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Digital Strategy / Full-Stack SEO / Workflow Automations Results-driven marketing and web operations manager with 10+ years experience accelerating digital growth for organisations in the property investment sector. Expert in technical SEO, content strategy, SEO optimised copywriting and conversion optimisation with expertise in web development and design, analytics architecture and automation workflows. Very experienced with php frameworks like Wordpress and Laravel and 2 years experience working with Javascript frameworks (NodeJS/Express) and Typescript. Particularly skilled with SchemaOrg structured data. A history of working on websites of all sizes, from single page setups to very large programatically generated websites running to 10s of millions of pages.…Digital Strategy / Full-Stack SEO / Workflow Automations Results-driven marketing and web operations manager with 10+ years experience accelerating digital growth for organisations in the property investment sector. Expert in technical SEO, content strategy, SEO optimised copywriting and conversion optimisation with expertise in web development and design, analytics architecture and automation workflows. Very experienced with php frameworks like Wordpress and Laravel and 2 years experience working with Javascript frameworks (NodeJS/Express) and Typescript. Particularly skilled with SchemaOrg structured data. A history of working on websites of all sizes, from single page setups to very large programatically generated websites running to 10s of millions of pages.

Michael Higgins

SEO Expert, Growth Marketer, Digital Marketer, +6

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Digital Strategy / Full-Stack SEO / Workflow Automations Results-driven marketing and web operations manager with 10+ years experience accelerating digital growth for organisations in the property investment sector. Expert in technical SEO, content strategy, SEO optimised copywriting and conversion optimisation with expertise in web development and design, analytics architecture and automation workflows. Very experienced with php frameworks like Wordpress and Laravel and 2 years experience working with Javascript frameworks (NodeJS/Express) and Typescript. Particularly skilled with SchemaOrg structured data. A history of working on websites of all sizes, from single page setups to very large programatically generated websites running to 10s of millions of pages.…Digital Strategy / Full-Stack SEO / Workflow Automations Results-driven marketing and web operations manager with 10+ years experience accelerating digital growth for organisations in the property investment sector. Expert in technical SEO, content strategy, SEO optimised copywriting and conversion optimisation with expertise in web development and design, analytics architecture and automation workflows. Very experienced with php frameworks like Wordpress and Laravel and 2 years experience working with Javascript frameworks (NodeJS/Express) and Typescript. Particularly skilled with SchemaOrg structured data. A history of working on websites of all sizes, from single page setups to very large programatically generated websites running to 10s of millions of pages.

Available to hire

Manchester, United Kingdom

Digital Strategy / Full-Stack SEO / Workflow Automations

Results-driven marketing and web operations manager with 10+ years experience accelerating digital growth for organisations in the property investment sector.

Expert in technical SEO, content strategy, SEO optimised copywriting and conversion optimisation with expertise in web development and design, analytics architecture and automation workflows.

Very experienced with php frameworks like Wordpress and Laravel and 2 years experience working with Javascript frameworks (NodeJS/Express) and Typescript. Particularly skilled with SchemaOrg structured data.

A history of working on websites of all sizes, from single page setups to very large programatically generated websites running to 10s of millions of pages.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Work Experience

Freelance Digital Consultant

January 1, 2024 - Present

Delivering SEO strategy, technical optimization, analytics configuration, and custom automation solutions for clients across multiple sectors. Notable project: Developed a Node.js/Express application on Google Cloud for a cultural mapping project. The system integrated data APIs, web-search-enabled LLMs (Perplexity), and API fusion into an automated research workflow, with a secondary LLM handling data formatting before database entry.

Lead SEO Analyst at PropertyXYZ

January 1, 2019 - January 1, 2024

Central role in building and optimizing a 28-million-page website with unique pages for every UK residential property. Technical delivery: site architecture planning, content optimization, structured data implementation, sitemap strategy, crawl budget management, JavaScript rendering, and structured data at scale. Analytics & PR: Built the full analytics layer and managed digital PR strategy including link building and media outreach.

SEO & Web Manager

January 1, 2015 - January 1, 2019

Full ownership of web operations for a property investment resource, growing it from a personal blog to the UK's highest-traffic website in its niche. Responsibilities included website design and development, content strategy and production (authored 100+ SEO-optimized articles), CRO and A/B testing, email marketing automation, analytics architecture, and team management (writers, developers, designers). Business impact: 4% of UK investment properties were sold through our mailing list at peak performance.