Michael Lasry

Design & Packaging Director at Crestwood Management

Lead end-to-end product and packaging design for consumer brands, from concept through production. Direct brand campaigns, retail displays, e-commerce assets, and product photography.

Owner & Founder at Dynamike Athletics

Founded and operate a youth sports development organization delivering school enrichment programs, clinics, and private instruction. Oversee program development, partnerships, staffing, scheduling, marketing, and brand execution.

Packaging Designer at Vista New York

Design packaging systems and production-ready artwork for consumer brands. Collaborate with creative, sales, and production teams to ensure brand consistency and on-time delivery.

Design Director at Idea Nuova, Inc.

Oversaw product and packaging design from concept through production for an international design firm specializing in home décor, textiles, giftware, accessories, and lifestyle products for adults, teens, and children. Developed proprietary and licensed product lines for major retailers including Target, Walmart, and Costco. Directed, styled, and executed all product and model photo shoots. Created brand campaigns, catalogs, in-store displays, endcaps, hang tags, and signage. Managed and mentored a team of approximately 20 designers. Coordinated closely with sales and production teams to meet deadlines and align with brand strategy. Established workflows, protocols, and provided creative direction and feedback across departments. Produced original artwork for packaging, trend boards, presentations, and sales samples. Created instruction manuals and product descriptions in French.

Head Designer at Ren-Wil, Inc.

Lead graphic designer for an international producer of custom art, lighting, mirrors, furniture, and accessories. Designed and oversaw production of packaging, catalogs, email campaigns, print advertisements, product specifications, tags, logos, and mailers. Created print and PowerPoint sales presentations for major retail and hospitality clients, including Bloomingdale’s and Hilton Hotels. Collaborated with leadership to refine and streamline the company’s creative direction and marketing materials. Designed custom room settings using Adobe Photoshop and CAD to showcase products in styled environments.