Michelle Torres

Designed and implemented packaging solutions across Orchid, Biopure, and Maya brands. Produced layouts, illustrations, and 3D simulations used in buyer presentations that secured approvals from Dollar Tree and Target. Prepared production files and coordinated with factories through final approval. Evaluated physical samples for color, materials, and layout quality. Researched trends and competitors to create packaging with stronger shelf appeal and market differentiation. Oversaw design timelines, ensuring on-time, high-quality launches.

Designed and implemented packaging solutions across Orchid, Biopure, and Maya brands. Produced layouts, illustrations, and 3D simulations used in buyer presentations that secured approvals from Dollar Tree and Target. Prepared production files and coordinated with factories through final approval. Evaluated physical samples for color, materials, and layout quality. Researched trends and competitors to create packaging with stronger shelf appeal and market differentiation. Oversaw design timelines, ensuring on-time, high-quality launches.

Promoted from Senior Graphic Designer to Design Lead, managing a small creative team and overseeing project delivery. Redesigned websites for Litt and Agilità brands, collaborating with an external coding agency to deliver modern, user-friendly, brand-aligned interfaces. Coordinated design workflows across B2B and B2C campaigns, improving on-time delivery by 20%. Mentored junior designers, boosting overall design quality and team productivity. Created and launched multi-channel digital assets for social media, e-commerce, and paid ads. Produced HTML newsletters (VTEX platform). Created motion graphics and video content for online campaigns. Conducted user research (NPS, heatmaps, usability tests) to identify pain points and guide UX improvements.