Hi, I’m Miki Shibata, a digital marketer blending data with storytelling to drive D2C growth across industries. I bring 8 years of experience, including 5+ years in the fashion space in Sweden. I craft impactful campaigns, optimize D2C and ecommerce, and build global brand presence through insight-driven strategy. I’m known for a positive attitude and a team-oriented mindset that supports a collaborative and productive work environment. I lead cross-functional initiatives and partner with creative, analytics, and product teams to deliver measurable results. I thrive in fast-paced settings and enjoy turning data into compelling stories that move brands forward.

Miki Shibata

Hi, I’m Miki Shibata, a digital marketer blending data with storytelling to drive D2C growth across industries. I bring 8 years of experience, including 5+ years in the fashion space in Sweden. I craft impactful campaigns, optimize D2C and ecommerce, and build global brand presence through insight-driven strategy. I’m known for a positive attitude and a team-oriented mindset that supports a collaborative and productive work environment. I lead cross-functional initiatives and partner with creative, analytics, and product teams to deliver measurable results. I thrive in fast-paced settings and enjoy turning data into compelling stories that move brands forward.

Available to hire

Hi, I’m Miki Shibata, a digital marketer blending data with storytelling to drive D2C growth across industries. I bring 8 years of experience, including 5+ years in the fashion space in Sweden. I craft impactful campaigns, optimize D2C and ecommerce, and build global brand presence through insight-driven strategy. I’m known for a positive attitude and a team-oriented mindset that supports a collaborative and productive work environment.

I lead cross-functional initiatives and partner with creative, analytics, and product teams to deliver measurable results. I thrive in fast-paced settings and enjoy turning data into compelling stories that move brands forward.

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Language

Japanese
Fluent
English
Advanced
Swedish
Advanced

Work Experience

Programming Coordination Assistant at QVC Japan INC.
February 1, 2020 - August 1, 2020
Assisted the programming and product buyer teams in making and optimising a broadcast schedule. Prepared and analysed reports for best-selling and new products.
Travel Consultant at AMERICAN EXPRESS JAPAN CO.
January 1, 2019 - December 1, 2019
Provided extraordinary travel experiences to platinum and centurion card holders by email and phone support. I made travel arrangements for the customers, consulted and managed travel schedules, and negotiated with global suppliers upon client requests.
E-Commerce Marketing Specialist, and Japanese Market Investigator at Gaston Luga AB
June 1, 2021 - Present
Lead the Japanese market for a global D2C fashion brand, managing digital marketing across paid media, influencers, and e-commerce. Sole responsibility for market research and digital marketing strategies. Managed end-to-end localization projects, increasing user engagement. Responsible for paid advertising to enhance campaign efficiency; reduced CPA by 17% and ACoS by 36%, and increased revenue by 12% while cutting budget by 56% compared to 2024.
Digital Growth Manager & International Education Division Assistant Consultant at GX A, Inc.
April 1, 2017 - January 1, 2019
Leveraged RCA-certified study abroad expertise to facilitate U.S. sports exchange programs for 100+ students across short, mid, and long-term durations. Conducted university research and organized summer camp logistics, maintaining high client satisfaction. Also led strategic social media and advertising content to drive new client acquisition and development of innovative study programs.

Education

Diploma in Business at Tokyo School of Business
April 1, 2015 - March 1, 2017
Swedish as a second language - Basic course 2 (B2) at Hermods
August 1, 2023 - January 1, 2024

Qualifications

Google Analytics 4 Individual Certification
January 1, 2024 - February 12, 2026
Driving license – Japan
January 1, 2017 - February 12, 2026
B card
January 1, 2021 - February 12, 2026
Chief of Comprehensive Itinerary Management
January 1, 2017 - February 12, 2026
RCA Study Abroad support council: No.172017
January 1, 2017 - April 17, 2026
JCCI Retail Marketing Certificate Grade 3
January 1, 2017 - April 17, 2026

Industry Experience

Retail, Software & Internet, Media & Entertainment, Travel & Hospitality, Other, Professional Services, Education, Consumer Goods