Michelle Lynn Wilmoth

Available to hire

I’m a strategic and creative communications leader specializing in building visibility for hospitality, entertainment, nonprofits, and lifestyle brands.

About

I’m a strategic and creative communications leader specializing in building visibility for hospitality, entertainment, nonprofits, and lifestyle brands. I’ve secured national and regional media coverage, led integrated campaigns, and steered influencer and social media strategies to drive growth and engagement. I’m passionate about crafting compelling stories and translating business goals into omnichannel communications that resonate with diverse audiences.

Based in Las Vegas, I partner with cross-functional teams to deliver measurable results, memorable experiences, and sustainable brand momentum through thoughtful strategy, storytelling, and collaborative leadership.

  • 17 years' experience
  • Joined January 2026

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Non-Profit Organization
  • Professional Services

Work experience· 5 roles

Public Relations & Marketing Counsel · ROAR PR GroupJan 2024 – Present · 2 yrs 11 mos

Lead marketing, PR, and social media strategy for hospitality, entertainment, nonprofit, and retail clients, securing national, regional, and local media placements; develop integrated campaigns blending earned media, influencer partnerships, events, and social storytelling.

Marketing & PR Director · Buddy Valastro’s Restaurant Group / Carlo’s Bake ShopJan 2022 – Jan 2024 · 2 yrs 1 mo

Directed marketing, PR, and advertising for five Las Vegas dining concepts; secured national press for new restaurant launches and celebrity chef Buddy Valastro; grew brands and chef social channels; produced high-profile events including restaurant openings and the 10th Anniversary celebration for A&E.

Account Director · PR PlusJan 2013 – Jan 2022 · 9 yrs 1 mo

Led PR and social media campaigns for entertainment, nonprofit, and hospitality clients; secured placements in major outlets; oversaw a range of events; acted as an extension of in-house marketing teams for long-term strategies.

Senior Account Supervisor · Kirvin Doak CommunicationsJan 2011 – Jan 2013 · 2 yrs 1 mo
Account Supervisor · Margie Korshak, Inc.Jan 2009 – Jan 2011 · 2 yrs 1 mo

Education

Bachelor of Arts in Communications (Media Studies), Allied Field in Popular Culture & Quantitative Research · DePaul University2030 – 2026

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