Available to hire
I’m Michelle Fernandes, a creative, detail-oriented Social Media Executive with about five years of experience.
I’m fueled by the thrill of transforming ideas into reality, creating compelling content that is on-brand, high-quality, and optimized for maximum impact. I combine creativity with sharp execution to build authentic connections between brands and communities.
Experience Level
Expert
Intermediate
Language
English
Fluent
Work Experience
Social Media Executive at Cult.fit
May 9, 2023 - November 1, 2025- Plan, develop, and implement compelling social media campaigns that align with business goals and resonate with target audiences across all the social media platforms- Instagram, Linkedin, Twitter along with being the owner of the calender and posted content to engage an 1.2 M audience on Instagram
- Manage comprehensive social media calendars to ensure consistent and engaging content across platforms.
- Conduct in-depth analysis of customer expectations based on their past social media activity to create effective social media campaigns.
- Create compelling content or work with content developers to ensure that all social media content is high-quality, on-brand, and optimized for maximum impact.
- Define Key Performance Indicators (KPIs) for social media campaigns to track performance and measure success.
- Ensure all social media channels are updated with high-quality and engaging content that reflects the brand's tone and values.
- Co-ordinate with the various teams- copywriters, designers, production team for seamless workflow.
- Monitor and analyze campaign performance data to continuously refine and improve social media strategies.
Social Media Executive at Cult.fit
May 1, 2023 - November 24, 2025Sustained release of content to all social media communities, basic pre-aligned content framework, and GTMs as planned on platforms like Instagram (for brand page and sub-brand pages). Ownership of budget management and media optimisation.
Social Media Manager at Mind Tales Consulting
November 1, 2022 - November 1, 2022Developed and implemented social media campaigns; proofread and reviewed content; tracked social media metrics to determine audience growth rate, volume and reach; prepared monthly calendar to manage online content across multiple platforms (Instagram, LinkedIn, Facebook); engaged with target audience.
Education
Bachelor of Arts at Mount Carmel College
June 1, 2017 - May 31, 2020Bachelor of Arts at Mount Carmel College, Bengaluru
January 11, 2030 - November 24, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Intermediate
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