - Present

Deliver the GTM Operating System (GTM OS), a framework diagnosing and solving the 15 most common GTM challenges faced by startups and scale-ups. Lead GTM assessments and transformation workshops with executive teams to interpret results, align leaders, and prioritize initiatives for predictable growth. Advise across eight GTM OS pillars, helping SaaS companies eliminate undefined marketing efforts and build scalable GTM engines.

Vice President, Marketing at Security Compliance Automation SaaS

January 1, 2025 - August 26, 2025

Led global marketing strategy for a fast-growing compliance startup reporting to CEO and serving on executive team. Contributed to $55M Series B fundraising via GTM leadership and strategy validation. Built a complete GTM engine acting as strategist and executor across all marketing functions. Scaled remote global team from 5 to 10 across product marketing, demand gen, field marketing, brand, BDRs, and RevOps. Refined product positioning and messaging to differentiate in competitive GRC market. Awarded 2024 Google Cloud Partner Marketing All-Star for data-driven campaign excellence. Generated 72% of new ARR pipeline via AI-enhanced ABM and demand gen. Grew ARR 75% and pipeline 118% while maintaining CAC payback under 11 months. Launched first ABM program and revamped paid media strategy achieving significant site traffic, new visitor growth, and MQL growth. Conducted executive workshops with partners achieving 20% conversion rate to pipeline.

Vice President, Global Marketing at StreamSets

January 1, 2024 - August 26, 2025

Led GTM strategy through €2.13B IBM acquisition, ensuring team stability and sustained 3.5x ARR growth. Scaled global marketing supporting international expansion across NA, EMEA, and APAC. Grew team from 7 to 24, establishing Partner, ABM, and Customer Marketing functions. Expanded global field marketing aligned with regional pipeline goals and sales leadership. Built comprehensive sales enablement infrastructure including battle cards, persona decks, messaging frameworks, campaign guides, and content playbooks. Developed and launched executive-focused messaging and content enabling a top-down, bottom-up GTM approach aligned with C-level priorities. Results included launching self-service PLG motion generating 48% of MQAs and boosting opportunity conversion from 3.8% to 7%. Implemented multitouch attribution model lifting MQA-to-Opportunity conversion from 3.8% to 7% in two quarters, deployed targeted ABM programs doubling pipeline, secured Gartner Magic Quadrant placement through s

Vice President, Marketing at Zaloni

January 1, 2021 - August 26, 2025

Held executive leadership across marketing, sales development, customer education, and documentation. Partnered with executive team and bankers on CIM and data room prep to support 2021 Truist acquisition. Built and aligned global teams across demand gen, product marketing, content, brand, business development, documentation, and customer education. Introduced PLG motion featuring self-guided free trial. Contributed to Truist acquisition via strategic positioning and competitive differentiation. Launched first ABM and BDR programs delivering 2.5x pipeline increase. Developed AWS, Microsoft, Snowflake, MongoDB alliances; earned MongoDB Technology Partner of the Year 2021. Integrated customer education and marketing boosting NPS +21 points and reducing churn. Expanded market visibility with 65% share of voice lift and 210% growth in media coverage.

Marketing Communications Manager at Sensus

January 1, 2019 - August 26, 2025

Defined GTM strategy for IoT analytics SaaS supporting utility data monitoring platform. Launched competitor takeover campaign exceeding digital nurture sales targets by 30%. Initiated influencer program adding 7,000 net ICP leads within six months.

Director, Content at Informa

January 1, 2018 - August 26, 2025

Grew Data Center World revenue by 37% through strategic content and event marketing.

Global Event Marketing Manager at Red Hat

January 1, 2017 - August 26, 2025

Directed flagship Red Hat Summit, global trade show, and virtual event strategy for enterprise open-source solutions.

Senior Marketing Specialist at SAS

January 1, 2016 - August 26, 2025

Led global integrated customer campaigns and product marketing for SAS training and certification. Managed large-scale user conferences in US and Europe.

Various Progressive Marketing Roles at Tecan, Nokia, Hewlett-Packard

January 1, 2004 - August 26, 2025

Held progressive marketing positions contributing to early career growth and skills development.