Michelle Green

Completely redesigned the company website, added six new pages, optimized and updated existing pages, and implemented a mobile-friendly version of the site. Monitored and increased the company’s SEO ranking and indexed all pages. Created and managed Google Ads, Analytics, Tag Manager, and Search Console. Managed the company’s social media presence to boost brand awareness and customer engagement. Designed a suite of digital marketing materials, including infographics, promotional videos, animated ads, emails, articles, website banners, Google Ads, press releases, and social posts. Wrote marketing materials such as newsletters, pamphlets, brochures, and flyers.

Solely responsible for the website including design and development of every application, feature, and page. Created and daily managed over 5,000 product pages and 300 landing pages. Regularly optimized and tested the site to maintain SEO best practices. Full stack development and integration with Shopify, NetSuite, and Celigo. Created marketing plans and promotions for digital, social, and email channels. CRM management, workflow creation, and product lifecycle planning. Google Ads creation and management, generating over $300,000 in profit in four months. Photo and video creation/editing using Photoshop, After Effects, and Premiere Pro.

Coordinated and ensured success of projects between HP executives and independent software vendors. Delegated tasks and acted as liaison to communicate contractual details and expectations. Arranged meetings, conference calls, and video chats for executives and vendors across multiple time zones, often with 100+ attendees. Identified opportunities for business growth through collaboration and prepared executive summaries and PowerPoint presentations.