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Digital marketer blending data with storytelling to drive D2C growth across industries. With 7 years of experience —including 3+ years in the fashion space in Sweden — I craft impactful campaigns, optimize e-commerce, and build global brand presence through insight-driven strategy. My positive attitude and team-oriented mindset contribute to a collaborative and productive work environment.…

Miki Shibata

Marketing Strategist, Growth Marketer, Product Marketer, +4

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Digital marketer blending data with storytelling to drive D2C growth across industries. With 7 years of experience —including 3+ years in the fashion space in Sweden — I craft impactful campaigns, optimize e-commerce, and build global brand presence through insight-driven strategy. My positive attitude and team-oriented mindset contribute to a collaborative and productive work environment.…

Available to hire

Stockholm, Sweden

Digital marketer blending data with storytelling to drive D2C growth across industries.

With 7 years of experience —including 3+ years in the fashion space in Sweden — I craft impactful campaigns, optimize e-commerce, and build global brand presence through insight-driven strategy.
My positive attitude and team-oriented mindset contribute to a collaborative and productive work environment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

Japanese

Fluent

English

Advanced

Swedish

Advanced

Work Experience

E-Commerce Marketing Specialist (Japan) at Gaston Luga AB

June 1, 2021 - Present

Lead the Japanese market at a global D2C fashion brand, managing digital marketing across paid media, influencers, and e-commerce. Delivered 25% YoY revenue growth and 12% AOV increase through data-driven strategies, platform improvements, and performance analysis. Also drive cross-functional collaboration, content localization, and high-impact campaigns like Yahoo! Ads with 1M+ impressions and ROAS of 111.2%.

Programming Coordination Assistant at QVC Japan INC.

February 1, 2020 - August 1, 2020

Assisted the programming and product buyer teams in making and optimising a broadcast schedule. Prepared and analysed reports for best-selling and new products.

Travel Consultant at AMERICAN EXPRESS JAPAN CO.

January 1, 2019 - December 1, 2019

Provided extraordinary travel experiences to platinum and centurion card holders by email and phone support. I made travel arrangements for the customers, consulted and managed travel schedules, and negotiated with global suppliers upon client requests.

Digital Marketing Manager & Global Education Division Assistant at GXA, Inc.

April 1, 2017 - January 1, 2019

Managed digital marketing and content strategy across social media, blogs, and live events, while supporting paid advertising on Google, Yahoo! Japan, Meta, and X. Acted as a live host at sports events and assisted with global education programs for student athletes, including international camp coordination and event planning. Also handled administrative duties, from office management to lease operations and internal event support.

Education

Diploma in Business at Tokyo School of Business

April 1, 2015 - March 1, 2017

Swedish as a second language - Basic course 2 (B2) at Hermods

August 1, 2023 - January 1, 2024

Diploma in Business at Tokyo School of Business

April 1, 2015 - March 1, 2017

Swedish as a Second Language – Basic Course (B2) at Hermods

August 1, 2023 - January 1, 2024

Diploma in Business at Tokyo School of Business

April 1, 2015 - March 1, 2017

Swedish as a second language Basic course – 2 (B2) at Hermods

August 1, 2023 - January 1, 2024