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I’m Michelle, a bilingual (German–English) marketing and content freelancer based in Napa Valley, specializing in the wine industry. I currently work in social media management and photography for wineries and hospitality brands. Living in Napa gives me daily proximity to winemakers, vineyards, and industry trends. I bring a brand-first approach to social media, balancing storytelling, strategy, and consistency, with a deep appreciation for how wine is experienced, shared, and discussed across different markets and to different generations. My portfolio is linked here for your review: _Website not available. Sign in: https://www.twine.net/signup_ I also have German citizenship.…I’m Michelle, a bilingual (German–English) marketing and content freelancer based in Napa Valley, specializing in the wine industry. I currently work in social media management and photography for wineries and hospitality brands. Living in Napa gives me daily proximity to winemakers, vineyards, and industry trends. I bring a brand-first approach to social media, balancing storytelling, strategy, and consistency, with a deep appreciation for how wine is experienced, shared, and discussed across different markets and to different generations. My portfolio is linked here for your review: _Website not available. Sign in: https://www.twine.net/signup_ I also have German citizenship.

Michelle Ewart

Marketing Consultant, Content Creator, Social Media Manager

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I’m Michelle, a bilingual (German–English) marketing and content freelancer based in Napa Valley, specializing in the wine industry. I currently work in social media management and photography for wineries and hospitality brands. Living in Napa gives me daily proximity to winemakers, vineyards, and industry trends. I bring a brand-first approach to social media, balancing storytelling, strategy, and consistency, with a deep appreciation for how wine is experienced, shared, and discussed across different markets and to different generations. My portfolio is linked here for your review: _Website not available. Sign in: https://www.twine.net/signup_ I also have German citizenship.…I’m Michelle, a bilingual (German–English) marketing and content freelancer based in Napa Valley, specializing in the wine industry. I currently work in social media management and photography for wineries and hospitality brands. Living in Napa gives me daily proximity to winemakers, vineyards, and industry trends. I bring a brand-first approach to social media, balancing storytelling, strategy, and consistency, with a deep appreciation for how wine is experienced, shared, and discussed across different markets and to different generations. My portfolio is linked here for your review: _Website not available. Sign in: https://www.twine.net/signup_ I also have German citizenship.

Available to hire

I’m Michelle, a bilingual (German–English) marketing and content freelancer based in Napa Valley, specializing in the wine industry. I currently work in social media management and photography for wineries and hospitality brands.

Living in Napa gives me daily proximity to winemakers, vineyards, and industry trends. I bring a brand-first approach to social media, balancing storytelling, strategy, and consistency, with a deep appreciation for how wine is experienced, shared, and discussed across different markets and to different generations.

My portfolio is linked here for your review:
Website not available. Sign in: https://www.twine.net/signup

I also have German citizenship.

Skills

Branding

Copywriting

Email Design

Experience Level

Branding

Expert

Copywriting

Expert

Email Design

Expert

Language

English

Fluent

Work Experience

Owner / Marketing Consultant at ME Creative

August 1, 2015 - Present

Founded boutique marketing agency and increased agency revenue 10x over five years by expanding client base and service offerings in marketing and content strategy. Advised clients on strategic brand positioning, audience targeting, and digital presence to support long-term marketing goals. Built comprehensive content strategies across social media, web, and email to elevate engagement and tell meaningful brand stories. Provided professional photography services to assist with client brand storytelling. Led team of three full-time direct reports. Oversaw collaborations with PR firms, influencers, and agencies to scale marketing reach and ROI.

Head of Social Media at Delicato Family Vineyards

September 1, 2016 - September 1, 2017

Led paid and organic social strategy across six major wine brands, overseeing creative direction, targeting, and media optimization. Managed agency partnerships and mentored external teams to ensure brand consistency and campaign success. Assisted on photo shoots. Delivered key insights and reporting to leadership, driving data-informed decisions and budget reallocations.