Available to hire
I am a driven digital marketer and PPC Specialist with a proven track record of delivering successful marketing campaigns, winning awards in the non-profit sector through awareness campaigns, and driving excellent sales numbers through innovative approaches to each section of the marketing mix. My experience covers a variety of areas including PPC, organic social, long, and short form content writing and operations management.
I enjoy working in diverse teams and have led a variety of campaigns, collaborating across departments to maximize performance and client success. I am passionate about leveraging data-driven strategies to achieve impactful results in digital marketing and social media management.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Intermediate
Russian
Beginner
Work Experience
PPC Executive at Lead Pronto
July 8, 2025 - July 9, 2025Delivered over 100,000 leads across sectors including solar panel, insulation, and windows industries by implementing market-leading Google Ads solutions. Managed over £200,000 average monthly ad spend and maintained low cost per acquisition while maximizing lead quality. Worked with major clients like Anglian Windows and UK Energy Services, focusing on lead generation strategies particularly in mortgage and DIY e-commerce sectors, achieving over £6 million in revenue with an 8x ROAS for a single client. Developed pitching documents, competitor analyses, fiscal management spreadsheets, and tracked KPIs across multiple digital channels. Managed LinkedIn Ads for clients and company branding, integrating paid social strategies with organic social media teams.
Campaign Executive at Scroll Stop Media Group
July 31, 2023 - July 9, 2025Delivered over 40 million impressions and more than £150,000 in sales via social media campaigns for clients including The Body Shop, Waldencast Brands, and Nike. Negotiated influencer pricing and conducted market research to align influencer partnerships with client values, especially for Nike. Managed paid social media channels like TikTok and Meta to enhance campaigns and brand reputation while producing organic Instagram content. Played a role in new business generation and sales outreach, produced campaign reports, and received an employee of the month award.
Communications Officer at English Speaking Board (International) Ltd.
February 14, 2022 - July 9, 2025Designed promotional marketing materials for new educational courses, generating thousands of impressions on social media platforms and the company website. Authored the quarterly newsletter, liaising with stakeholders to highlight company successes and engaging content creation.
Junior Content Producer at Hitch Marketing Ltd.
September 30, 2020 - November 12, 2021Produced graphics and video content for award-winning campaigns including work with the PaSH Partnership. Optimized the company website for SEO through engaging blog writing. Managed social media for clients and the company using platforms like Meta and Twitter, scheduling posts via Hootsuite. Completed marketing diplomas and achieved a distinction in a Junior Content Producer qualification.
PPC Executive • Team Member • Lead at Pronto
July 8, 2025 - July 9, 2025Helped deliver over 100,000 leads across various sectors such as solar panels and insulation by implementing leading Google Ads solutions, maintaining low CPA and high lead quality. Managed over £200,000 monthly ad spend for clients like Anglian Windows and UK Energy Services. Developed lead generation strategies focusing on mortgage and DIY e-commerce sectors, achieving over £6,000,000 revenue with 8x ROAS for a client. Provided pitching documents, competitor analysis, fiscal strategies and tracked KPIs across channels. Managed LinkedIn ads and cross-channel paid social strategies.
Campaign Executive • Team Member at Scroll Stop Media Group
July 31, 2023 - July 9, 2025Delivered over 40 million impressions and £150,000 in sales via social media for clients like The Body Shop and Nike. Negotiated influencer deals, conducted market research, and managed paid social channels (TikTok, Meta). Generated organic content for Instagram. Supported new business outreach including Universal Music Group. Created campaign performance reports and was awarded employee of the month.
Communications Officer • Team Member at English Speaking Board (International) Ltd.
February 14, 2022 - July 9, 2025Designed marketing materials for new courses and generated thousands of impressions on social media and company website. Authored quarterly newsletter liaising with stakeholders for engaging company content.
Junior Content Producer • Entry Level at Hitch Marketing Ltd.
November 19, 2021 - July 9, 2025Designed video and static graphics for award-winning campaigns, optimized websites with SEO-friendly blog content, managed social media using Hootsuite, and achieved distinction in Junior Content Producer qualification.
