Mike Hulick is a senior digital marketing executive and founder of Marketing Powered, an AI-core digital marketing agency focused on scalable growth, automation, and performance accountability. He brings over a decade of experience leading marketing strategy across regulated and high-stakes industries, including behavioral health, legal services, and multi-location healthcare. Formerly the Chief Marketing Officer of Haven Health Management, Mike led enterprise-level paid media, SEO, brand, analytics, and automation initiatives across multiple states and brands, managing multi-million-dollar media budgets and cross-functional teams. His work emphasizes systems thinking, data integrity, and building durable marketing infrastructure rather than short-term tactics. Mike specializes in advanced PPC strategy, conversion optimization, AI-driven workflow automation, competitive intelligence, and operational marketing design. He is known for translating complex data into executive-level insights and for building marketing organizations that scale without chaos. He currently advises and builds for organizations that need measurable growth, tighter operational control, and future-proof marketing systems.

Mike Hulick

Mike Hulick is a senior digital marketing executive and founder of Marketing Powered, an AI-core digital marketing agency focused on scalable growth, automation, and performance accountability. He brings over a decade of experience leading marketing strategy across regulated and high-stakes industries, including behavioral health, legal services, and multi-location healthcare. Formerly the Chief Marketing Officer of Haven Health Management, Mike led enterprise-level paid media, SEO, brand, analytics, and automation initiatives across multiple states and brands, managing multi-million-dollar media budgets and cross-functional teams. His work emphasizes systems thinking, data integrity, and building durable marketing infrastructure rather than short-term tactics. Mike specializes in advanced PPC strategy, conversion optimization, AI-driven workflow automation, competitive intelligence, and operational marketing design. He is known for translating complex data into executive-level insights and for building marketing organizations that scale without chaos. He currently advises and builds for organizations that need measurable growth, tighter operational control, and future-proof marketing systems.

Available to hire

Mike Hulick is a senior digital marketing executive and founder of Marketing Powered, an AI-core digital marketing agency focused on scalable growth, automation, and performance accountability. He brings over a decade of experience leading marketing strategy across regulated and high-stakes industries, including behavioral health, legal services, and multi-location healthcare.

Formerly the Chief Marketing Officer of Haven Health Management, Mike led enterprise-level paid media, SEO, brand, analytics, and automation initiatives across multiple states and brands, managing multi-million-dollar media budgets and cross-functional teams. His work emphasizes systems thinking, data integrity, and building durable marketing infrastructure rather than short-term tactics.

Mike specializes in advanced PPC strategy, conversion optimization, AI-driven workflow automation, competitive intelligence, and operational marketing design. He is known for translating complex data into executive-level insights and for building marketing organizations that scale without chaos.

He currently advises and builds for organizations that need measurable growth, tighter operational control, and future-proof marketing systems.

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Language

English
Fluent

Work Experience

Chief Executive Officer at Marketing Powered
February 1, 2025 - Present
Founded and currently lead a full-service digital marketing agency, specializing in proprietary AI-integrated campaign strategy, performance analytics, and creative execution across behavioral health, mental health, healthcare, legal, and B2B sectors. Provide fractional CMO and enterprise marketing solutions to multi-location organizations, focusing on performance marketing, cross-platform alignment, and automation scalability. Also serve as a Marketing expert witness with court-certified experience in advertising strategy and root-cause investigations.
Chief Marketing Officer at Haven Health Management
January 1, 2021 - February 1, 2025
Built and managed an internal marketing team of approximately 40 professionals across Content, Analytics, Development, Graphics, Video, Digital Outreach, and Social Media. Scaled revenue from roughly $30M to $140M annually over four years. Led paid advertising with a monthly PPC budget of $1.5–$2M across 11 accounts, consistently surpassing KPIs. Spearheaded Project CiennaSwarm, an AI-driven marketing automation system, improving efficiency, patient acquisition, and campaign optimization; implemented cross-account conversion tracking and AI-powered content optimization, driving CPA reductions and growth. Advised on M&A and market expansion into primary mental health services, veteran care, telehealth, and adolescent substance-use treatment.
Vice President of Midwest Development at Indiana Center for Recovery
August 1, 2020 - January 1, 2021
Directed expansion from a single-location operation to a statewide network with over 250 inpatient beds and multiple outpatient clinics. Built and led high-performing digital marketing units, achieving significant market visibility (≈45%) across addiction treatment and mental health across Illinois, Michigan, Indiana, and Ohio. Overhauled digital marketing strategies including SEO and PPC, resulting in rapid promotion to corporate CMO overseeing additional markets.
Senior Marketing Analyst at J&J Consulting Group
August 1, 2019 - August 1, 2020
Provided strategic market analysis and recommended solutions for marketing, admissions, and operational efficiency for clients nationwide. Managed complex transitions including converting Medicaid facilities to profitable commercial and out-of-network operations.
Director of Marketing and Outreach at Addiction Recovery Centers
August 1, 2017 - August 1, 2020
Managed marketing strategies for high-end, executive detox and residential facilities, rapidly achieving full occupancy through strategic initiatives. Expanded services into primary mental health care, significantly increasing facility capacity and revenue streams.
Director of Marketing at SL Recovery Centers
August 1, 2015 - July 1, 2017
Directed marketing for high-end addiction rehab centers; implemented occupancy strategies and brand development; expanded services and patient intake.
Outreach Coordinator at Sober Living Outpatient
December 1, 2014 - August 1, 2015
Established and maintained referral networks for transitional housing and step-down care with higher-level treatment providers nationwide.

Education

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Industry Experience

Healthcare, Professional Services