Michelle Tomassi

Managed the marketing department during a strategic transition from a traditional door-to-door sales model to a digital-first B2B approach; Implemented lead generation strategies through paid media campaigns, created segmented audiences, analyzed campaign performance, adjusted strategies, and managed the marketing budget to maximize ROI; Directed the production of content and graphic/digital design materials for social media, blog, website, and print (folders, posters, event materials); Managed the planning and execution of business fairs and corporate events; Managed a team of five and reported directly to the CEO and directors.