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I’m a strategic and creative communications leader specializing in building visibility for hospitality, entertainment, nonprofits, and lifestyle brands. I’ve secured national and regional media coverage, led integrated campaigns, and steered influencer and social media strategies to drive growth and engagement. I’m passionate about crafting compelling stories and translating business goals into omnichannel communications that resonate with diverse audiences. Based in Las Vegas, I partner with cross-functional teams to deliver measurable results, memorable experiences, and sustainable brand momentum through thoughtful strategy, storytelling, and collaborative leadership.…I’m a strategic and creative communications leader specializing in building visibility for hospitality, entertainment, nonprofits, and lifestyle brands. I’ve secured national and regional media coverage, led integrated campaigns, and steered influencer and social media strategies to drive growth and engagement. I’m passionate about crafting compelling stories and translating business goals into omnichannel communications that resonate with diverse audiences. Based in Las Vegas, I partner with cross-functional teams to deliver measurable results, memorable experiences, and sustainable brand momentum through thoughtful strategy, storytelling, and collaborative leadership.

Michelle Lynn Wilmoth

PRO

PR Freelancer, Content Creator, Copywriter, +2

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I’m a strategic and creative communications leader specializing in building visibility for hospitality, entertainment, nonprofits, and lifestyle brands. I’ve secured national and regional media coverage, led integrated campaigns, and steered influencer and social media strategies to drive growth and engagement. I’m passionate about crafting compelling stories and translating business goals into omnichannel communications that resonate with diverse audiences. Based in Las Vegas, I partner with cross-functional teams to deliver measurable results, memorable experiences, and sustainable brand momentum through thoughtful strategy, storytelling, and collaborative leadership.…I’m a strategic and creative communications leader specializing in building visibility for hospitality, entertainment, nonprofits, and lifestyle brands. I’ve secured national and regional media coverage, led integrated campaigns, and steered influencer and social media strategies to drive growth and engagement. I’m passionate about crafting compelling stories and translating business goals into omnichannel communications that resonate with diverse audiences. Based in Las Vegas, I partner with cross-functional teams to deliver measurable results, memorable experiences, and sustainable brand momentum through thoughtful strategy, storytelling, and collaborative leadership.

Available to hire

Las Vegas, United States

I’m a strategic and creative communications leader specializing in building visibility for hospitality, entertainment, nonprofits, and lifestyle brands. I’ve secured national and regional media coverage, led integrated campaigns, and steered influencer and social media strategies to drive growth and engagement. I’m passionate about crafting compelling stories and translating business goals into omnichannel communications that resonate with diverse audiences.

Based in Las Vegas, I partner with cross-functional teams to deliver measurable results, memorable experiences, and sustainable brand momentum through thoughtful strategy, storytelling, and collaborative leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Public Relations & Marketing Counsel at ROAR PR Group

January 1, 2024 - Present

Lead marketing, PR, and social media strategy for hospitality, entertainment, nonprofit, and retail clients, securing national, regional, and local media placements; develop integrated campaigns blending earned media, influencer partnerships, events, and social storytelling.

Marketing & PR Director at Buddy Valastro’s Restaurant Group / Carlo’s Bake Shop

January 1, 2022 - January 1, 2024

Directed marketing, PR, and advertising for five Las Vegas dining concepts; secured national press for new restaurant launches and celebrity chef Buddy Valastro; grew brands and chef social channels; produced high-profile events including restaurant openings and the 10th Anniversary celebration for A&E.

Account Director at PR Plus

January 1, 2013 - January 1, 2022

Led PR and social media campaigns for entertainment, nonprofit, and hospitality clients; secured placements in major outlets; oversaw a range of events; acted as an extension of in-house marketing teams for long-term strategies.

Senior Account Supervisor at Kirvin Doak Communications

January 1, 2011 - January 1, 2013

Spearheaded PR and event strategy for The Smith Center for the Performing Arts grand opening, Spiegelworld’s Absinthe, Jersey Boys, Phantom: The Las Vegas Spectacular, and Peepshow; executed large-scale media events with global press coverage.

Account Supervisor at Margie Korshak, Inc.

January 1, 2009 - January 1, 2011

Directed publicity for Broadway In Chicago productions, managed media for national talent, and strengthened community relations to boost ticket sales and visibility.