PPC Executive at Lead Pronto
July 8, 2025 - July 13, 2025Helped to deliver over 100,000 leads for companies across various sectors including SAAS and B2B services by implementing data-driven Google Ads solutions. Managed an average monthly ad spend exceeding £200,000 across Google, YouTube, LinkedIn, and Criteo, optimizing ROAS and limiting CPA. Developed retargeting audience lists and worked closely with CRO teams to enhance conversion efficiencies. Managed lead generation strategies for bespoke retainer clients, significantly contributing to revenue achievements such as over £6,000,000 for a DIY client with an 8x ROI. Contributed to preparation of pitching documents, competitor analyses, and fiscal management strategies, improving operational efficiencies. Utilized previous paid social experience to create cross-channel marketing strategies, and managed LinkedIn ads to generate new business across several sectors.
Campaign Executive at Scroll Stop Media Group
July 31, 2023 - July 13, 2025Delivered over 40 million impressions and generated over £150,000 in sales via social media campaigns for clients such as The Body Shop, Waldencast Brands, and Nike. Negotiated influencer pricing and conducted influencer market research aligning with brand ethos. Managed paid social channels (TikTok, Meta) to enhance campaign reach and brand reputation, and generated organic content for company Instagram, including talent management promotions. Assisted sales teams by outreaching and generating new business, including securing deals with Universal Music Group. Recognized as Employee of the Month.
Communications Officer at English Speaking Board (International) Ltd.
February 14, 2022 - July 13, 2025Designed marketing materials to promote new educational courses and generated significant impressions on social media and company websites. Authored quarterly newsletters, collaborating with various stakeholders to feature company successes and maintain engaging communication content.
Junior Content Producer at Hitch Marketing Ltd.
November 19, 2021 - July 13, 2025Designed video and static graphics for award-winning campaigns, optimized website SEO with engaging blog content, and managed social media channels including scheduling posts via Hootsuite. Completed ISMA diploma in marketing strategy and achieved distinction in Junior Content Producer qualification.
Education
BA (Hons) at University of Leeds
January 1, 2014 - December 31, 2017A Level at Wirral Grammar School for Boys
January 1, 2011 - December 31, 2013GCSE at Wirral Grammar School for Boys
January 1, 2007 - December 31, 2011BA (Hons) at University of Leeds
January 1, 2015 - December 31, 2018A Level at Wirral Grammar School for Boys
January 1, 2012 - December 31, 2014GCSE at Wirral Grammar School for Boys
January 1, 2007 - December 31, 2012BA (Hons) at University of Leeds
September 1, 2014 - June 30, 2017A Level at Wirral Grammar School for Boys
January 1, 2012 - December 31, 2014GCSE at Wirral Grammar School for Boys
January 1, 2007 - December 31, 2012BA (Hons) at University of Leeds
September 1, 2013 - December 31, 2016A Level at Wirral Grammar School for Boys
January 1, 2010 - December 31, 2012GCSE at Wirral Grammar School for Boys
January 1, 2005 - December 31, 2010Qualifications
Level 3 Junior Content Producer
January 1, 2021 - July 8, 2025Google Ads Certification
January 11, 2030 - July 8, 2025Udemy LinkedIn Ads Introduction
January 11, 2030 - July 8, 2025Google Analytics Certification
January 11, 2030 - July 8, 2025ISMA Level 3 Introduction To Social Marketing
November 30, 0002 - July 8, 2025Level 3 Junior Content Producer
January 1, 2021 - December 31, 2021Google Ads Certification
January 1, 2022 - December 31, 2023Udemy LinkedIn Ads Introduction
January 1, 2022 - December 31, 2022Google Analytics Certification
January 1, 2022 - December 31, 2023ISMA Level 3 Introduction To Social Marketing
January 1, 2021 - December 31, 2021Level 3 Junior Content Producer
January 1, 2020 - December 31, 2020Google Ads Certification
January 11, 2030 - July 13, 2025Udemy LinkedIn Ads Introduction
January 11, 2030 - July 13, 2025Google Analytics Certification
January 11, 2030 - July 13, 2025ISMA Level 3 Introduction To Social Marketing
January 11, 2030 - July 13, 2025Industry Experience
Media & Entertainment, Non-Profit Organization, Energy & Utilities, Retail, Financial Services, Professional Services, Software & Internet, Telecommunications, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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